Welcome to Part 3 of our Blogging Series. We have been exploring the important elements of starting a blog in sequence. Our objective is to streamline the entire process so you’ll be up & running within no time. We have covered 2 Parts, and have laid down the foundation for getting started. We recommend you read both parts before jumping into Part 3 because we are going in sequence. In Part 1, we covered the following:
- Creating the perfect idea for your blog
- Choosing the right domain
In Part 2, we looked at the following:
- Choosing & registering the right hosting plan
- Installing the idea website builder – Weebly.com or WordPress.org
Today we’ll be going over the fundamentals of installing WordPress.org which does require some fine tuning. Weebly.com, on the other hand, is self-hosted so your ready to go almost immediately. However, with Weebly.com your limited on customization, etc.
Let’s get started & your feedback will be greatly appreciated.
Once you’ve purchased your hosting plan, and logged into the backend you’ll find an “Application” section. Many hosting providers have revived the way this sections looks, and tuned the way applications are installed. WordPress can be installed with the click of a mouse.
Log into your backend, then select the corresponding hosting plan. Skim over to the “Application” section then choose WordPress. Here you’ll be required to enter a few details. Let’s go through these in order:
First, you’ll have to choose the location so it’s installed in the correct directory. If you want it to be installed in the “root” then ensure the sub-directory section is empty. Installing WordPress within the root will make sure when visitors go to www.example.com they’ll arrive at your blog. However, entering a sub-directory like “blog” can complicate things transforming your arrival domain to www.example.com/blog. I personally think a root domain blog looks neater compared to having the files placed within a sub-directory.
Secondly, select a username and password so when installation is complete you’ll be able to enter the backend. Choose something you’ll remember, but hard for others so they can’t hack into the backend. Remember, this is your website so you’ll be hosting content, images and user information which is important to the success of your business.
Third, it’s important to setup an admin email address where notifications will be sent over. This means when updates are available, you’ll find out right away. I recommend choosing your primary email address so you stay up-to-date with your notifications at all times.
Once the installation has been completed, you’ll be notified by your hosting provider at the email provided during set-up process.
Quick WordPress Setup
It’s important your permalinks are set to “post-name” because by default they are set to “page number”. What does this mean? This means the keywords & post-title will NOT show within your URL. This is poor optimization, and can hurt your indexing going forward. It can hurt how, and what keywords you are ranking for within the SERPs. Head over to the menu on left, click on settings then permalinks. Change these to post name.
I recommend installing some very basic WordPress FREE plugins which will help optimize your website. You’ll have the option to choose from several however from my experience the following are best.
All-In-One SEO: Quickly add code to all your pages for SEO. Al you have to do it add keywords, description and title to optimize your content.
Google XML Sitemap – Automatically build and update your Google XML Sitemap. Sitemap is very important to ensure all pages get indexed correctly, and immediately.
WP Cache – A plug-in which is essential to increase website performance. Slow sites have been linked to poor rankings, and user engagement. Bounce rate increases when users can’t find the information they are looking for immediately. This plug-in works right out of the box and is a must for all bloggers no matter what your niche.
Ewww Image Compression – Easily take the load off your server by compressing images right away. If your like me then you probably embedding large images into your content. Each HD image will add enormous load to your server which will slow down your website. It’s recommended you add this plug-in to compress images being uploaded to your server.
Depending on your niche you’ll have other plug-ins you’ll want to install however get started with these essential ones for every niche. They will ensure your site is running optimal increasing the user experience. Many of them are FREE, and work right out of the box which is something every blogger loves.
I hope you enjoyed Part 3 of our series. We quickly covered how to install WordPress, and the essential plug-ins necessary to effectively run your website. In Part 4, we’ll be looking at theme installation and what features to look for when selecting the PERFECT template. The layout, design and simplicity is very important because this will increase user engagement going forward which ultimately means growth for your business + brand.