Meet Shannon Hernandez of

No matter how far back you go in time, writing is always a skill that will be cherished. It’s one of the best ways to share your story, provide information and also document everything through history. With the rapid growth of WordPress, more professional writers are being created every day. At the same time, those who are skilled in the art of professional writing and copywriting, also get to share their expertise with others and sometimes even get to turn their passion for writing into reach coaching businesses and online courses. Shannon is one such example of this and she is using her blog to build her own brand and platform to reach others online, which makes her a great featured blogger for this weeks “Meet the Bloggers” interview.

1.) Please tell us about yourself and how you got into blogging?

Shannon HernandezI am the founder of The Writing Whisperer—a content strategy, copywriting, and non-fiction book coaching company. Writing has always been a huge part of my life, so when I met my husband (who wasn’t my husband yet), he talked to me about blogging. He set my first blog, and I was addicted to it from that moment forward! Since that time in early 2004, I have had several blogs—all focused on various topics.

2.) What is the focus of your blog and why did you choose that niche?

My blog focuses on words—how small business owners can use their words to inform, entertain, and market their products and services. I offer content strategy sessions, copywriting services, and I also coach authors who are writing a book to build their businesses and/or speaking platforms. My business has evolved over the past couple of years, and I would have to say that my niche chose me, to be honest. The more I networked and spoke with business owners, the more I learned that they needed help with so much of the content that is needed to sustain a thriving business.

3.) How are you currently monetizing your blog traffic?

I don’t use ads, sponsored posts, or product placements on my blog—that just isn’t my model. I write quality, engaging content and drive people back to my blog, where they can then look around at all the services and classes I offer.


4.) What do you know now that you wish you knew when you first started blogging?

This was a tough question for me! I have evolved so much as a blogger/writer over the years that I really had to dig deep to think about all that I have learned—which has been a lot. 🙂 I wish I would have known that networking with other bloggers is the key to so many things—getting more traffic to your blog, building quality relationships, and feeling like you are connected with people who are like you.

5.) What are three blogs that you visit almost daily?

Just three?!? I love The Sales Lion blog, Copyblogger, and Michael Hyatt’s blog—all for different reasons.

6.) Can you give us three recommended tools/services that you use with your blogging?

TimeTrade is a calendaring tool I live and die by in my business. It keeps me sane! I also have added PopUpAlley to the end of all my posts which is converting into a higher subscription rate to my list. Finally, Thrive Themes has been key in building eye-catching landing pages!

7.) What advice would you have for someone who is just starting with their first blog?

Write. Write everyday. And publish. Don’t worry about the metrics. If you write good stuff, your people will find you.

8.) What’s the best advice or tip you’ve discovered about blogging since getting started?

This advice is how I live my entire life: Focus on quality over quantity, always. It is key for bloggers too!

9.) If you only had $100 to start a new blog, how would you use it?

I would buy a WordPress theme I loved, pay for hosting, and get help with some killer website copy. Because I believe your website is only as powerful as the words on it.

10.) How can readers of the blog get in touch with you?

Readers can find me at, and on Twitter at @WritingWhisper.

Thanks again Shannon for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.

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Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.


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