Why Web Hosting Is Important? How It Affects Your SEO?

Who else wants to increase their traffic from search engines?

Website traffic is the lifeblood for any blog that makes decent income. If your website doesn’t get enough search traffic, it’s going to die eventually.

Did you know that most bloggers quit because of lack of traffic from search engines? If you’ve tried all the methods to increase your website traffic, still if you’re not getting enough results – there’s a problem with your web hosting.

Do you know that the web hosting you use hugely affect your overall search rankings?

If you’re using a free or cheap hosting services, you should stop and move to a better web hosting that is reliable, fast and secure.

I know that, starting a WordPress blog doesn’t take even take 5 minutes to setup, but the real challenge lies in choosing the perfect web hosting service for your blog that makes sense. Luckily, you don’t have to rob a bank to pay your web hosting bills, there are few good companies that offer great hosting at an affordable price by also giving discounts.

Let’s talk about why choosing a better web hosting is important and how it affects your SEO.

Why choose a reliable web hosting service?

The answer is plain and simple. If you want to give better experience to your website visitors, you need to use a hosting that offers excellent performance.

Using a reliable hosting can not only improve your overall website speed but it will also boost your search rankings. If you’re really serious about making money from your blogs, you need to invest money on web hosting.

If you’re really on a budget you can choose services like Bluehost and get hosting for under $100 for 1 year (you’ll also get a free domain name). So, it’s not a big deal if you are working hard to making your blog a passive income source.

Let’s now get into the details of how your web hosting determines your search rankings.

How does website hosting affects SEO?

web hosting affects seo

Web hosting mainly determines two things on your website

  1. Downtime
  2. Speed

Whether you are aware of it or not, Google considers website speed as one of their major ranking factors. It means, if your site takes too much time to load, it will affect your search rankings and you’ll get low rankings for your keywords.

Google also rewards the sites that load faster (web pages that take less than 3 seconds to load). If your website takes more than 3 seconds to load, make sure to speed up your website by using less plugins, installing a cache plugin, optimizing your images and more importantly using a better hosting service like Bluehost or HostGator.

Uptime/downtime issues: What if you see a sudden traffic growth on your blog and it suddenly stops responding? This is often called downtime. Cheap and free hosting providers don’t use extra bandwidth and capacity to match your website visitors.

So if you get more visitors from search engines or other sites, you’ll get downtime issues. This is not at all good when building a profitable blog. And it also impacts your search rankings. Frequent downtimes on a blog always lead to penalization by Google.

Website speed: We all know how important it is to speed up a website loading time. If a visitors lands on your blog for the first time and if it takes forever to load for what he’s looking for, he’ll abandon your site. No one likes to wait, they will simply head over to other sites that load faster than you. So don’t leave your potential customers to your competition by using a bad hosting.

So which is the best web hosting for WordPress?

There are way too many companies that are offering web hosting to their customers. But there are only few web hosting companies that provide reliable and faster services at an affordable price range. Here are 3 web hosting recommendations for WordPress users.

Bluehost: I’m a huge fan of Bluehost and I’ve been using it on all of my blogs from the last 5 years. So you can guess that I’m a satisfied Bluehost user. I’ve encountered any downtime issue (even though often times my site gets more visitors) and they’re fast and secure. It also gives huge discounts for the WordPress users, if you’re a beginner – I highly recommend their services.

Price: $3.95 per month (1 year free domain name)

HostGator: If you’re on a limited budget and want to pay for hosting every month instead of paying every year, HostGator is for you. HostGator is one of the most trusted hosting companies out there that offers excellent hosting services to its users. It has 3 hosting plans you can choose from.

Price: Starting at $3.96 per month

WPEngine: If you want an advanced and the most reliable hosting for your websites, WPEngine is for you. If you want a speed loading site, there’s no other hosting that comes closer to the services offered by WPEngine. It is undoubtedly one of the fastest loading times providing hosting company.

Price: $29 per month

Take away

Now that you know hosting affects your overall search engine rankings, you need to be careful in picking up the right hosting service for your WordPress sites. If you’re really concerned about getting more traffic from search engines and giving better website experience to your website visitors, use a reliable and secured hosting service.

Make sure to take regular backups of your sites from your hosting provider to make sure your site is safe from data lose.

So what are you waiting for? Go ahead and try one of the recommended hosting services from the list mentioned in this post.

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  1. Arbaz Khan May 19, 2015
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