Google rolled out a lot of animal updates including Penguin, Pigeon, Panda, Hummingbird etc. Out of all of its updates 3 algorithms had significant impact on Google search results. They are: Hummingbird, Panda and Penguin.
In this post, we’ll discuss about how you can get rewarded whenever Google rolls out these 3 updates. Before diving into the details, let’s talk about what these updates are actually all about.
What is Google Panda all about?
Panda update is all about content. Thin content gets punished and websites with quality content gets rewarded.
What is Google Penguin?
Google Penguin is all about the links. It penalizes the sites with bad links. It rewards the sites with high DA (Domain Authority) and quality links pointing to a site.
What’s Hummingbird update?
Hummingbird update is about improving search results by using semantic search. It means this algorithm was launched mainly to give top results to the web pages that use semantics or meaning to the relevant keywords rather than stuffing their pages with the same keywords.
Let’s now talk about what you can do to improve your search rankings after getting hit by these 3 Google updates.
Improve your rankings with semantic keyword research
Whenever you are researching keywords for your blog posts, make sure to focus on finding “buyer keywords” that are relevant to your audience instead of finding most popular keywords.
Find out a list of semantic keywords if you want to drive relevant visitors to your blogs or websites. Semantic keyword research is determining what users mean when they type in a certain keyword on Google search results.
Semantic keywords are usually the synonyms of keywords. For instance, if a visitor typed in “car” do they mean:
- Do they want to buy a car?
- Upgrade their cars?
- Or do they want to sell their cars?
Usually people use long tail keywords while typing on Google instead of single keywords like “cars”. This is where semantic keywords come into place, if you type “second hand cars” on Google, it will show up the results related to “second hand cars + [your city]”
So how can find semantic keywords?
You can usually use Google advance search. Just type in a keyword like “car painting rates” and click “show search tools”
Always write for your readers first not search engines. Remember, people will buy stuff from you and share what you create, not search engines. And then click “related searches”, you will now be able to see all the semantic keywords related to the query you typed on Google.
You can also use “Google Instant” for finding more relevant semantic keywords.
Give readers what they want
Define your target audience and readers first. Ask yourself what questions they might type on Google to solve their problems. And create content around that.
It’s not easy as it sounds, but it can give the most effective results as you go. It not only sends you the most qualified buyers to your sites but you can build a loyal readership around your blogs.
Did you know one of the simplest ways to find what your readers want?
Ask. Ask your readers what type of content they want to read on your blogs. You can make use of your own blogs, email newsletters, social media, surveys etc., to do this.
It’s not about what you think is great, it’s about what your readers really want. So give your readers what they want and you will be able to create the most useful content that naturally attracts incoming links, social shares and lots of traffic search engines.
Don’t build links, earn them
Whether you know it or not, backlinks are the key stones for any successful website that drives massive traffic from search engines. If you want to grow your organic traffic, make sure to focus on building backlinks. Unfortunately most bloggers focus their time and energy on quantity but not quality when building backlinks.
It’s not about the number but it’s mostly about the quality of backlinks that help you boost your search engine rankings. 1 link from an authority site is equal to 100’s of backlinks from ordinary blogs. I hope now you get the point, here how to attract quality links from the web.
- Create a blogger outreach strategy. When you write a piece of great content on your blog, don’t sit back and relax. Go and reach out to other bloggers and tell them to tweet or link to your articles. While doing this, make sure to link to their articles first. This way you’ll increase the chances of getting links from other blogs.
- Frequently write for other top blogs in your niche. Guest posting is the surefire way to acquire quality backlinks. Whenever you have a great article, think about posting on other blogs instead of yours to get more subscribers, traffic and links.
- Create infographics on the latest trends. They usually attract more eyeballs than any other form of content creation. Spend time to learn how to design infographics if you don’t have enough budget to outsource.
Final thoughts about increasing your search traffic after every Google update
Don’t worry if you lost a lot of search traffic when a new update from Google is rolled out. Just make sure to follow the tips mentioned in this guide and you’ll get the best rewards when new updates are rolled in.
Find what your readers are craving for and create useful content around it. Give top priority to your audience rather than Google. Search engines are giving more value to the sites that are user-focused than keyword-focused!
Also create a natural link building strategy where you can attract incoming links. And use blogger outreach strategy to your advantage to explode your link building strategy. The only way to convince others to link to your blog posts is to first feature them. Then, use social media sites to build solid relationships.
So what are your thoughts about Google updates? Do you love when Google rolls out new updates or do you hate? Express your views in the comments.