In this increasingly competitive and crowded market, it can be difficult to get noticed. That’s why you want to have a logo and website design that not only captures the essence of what your brand or company has to offer, but also one that stands out from the crowd. So, how do you get that?
Rather than rely on a single designer with a singular vision, Designhill lets you tap into their “community of awesome designers [to] create dozens of designs for you.”
Leveraging the Power of Crowdsourcing
The fundamental principle behind Designhill should be familiar. Two heads are better than one. And dozens of heads are better than two. Designhill is an online marketplace for custom designs.
I’m using the example of a company logo, but the marketplace is set up to accommodate a broad range of design requests, including clothing, infographics, business cards, letterhead, CD covers and mobile icons. This all works through the process of a design contest.
How Does It Work?
From the perspective of the client, you don’t need to sign up for an account before getting started with launching a design contest through Designhill. Instead, you can simply jump right into the design brief. After choosing the category of design that you need (logo, website, brochure, etc.), you are presented with a page where you can describe the details of your desired design.
Again, using the hypothetical example of a logo design, you will be asked if you want to have a name and/or slogan in the logo. You’ll also be asked about the type of design that you prefer, like a “pictorial mark” or an “emblem.” It’s helpful if you upload examples of logos that you like too, as this gives the designers a sense of the direction you’d like to take. You can choose the colors you have in mind too.
Toward the bottom of the design brief are a number of sliders with dichotomous values: feminine vs. masculine, young vs. mature, luxury vs. economical, and so on. You choose where you’d like your design to land within these spectrums. The design brief also allows you to describe your organization, its target customers, where you’d like to use the logo, and the file formats you require.
After completing a few more details and completing payment, you can launch your design contest. At that time, the Designhill community gets to work on fulfilling your request and you will start to receive dozens of designs. You can rate them and provide feedback, eventually choosing your favorite, and completing the handover process, complete with the AI/PSD and other design files as requested.
Current Jobs and Designs
To get a sense of how Designhill operates, take a look at some of the current contests running on the site.
Each design contest will then display the design brief, as well as open up a comment area for discussion. While the public can see that entries have been submitted, the actual designs are only visible to the client. The client can also communicate directly with the designers to provide further guidance and clarification.
Designers also have profiles with a feedback system in place so that clients can see the average design rating from a particular designer.
The Designhill community continues to grow and browsing through the design gallery should give you an idea of the quality that you can expect. Of course, providing an excellent design brief is essential.
The Pricing Scheme
Unlike some other crowdsourcing and design contest websites, Designhill does not allow its clients to define their own prize levels. Instead, there are four set pricing packages for each category of design. Logo designs start at $199, Powerpoint designs start at $249, and so forth.
There is no guarantee for the number of designers and entries you will receive for your contest, but Designhill does provide an estimate for how many you should expect. In terms of payment, the money is effectively held in escrow until you select a winner and the funds are released.
The package prices that you see include all fees and commissions. That includes a non-refundable $40 posting fee, though the remainder comes with a money-back guarantee. The remainder is also subject to a 35% commission before the designer receives payment. For instance, a designer would net just over $103 from a $199 logo design contest ($40 posting fee, $55.65 commission on $159).
Design contests hosted by Designhill can offer great benefits to clients and designers alike. Clients can choose from dozens of submissions for how much they’d spend on a single agency, while designers avail themselves to clients they may not otherwise get. Moving forward, Designhill is also developing an online store for ready-made logos for the fastest turnaround possible.