When it comes to blogging, having a localized marketing strategy is essential. One of the best ways for bloggers to reach and build a fan-base of loyal followers is to utilize popular social media sites like Facebook and Twitter. These sites allow bloggers to increase their visibility across various demographics, which will inevitably lead to higher profits over time.
If you’re thinking about signing up on Twitter, it can be pretty confusing at first due to the vast amount of information that is constantly being updated in 140-character increments.
Luckily, there are a few tricks you use to ensure that you’re being efficient on Twitter, and reaching the right group of people. Check out the list below for five Twitter marketing tips for bloggers!
5 Twitter Marketing Tips for Bloggers
Here they are:
1. Localize Your Profile
If your blog is about something specific, then you have to make sure your profile is fully localized. To do this, you must include your niche in your Twitter bio. Another good way to reach targeted readers is to include the niche in twitter handle
2. Tailor Your Trend Updates
On the left side of the Twitter homepage you’ll see a box that says “Trending,” and it will have a list the most popular topics being tweeted about at that moment. This list is automatically updated whenever a new trend arises, and the greatest part is that you can tailor your trends to your specific location. That way, you can track the topics that nearby Twitter users are talking about in real time.
3. Use Relevant Hashtags
Hashtags are a great way to categorize your tweets in order to reach certain demographics and readership, and lots of popular bloggers on Twitter have mastered this strategy.
For example, if you’re writing about social media privacy, you can share post URL’s and hashtag it with #socialmedia #privacy #learnonlineprivacy and so on.
All the people who search the sports tag will then see your offer. Make sure your hashtags are relevant, because if you add a bunch of random tags—even if they are trending—it delegitimizes your content.
Your followers will assume your tweets are spam, and they’ll most likely unfollow your account.
4. Follow Users
If your blog is niche-oriented, then it only makes sense that you would want to build a solid following of people interested in the same niche.
So, how does one go about doing this? Well, most people on Twitter will follow back once you start following their account, so you have to do some research to find local users to follow.
There are several different resources you can use to pinpoint which users share same interests. A couple notable sites are Twellow, and TwitterLocal, which allow you to enter your interest in order to view a complete list of all the relevant Twitter users.
5. Increase Your Local Presence
Increasing your blog presence on Twitter is a great way to get your name out there without bombarding users with information.
There are many ways you can do this, one being that you can retweet other content. It could be news, sports, events, or anything that your blog might have a correlation with the chosen niche.
By doing this, the users will see your Twitter handle in their feed more often, and they’ll be more apt to check out your profile to see what you’re all about.
With so many companies jumping on the Twitter bandwagon, it’s understandable why some bloggers become frustrated when trying to implement the site into their own marketing efforts.
Thankfully, you can bypass that frustration and get right down to business! Using the tips and tricks above will save you a great deal of time, while also adding to your blog’s bottom line in the long run!