Optimizing the mobile site loading speed and performance should be your goal in 2015. Usually, responsive themes are optimized for better mobile site loading speed but most of the time, we don’t take additional steps to constantly monitor and check the mobile site.
Surely, you don’t want readers to close your blog page and leave active readership just because the blog takes a long time to load.
In this post, I will share a couple of websites which you can use to optimize mobile site loading speed. It will help to monitor the performance of a mobile site. Apart from these tools, keep track of Google Analytics report to note the bounce rate and time spent on site by mobile readers.
Here are two sites you should use.
1) Google Page Speed Insights (Link)
This is the official tool. It checks the loading time of the site and recommends changes needed to improve the loading speed. It will give suggestions on elements which are critical and needs attention.
If you aren’t a developer, you should hire a developer to make changes to the site based on the Google Page Speed Insights results.
2) Gtmetrix (Link)
Gtmetrix is one of the best mobile site loading speed testers. You need to create a ‘Free’ account to test the mobile loading time, and it is available only for Android devices. Once created, go to the ‘Dashboard’ and select ‘Chrome, Android, Galaxy Nexus’ as the testing point and test the URL against it.
Gtmetrix introduced this feature some time back and it is a great addition. Since there is more number of Android users, you will know how the mobile site is displayed on Android devices.
What if You Don’t Have a Mobile Site?
It’s bad if you don’t have one. Really bad!
If you don’t switch to a mobile site format this year, your blog will be losing out on a huge chunk of traffic. What you can do is switch to responsive themes if you’re using WordPress CMS. There are a lot of paid responsive themes customised to display perfectly on desktop and smartphones.
Or, you can hire a website developer to create a mobile version of the blog, which typically starts with m.yourdomain.com (or any other extension).
Bookmark the above two tools, keep testing the blog at periodic intervals and take steps to improve the mobile site loading speed.