Traffic is the life blood of any website or blog. No matter how many visitors you get per day, you still want to attract more. Because more traffic means more opportunities to earn money and find clients.
But equally important is the traffic conversion rate on your blog. You don’t just want traffic, you want traffic that engages with your website in different ways. You want people to convert into subscribers, comment on your blog posts, share your content and contact you for your premium services.
If you get 1000 visitors every day but your conversion rate is only 1%, you get only 10 subscribers/day. What if you simply focused on increasing your conversion rate from 1% to 3%? That’ll give you 30 subscribers/day without any increase in traffic.
But what if you could do both – increase traffic and conversions? That’s the ideal scenario, right?
Here are three simple ways to achieve both these objectives without changing much.
1. Leverage Long Tail SEO
As a blogger or webmaster, you obviously spend some portion of your time optimizing your content for search engines. SEO may have changed drastically over the last few years, but it’s still very important for attracting regular traffic from Google.
Everyone likes to rank for popular search terms like “guest blogger”, “seo agency”, seo services” etc. But you know these keywords are highly competitive and it takes a lot of effort to rank on them.
However, an easy way to attract traffic from search engines is to leverage long tail keywords. Google Analytics doesn’t show your traffic keywords any more, but you can see them in Google Webmaster Tools. If you look closely, you’ll notice that you get moderate traffic on many long tail keywords. They don’t get as much traffic as the high profile keywords, but if you rank on many long tail keywords, their combined traffic can be much higher (and easier to get).
So how do you take advantage?
Go to your Google Webmaster Tools dashboard, and click on Search Queries (under the Search Traffic label)
Here, you’ll see a list of keywords that you rank for. It will include both long tail keywords and head keywords (phrases with one or two words). Take one of the head keywords and search it on Google. When you get the search results, scroll down to the related search terms.
For example, I took a head keyword “guest blogging” from my keyword list and searched for it. I get some traffic on this keyword but since it is highly competitive I’m nowhere near the first page. Here are the suggested search terms Google shows for this keyword.
These are the long tail keywords that Google thinks are relevant to the highly competitive head keyword, guest blogging. To leverage long tail SEO, I just need to take some of these keywords and use them in my content where relevant. This will not only improve the rankings for the head keyword but also send traffic on the long tail keywords. You can do this with every blog post you publish (or have published in the past).
Neil Patel increased his monthly blog traffic by more than 50,000 visitors using this technique. It’s easy to do and doesn’t require any additional effort on your part. Traffic from long tail keywords also has a better conversion rate since the users are using detailed queries to searching.
Note: This will only work if you have the basics of SEO already covered on your blog. You can read more about setting up a solid SEO foundation in this post.
2. Write Longer Blog Posts
Another simple way to boost your traffic, rankings and conversions, is to write longer blog posts. If you search for any competitive keyword on Google, you’ll find that the majority of results on the first page are blog posts with more than 2000 words.
Google loves in-depth and well researched content. It ranks longer blog posts higher than shorter posts on the same topic. SerpIQ released their findings on how length affects rankings.
Here’s another graph showing the average content length of the first 10 results on Google Search.
Longer posts also get more social shares (as apparent by these stats released by BuzzSumo)
So the next time you’re writing a 1000-1500 word post, extend it to 2000+ words and make it more valuable by adding more examples, images and links to resources. Make your posts more comprehensive and deliver more value. Use a combination of standard 1000-1200 word posts and long form 2000+ word posts. To help you with content creation, you can hire high quality bloggers on job boards and content sourcing websites like Elance, ProBlogger Jobs and MyBlogU.
Longer content also tends to get more conversions, since it demonstrates your authority on a topic and differentiates you from the others.
3. Promote Content and Intelligently Engage Readers
If you’ve been blogging regularly for a few months, your blog should have at least a few dozen posts on it. Once a post is published, it initially gets social shares and comments. But as the content gets older, it slides back into the archives and doesn’t get a lot of attention from your readers.
By simply promoting this content and giving it exposure at the right times, not only can you increase the time readers spend on your website, but also attract regular social shares and comments even on the older posts.
You can do this in a number of ways.
You can use Evergreen Post Tweeter, a free WordPress plugin, which automatically Tweets your archive posts to your Twitter followers. You should also display related posts at the end of every blog post so that your readers can discover more content.
Another great way is to use intelligent social sharing, marketing and content engagement tools like Trendemon. It shows you which content to create and where to promote it, and then maximizes engagement by optimizing your traffic once the content is published on your blog.
The objective is simply to expose your content to your blog audience so that it keeps on getting the same kind of engagement that it got in the early days.
Generating traffic and triggering conversions on your website does not require thousands of dollars in investment and implementation of complex algorithms. You can increase conversions and traffic by simply fine tuning the existing structure of your blog content. Not only are these methods more cost effective but also have a long lasting effect.