An advantageous practice for any serious blogger is to send regular newsletters to existing subscribers for the following benefits:
- recurrent blog traffic
- affiliate earning
- reader engagement
- niche authority
I see many blog posts highlighting the importance of email subscribers. Bloggers become expert in getting blog subscribers but they don’t know what to do beyond that. The purpose of blog subscribers is not to bombard them with affiliate product links.
5 Actionable Blog Newsletter Tips
Unsure what to share with subscribers? Here are 5 actionable blog newsletter tips.
1) Newsletter Duration
Depending on the size of blog posting frequency, decide on the newsletter sending frequency. If you publish a post daily, sending a weekly newsletter with links to recent blog posts will be great. You can send daily recent post newsletter but personally, I don’t recommend it simply because it often leads to high opt-out rates.
2) Make Subscribers Participate
Make the subscribers believe they are a part of the blog community by reaching out to them often. Don’t share blog post updates always. Perhaps, you can start a mid-week series for blogging tips. You can decide on a day where blog subscribers ask you blogging-related questions. Come up with interesting stuff.
The idea is to make them engage with the blog. Initially, you will get high opt-out rates but don’t worry because it will filter down blog readers to those who are really interested to associate with the blog.
3) Always Reply
An active blog newsletter audience means you’re going to receive a lot of emails asking for help and advice. The emails might seem too much after a while but never give up on them. Never ignore and reply promptly always. If you can’t help in any way, do reply still – its proper email etiquette.
4) Use a Fixed Template
Sending email newsletter isn’t easy as it’s sounding right now. It’s going to take about an hour or two every time. Therefore, always keep a template ready. I don’t know about others but MailChimp does offer customised templates to suit almost any newsletter type.
A fixed template helps because every time you don’t have to spend minutes setting it up. It’s already there, you just add the content.
5) Add First Name
Always send a personalized email. Usually, we collect name and email address at signups. In newsletters, we often skip adding the first name of the subscriber; the email starts with a ‘Hi’ or a ‘Hello’. But if it’s ‘Hi [Name]’, it gives a more personalized feel. Email marketing providers have ways to add the first name or other salutations within the context so use it.
I hope these email newsletter tips helped.