Blogs have become a great way for people to brand themselves while also promoting their current job positions and expertise in the process. This can clearly be seen by all of the domain names that are used in referenced to personal names. However, what about when someone else own’s your domain name? Do the next best thing, get creative and throw another word in front of it!
This is exactly what Aaron Lee did with his blog. Discover how Aaron is using his blog for personal branding and sharing his passion and expertise for online marketing in this latest edition of Meet the Bloggers.
1.) Please tell us about yourself and how you got into blogging?
My blogging journey started out back in 2008 when I was writing about my passion which is drinking and telling about coffee.I wrote nearly 100 blog posts so I can learn about the craft of blogging. The following year, I learned about how I could drive traffic with Twitter. I registered there, followed people and tweeted.
When someone responded to my tweet, I knew this was going to be huge. I gave up my coffee blog and I started askaaronlee.com 6 months after that to write anything about social media.
2.) What is the focus of your blog and why did you choose that niche?
Since I was so active on social media, I constantly get social media related questions especially about Twitter. After constantly answering the same questions over and over again, I thought it would be a great idea to answer questions by writing blog posts.
I didn’t really choose the niche, I guess the niche chose me. I was also good at it which helps me to become a social media blogger.
3.) How are you currently monetizing your blog traffic?
I used to offer services like social media management, consultation services and paid ads to monetize my blog.
After doing those for a while, I’ve decided to move on to work for an agency and several startups like Post Planner where I am currently working for so I can start my own company with my girlfriend which is the women’s apparel line.
4.) What do you know now that you wish you knew when you first started blogging?
I wished I learned and knew about growing my email list sooner. I probably wasted 99.9% of my traffic because I did not do it before. It was one of my biggest regrets in blogging.
5.) What are the three blogs that you visit almost daily?
That is tough! I read so many blogs. If I could only pick three, I would say, Forbes, Business Insider and Fast Company. They have great business and marketing insights.
6.) Can you give us three recommended tools/services that you use with your blogging?
Three blogging tools that I really love are Click to Tweet, Scribe SEO, and Flare (a WordPress plugin).
7.) What advice would you have for someone who is just starting with their first blog?
I would advise them to write at least 10 blog posts first before fully committing into blogging. One mistake bloggers make is they are so focused on the design which results in actually ignoring writing quality content.
It’s like waiting for the perfect business card before you actually start your business. Write 10 blog posts first then later on, focus on the design. If you can’t commit to 10 blog posts, you’re most likely won’t continue blogging or give up even before you start blogging.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Use Twitter. As briefly mentioned earlier, when someone responded to my tweet, I knew Twitter was powerful. It allowed me to easily connect with people from other parts of the world. This allowed me to build relationships and generate traffic.
9.) If you only had $100 to start a new blog, how would you use it?
While $100 isn’t much to start off, it’s definitely do-able. I would get a nice domain from Go Daddy, hosting from HostGator and I would get Genesis framework and a simple free Genesis theme.
Hosting: $0.01 first month
Genesis framework: 59.95
Total cost: $67.95
10.) How can readers of the blog get in touch with you?
Thanks again Aaron for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.