As a blogger, your main job is to produce content that readers can get something from. Great content is exactly what it is.
It’s something that provides value, is engaging, and can stand the test of time. It needs to be relevant even months or years from the time of creation.
The problem is many struggle with producing something that’s remotely close to being awesome. It’s not something you can do in just a few minutes. Even those who have been writing for quite some time can’t churn out great content every single time.
Does that mean it’s not possible?
It is. It just takes more work.
And if you’re willing to put in the effort, you might be surprised at how easy it is to produce a blog post that your readers will adore.
How is it done?
Let me share some tips that I’ve learned from years of blogging and the lessons I’ve learned from expert bloggers I follow.
Write about something that is close to your heart
Passion is a strong motivator in anything. In blogging, passion must always be number one. You can’t write something that’ll resonate with others if it didn’t spring from your passion.
Henri of WakeUpCloud is one of the first bloggers I’ve subscribed to because he talks about something that all bloggers need to learn: how to follow passion.
I’ve since realized that writing about things I’m incredibly passionate about are often the ones that are easy to finish and those that yield positive results.
You can’t go wrong by following your heart. When faced with a difficult topic, try to find ways to connect it with something you’re interested in. It’ll get easier, believe me.
Don’t stop researching until you have everything you need
Most of the time, bloggers find it difficult to publish something they feel will be a hit to their readers because they know it doesn’t have a lot of meat. That’s because they weren’t able to do enough research.
This is also the reason for experiencing writer’s block, which I don’t really believe in.
Before you start writing, make sure you’ve spent enough time digging information about the topic.
Don’t just read articles on Wikipedia, About.com, and the usual sites. Dig deeper. There are websites that offer more in-depth information, statistics, and accurate data. Look for expert blogs, journals, and academic and government sites.
Make an outline
Once you know enough about your topic, get a piece of paper (or open a Word document) and outline your post. Organize your thoughts. This will make it easier to write.
Having an outline helps you stay on track and jump back in case you encounter some distractions. This will also make sure you cover everything about the topic. Having an outline will help you finish in no time.
Keep it simple
Simple works best. You have to keep everything simple–from word choice to sentence structure to figures of speech. Unless you are writing for a very specific audience, do your best to simplify your post so that everyone can understand.
Some would try to use heavy and complex terms to appear authoritative. But it does very little to make you look like an expert. Avoid this. You’ll just embarrass yourself.
When you write, ask yourself: “will a 5th grader understand this?”
If the answer is yes, then you’re on the right track.
Write as if you’re in a conversation with someone
Blog posts need to sound natural. Readers must feel that you’re talking to them in your post. That’s how you can establish a connection.
It’s important to have rapport with your readers because this will make it easier to drive the point. You will be able to influence their perspective when there’s a connection. Make your readers comfortable. That is one way to make them come back for more.
Always use the second person. The first person is okay too but don’t over do it. You don’t want your post to be all about you. Your priority should be your readers.
Don’t forget to let your personality shine.
Always use the passive voice. Use only passive verbs. They give sentences more appeal, more umph.
Reference reliable data sources
One sign of a great post is having accurate data. You can bet that there are other posts on the web that are like yours. To stand out, you should make yours more credible and informative. That’s where research comes in. Your post must have statistics, figures, and other data that readers can reference.
This will also make you look professional. You’ll be looked at as a writer who does his job really well.
Offer as much tips, guides, and hacks as possible
Great content must provide value. That means offer lots of tips and other useful information. Readers enjoy learning stuff, so make sure that yours gives them something to look forward to.
Aside from giving tips and hacks, offer informational products like ebooks, cheat sheets, guides, white papers, etc.