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8 Simple Ways to Create Great Content for Your Blog

Posted by on 18th Jul 2014 | 21 comments

create great content for your blogHow hard is it to create great content for your blog?

As a blogger, your main job is to produce content that readers can get something from. Great content is exactly what it is.

It’s something that provides value, is engaging, and can stand the test of time. It needs to be relevant even months or years from the time of creation.

The problem is many struggle with producing something that’s remotely close to being awesome. It’s not something you can do in just a few minutes. Even those who have been writing for quite some time can’t churn out great content every single time.

Does that mean it’s not possible?

It is. It just takes more work.

And if you’re willing to put in the effort, you might be surprised at how easy it is to produce a blog post that your readers will adore.

How is it done?

Let me share some tips that I’ve learned from years of blogging and the lessons I’ve learned from expert bloggers I follow.

Write about something that is close to your heart

Passion is a strong motivator in anything. In blogging, passion must always be number one. You can’t write something that’ll resonate with others if it didn’t spring from your passion.

Henri of WakeUpCloud is one of the first bloggers I’ve subscribed to because he talks about something that all bloggers need to learn: how to follow passion.

I’ve since realized that writing about things I’m incredibly passionate about are often the ones that are easy to finish and those that yield positive results.

You can’t go wrong by following your heart. When faced with a difficult topic, try to find ways to connect it with something you’re interested in. It’ll get easier, believe me.

Don’t stop researching until you have everything you need

Most of the time, bloggers find it difficult to publish something they feel will be a hit to their readers because they know it doesn’t have a lot of meat. That’s because they weren’t able to do enough research.

This is also the reason for experiencing writer’s block, which I don’t really believe in.

Before you start writing, make sure you’ve spent enough time digging information about the topic.

Don’t just read articles on Wikipedia, About.com, and the usual sites. Dig deeper. There are websites that offer more in-depth information, statistics, and accurate data. Look for expert blogs, journals, and academic and government sites.

Make an outline

Once you know enough about your topic, get a piece of paper (or open a Word document) and outline your post. Organize your thoughts. This will make it easier to write.

Having an outline helps you stay on track and jump back in case you encounter some distractions. This will also make sure you cover everything about the topic. Having an outline will help you finish in no time.

Keep it simple

Simple works best. You have to keep everything simple–from word choice to sentence structure to figures of speech. Unless you are writing for a very specific audience, do your best to simplify your post so that everyone can understand.

Some would try to use heavy and complex terms to appear authoritative. But it does very little to make you look like an expert. Avoid this. You’ll just embarrass yourself.

When you write, ask yourself: “will a 5th grader understand this?”

If the answer is yes, then you’re on the right track.

Write as if you’re in a conversation with someone

Blog posts need to sound natural. Readers must feel that you’re talking to them in your post. That’s how you can establish a connection.

It’s important to have rapport with your readers because this will make it easier to drive the point. You will be able to influence their perspective when there’s a connection. Make your readers comfortable. That is one way to make them come back for more.

Always use the second person. The first person is okay too but don’t over do it. You don’t want your post to be all about you. Your priority should be your readers.

Don’t forget to let your personality shine.

Stay active

Always use the passive voice. Use only passive verbs. They give sentences more appeal, more umph.

Reference reliable data sources

One sign of a great post is having accurate data. You can bet that there are other posts on the web that are like yours. To stand out, you should make yours more credible and informative. That’s where research comes in. Your post must have statistics, figures, and other data that readers can reference.

This will also make you look professional. You’ll be looked at as a writer who does his job really well.

Offer as much tips, guides, and hacks as possible

Great content must provide value. That means offer lots of tips and other useful information. Readers enjoy learning stuff, so make sure that yours gives them something to look forward to.

Aside from giving tips and hacks, offer informational products like ebooks, cheat sheets, guides, white papers, etc.

 

 

 

 


Irwin creates awesome content for various businesses online. He blogs about writing and other stuff, like Survivor. He also contributes for a lifestyle magazine. Follow him on Twitter and Google+.

21 comments - Leave a reply
  • Posted by Ryan Biddulph on 18th Jul 2014

    Hi Irwim,

    Absolutely dead on post. I’d add, comment on authority blogs in your niche. You’ll never run out of good ideas.

    By commenting on many blogs daily I find so many good ideas that I can work off of. I can read this post, assess a point or 2, and the ideas give me inspiration to create another post or guest post which vibes with my audience.

    Comment, comment and comment some more to find unlimited smashing blog post ideas.

    Following your passion and overdelivering are ideas which vibe with me. I’m used to writing about my experiences on Blogging From Paradise since I have so many goodies while traveling the world. I may recount an incident with a 4 inch cockroach, or perhaps, how fruit bats in Fiji taught me a lesson.

    Tie these experiences into your niche – for me, blogging – and you’ll never struggle to publish good, popular blog posts again.

    Over deliver. Share so many tips, tricks and insights that your blog will become a resource. I’ve published 2500 word posts to my blog recently and have noted the deeper I dig for good ideas, to share immense value, the more I can generate good blog post ideas. It’s like an unending, prolific, positive cycle, that I dig being a part of.

    Thanks Irwin.

    Excellent post.

    I’ll be tweeting shortly.

    Ryan
    Ryan Biddulph recently posted..Blogging From Paradise: 21 of My Favorite Places Around the WorldMy Profile

  • Posted by Irwin on 18th Jul 2014

    Thanks for adding more insights on this topic, Ryan. You’re right. Commenting on blogs can help us pick up more ideas for better content. And I know it works because of all the great stuff you publish on your blog.

    I’m loving the photos of Fiji, by the way. It’s on the list of my places to visit.

    It was great seeing you again here, buddy.

    Thanks!
    Irwin recently posted..Why You Should Seriously Consider Contributing to Blogs For FreeMy Profile

  • Posted by Sandra on 19th Jul 2014

    I like your post. Traffic is one of the most important parameters for your blog; the more people who find your blog, the people who will read your ideas. Thanks for sharing with us. Never would have thought of this! Great IDEA!!!

  • Posted by Pankaj on 19th Jul 2014

    Good points, I would suggest to write about latest and trending news in your niche. So that you can get more exposure and build more loyal readers.
    Pankaj recently posted..Mobile Recharge Software : IT FreelancingMy Profile

  • Posted by gaurav on 19th Jul 2014

    I really love your post but still I want to know In what time we should post an article on a website. What to do with my on page SEO.
    gaurav recently posted..How to Analyze the Traffic SourcesMy Profile

  • Posted by Ayesha on 20th Jul 2014

    Hi Irwin,

    I totally agreed with all above mentioned points. I also use to do proper search to collect enough information and make outlines before start writing on any kind of topic. It really works for me.
    I would also recommend to visit top blogs writing about the same topic for which you are going to write as they are considered as most authentic in delivering any information. Anyways you have covered the whole story efficiently.
    Thanks for sharing… :-)

    Don’t just read articles on Wikipedia, About.com, and the usual sites. Dig deeper. There are websites that offer more in-depth information, statistics, and accurate data. Look for expert blogs, journals, and academic and government sites.

    Read more at http://www.bloggingtips.com/2014/07/18/8-simple-ways-create-great-content-blog/#mqMbWsyAMJlWR9Xl.99
    Ayesha recently posted..How to Add Animated CSS3 Download Button to Blogger?My Profile

  • Posted by Ayesha on 20th Jul 2014

    Hi Irwin,

    I totally agreed with all above mentioned points. I also use to do proper search to collect enough information and make outlines before start writing on any kind of topic. It really works for me.
    I would also recommend to visit top blogs writing about the same topic for which you are going to write as they are considered as most authentic in delivering any information. Anyways you have covered the whole story efficiently.
    Thanks for sharing… :-)
    Ayesha recently posted..How to Add Animated CSS3 Download Button to Blogger?My Profile

  • Posted by nitin on 20th Jul 2014

    thanks irwin to tell the correct way of writing the content
    nitin recently posted..ssconline.nic.in SSC CHSL (10+2) Recruitment 2014 Exam Notice, Apply Online, Part 1 & 2 RegistrationMy Profile

  • Posted by Tejwinder on 21st Jul 2014

    Hello Irwin

    A very well written article. The points you’ve mention are really important if someone wants to write a great blog content. However I want to add something to it – The best way to write great content is when you enjoying writing it. One should already know that what he/she is going to write, reader not only red it but enjoy it also and they should visit our blog againg again.Thanks for sharing such a useful article.
    Tejwinder recently posted..15 Shocking Cartoon Character MakeoversMy Profile

  • Posted by David Weightman on 21st Jul 2014

    Great article. All blogger must read this. Thanks for sharing your ideas. Contents for your blogs should create connection with the readers and you did a great job.

  • Posted by Tamira Hamilton on 22nd Jul 2014

    Blogging in your own voice is key as that is how people will connect with you and put you on their must read list. People know when what you are writing is genuine or not. Tips, hacks and guides are like insider information, they provide readers with feelings of value and uniqueness. Providing tips makes readers will special that you would share such information with them and that ultimately you care about them. THAT is how you establish and maintain trust.
    Tamira Hamilton recently posted..What is Facebook Profits Blueprint?My Profile

  • Posted by Tharun on 24th Jul 2014

    Hi,
    Indeed simple and best ways to create great online blog. I do agree with you. I personally like that outline point which is impressive and that what a long and length blog helps us.
    Tharun recently posted..Tips on How to Increase Google Adsense RPM? ( Revenue )My Profile

  • Posted by Akshay Hallur on 24th Jul 2014

    Great post,
    Writing a blog post as if you are having a conversation with reader is important. Another point that I like is outlining the entire blog post before writing in detail.
    Great share, I liked it.
    Akshay Hallur recently posted..How to Find Not Provided Keywords in Google AnalyticsMy Profile

  • Posted by Naveen Rajput on 25th Jul 2014

    Hi Irwin Lagman
    First time i landed on this blog and found very helpful and informative posts for me.I read these 8 simple ways to create great content .Very nicely explained .Now i will follow all these steps to create my blog great ,attracting and reader friendly .Feeling glad on being here
    Naveen Rajput recently posted..How to get high pr Backlinks for free to boost rank and trafficMy Profile

  • Posted by Satish Kumar Ithamsetty on 25th Jul 2014

    Hi Irwin Langman,

    Really good post. Content creation is not an easy work. The good article have good research behind the every best article. Your points are clear and informative.

    Thanks for this simple points. I like it.

    Regards

    Satish Kumar Ithamsetty
    Satish Kumar Ithamsetty recently posted..5 Effective Tips to Increase Your Blog FollowersMy Profile

  • Posted by Ahmad Fahrurroji on 25th Jul 2014

    My experience when beginning to make a content rather difficult but after digging some information from other sites eventually get the desired topic. As you mentioned, the content is written like a conversation with someone about the topic being discussed.

    Thank for a great post.
    Ahmad Fahrurroji recently posted..GoMedia WordPress Theme from Theme JunkieMy Profile

  • Posted by Ignite Social Media Marketing on 26th Jul 2014

    All great tips without question . Great content for me is one that provides great value and can help inspire someone to take action to better their life experiences.

  • Posted by Robert on 28th Jul 2014

    Thank you for the tips, We have a blog on our website, but never really harnessed its potential. We are starting to think more about blogging as a way to engage and attract business but at the moment our content (although you said simple is good) it is a little to simple. These tips will really help, thanks for the post.

  • Posted by Mark on 30th Jul 2014

    We currently don’t have our site up, it’s getting redesigned but we are going to have a news/blog on our website. We are reading more and more articles and trying to find the best tips for writing content and keeping it fresh and exciting. These tips will really help us in the next few months to get ahead, thanks for posting.

  • Posted by Kostas on 30th Jul 2014

    Great tips. I would also add using Infographics. You can insert relevant ones to boost your content or even re-purpose old blog posts to create your own. Visual content is really effective at present especially when sharing on social media.
    Kostas recently posted..Signs That Your Infographic Will FailMy Profile