Creating and maintaining a blog is no easy task. It takes a lot of time, effort and creativity to make a blog successful and gain a regular audience.
From coming up with a catchy domain name to picking a great design to writing good content, it’s a lot of work and may take you months just to get everything up and running smoothly.
5 Blog Sabotaging Mistakes
All of your efforts may go to waste though, if you are inadvertently ruining your site with the following mistakes:
You need to have a niche on which to build the identity of your blog.
Are you into travel and adventure? Do you talk about food and cooking techniques? Or is technology more of your thing?
Whatever it is, pick a topic and stick with it. You would end up confusing your readers if you jump from one topic to another with no unifying theme to tie your posts together. A scatterbrained blog is no fun to read and you’ll only alienate your audience.
If you opened your comments section to readers, then you should check it out regularly, weed out any spammy posts, and respond whenever appropriate.
Engaging with your audience is an effective way to turn them into regular subscribers of your posts. They’d be more inclined to read your future entries and leave insightful comments, generating even more interest for your blog.
Establish a regular schedule for publishing your blog posts early on and keep at it. You will lose a good chunk of your audience if they don’t hear from you for a while so don’t let too much time pass in between posts.
Being consistent with your posts shows that you’re committed to your blog and you care enough about your readers to provide good content on a regular basis.
Publishing Low Quality Guest Content
Guest blogging has grown as an online marketing tool nowadays. Marketers often offer money just so they could publish a guest post on your blog. There’s nothing inherently wrong with this practice but you have to proceed with caution.
Make sure that the content fits with your theme, is well-written, and factually accurate. A bad guest post, although written by someone else, will still reflect negatively on you because it is on your blog.
Bad Web Hosting
An otherwise beautifully designed; well-written blog won’t be read by a soul if your web hosting provider fails you. Frequent downtimes and slow loading will decrease your site traffic and even hurt your search ranking.
Pick a good web host with reliable technical support and your blogging life would be so much easier. You should be able to focus on creating content for your site, not stressing over hosting problems.
These issues, while problematic, are well within your control and you can take concrete actions to change them, starting from right now. If you are serious about making your blog succeed, then it’s definitely worthwhile to spend some time to make sure things go right.