You’ve heard it before and you’ll probably hear it many more times again. If you want to be a successful Internet marketer, whether you’re promoting the products and services of other people or you have something to sell of your own, you’ll want to build and establish a great mailing list. The power, as they say, is in the list. The challenge is getting people to sign up for that list and many marketers turn to a squeeze page for that purpose.
That may not always be the best approach. Instead, you might want to consider an alternative solution like OptinLinks. It’s a little more discreet in its approach, but they say that this is better for your long-term success, because you want to build that positive relationship with your subscribers and fans right from the get-go.
Building Your Mailing List
When it comes to adding people to your list, you’ll find that the majority of solutions out there are very much in your face. You get big, bold squeeze pages, for example. You also get those annoying pop-overs and lightboxes that obscure the actual content of your site. OptinLinks takes a different approach.
The way it works is that you can hide your opt-in form behind just about any button or link. When a visitor clicks on that button or link, then you get the lightbox-style optin form for the visitor to fill out. They enter their name and email address as normal and you’ve got yourself a new addition to your mailing list. OptinLinks calls it a two-step optin.
Now, many of us will assume that this kind of approach will hurt rather than help the sign-up rate, but OptinLinks says it has demonstrated the effectiveness of their solution. Unsurprisingly, they’ve worked to integrate with all major email marketing providers like AWeber, SendReach, GetResponse, Constant Contact, iContact, MailChimp and GoToWebinar. You don’t need to mess around with your PHP or form code.
Setting Up the WordPress Plugin
Offered to you as a simple WordPress plugin, OptinLinks is just as easy to install as any other WordPress plugin that you may have used. Simply download the ZIP archive from the membership site and then upload it to your WordPress site. Activate the plugin and you’ll find the new settings tab along the left column.
At first glance, this can look a little overwhelming, but it’s actually really straightforward. Through the Optin Form Management page through your WordPress admin panel, you’ll be able to choose your optin form name, enter the body text and select the button color, border and type. It’s basically a WYSIWYG editor with the live preview shown to the right.
This includes how the lightbox-style pop-over will look for the optin form itself, as well as the resulting “waiting for confirmation” window and the “success” window. Naturally, you’ll also need to configure the details to integrate with your email marketing software too.
In addition to the basic design for the optin form that will appear when visitors click on your call-to-action link or button, OptinLinks also comes with a robust dashboard to keep track of your basic statistics and analytics. Through here, you can see quick stats about your number of optins, clicks, views and unique visitors for today, yesterday, this month or all time. It’s also helpful that OptinLinks can support multiple campaigns.
There are three packages offered.
You can get started with the OptinLinks Basic package at $37, which only allows you to use the solution on a single website, though you get no split testing or client management. The $47 Advanced package includes unlimited personal use, while the most popular $67 Professional package bumps you up to unlimited use on unlimited sites, unlimited client management, unlimited split testing, and support for both WordPress and HTML sites.