5 Content Strategies That Work in 2014

By Naven Pillai | Blogging

May 28
Creating Great Content

The digital world has made it imperative for all business owners to have a website or at least a blog if they want to compete with the other biggies in the industry. For many, the social web comes as a boon but there are many who think of it as a curse. This is mainly because they are not aware of the techniques required to reap the maximum benefits of this cost-effective marketing tool. It is no secret that the content of a website is what gives one company an edge over the others. It’s no use if your company offers the best services but doesn’t have the right content on its website to ensure maximum visibility. For this, proper content strategies are important. Not only do they boost the equity of your website, it also helps your site rank higher up on search engine results pages. Read on for 5 Content Strategies that work in 2014.

Using Pictures with Texts

You may have heard the saying “A Picture Speaks a Thousand Words.” Content with a perfect amalgamation of pictures with texts tends to sell like hot cupcakes. So whether you’re creating content for your website or a post for a social networking site, ensure to use photos with text. Studies have proven that such content attracts users more than plain text or just a photo. Such content is more engaging, which translates into more traffic for your website, more likes and comments and more advertising. It is also important that you choose relevant pictures for your content. These pictures should clearly deliver the message you want to send out to your audience.

Using Videos

It is a proven fact that video and other interactive multimedia is a sure-shot way of grabbing the attention of readers. It is more engaging and is said to be more interesting than plain test. Having adequate amount of videos that complement your content can help your website get more traffic. However, it is important that you don’t stuff your content with too many videos. This may get confusing for users and well as make it difficult for search engines to pick up your content accurately.

Uploading Posts as Blog posts

As interesting and catchy as Facebook statuses and Tweets may be, there’s nothing more engaging than a blog post. Users generally tend to search for such content, especially when they’re looking for detailed information about a certain topic, product or news item. Such posts also offer you a larger scope to share more details about your company or business with your users and audiences. Insert interesting information along with useful statistics that keep your readers engaged for longer durations. Users who remain longer on your website or blog post are more likely to return in the future.

Defining Your Objectives and Audiences

Nothing speaks better to potential customers and clients that content designed specifically for them, outlining the things you can do for them. Say for example, you sell machinery. There’s absolutely no point in your directing your content to people who work in educational field, is there? You need to design your content in such a way that it reaches the desired audience. Similarly, your content should also define your objectives. It should clearly outline what your business stands for and the products and services you have to offer. Be it a Facebook post and website content, readers should immediately get a clear picture of the message you want to send across. It has been observed that clear and concise content is very effective in grabbing the attention of reader. This is one of the most effective content strategies that all online business owners, bloggers or web portals should use.

Using Social Networking Site to Promote Your Content

Every website or blog needs to begin from scratch. This means that they need to build equity so that search engines include them in their results page and audiences visit the website. One way of doing so is to build awareness about your website. This you can do with the help of social networking site. If you’ve noticed, all large websites have links to their social network profiles. They use these profiles to share links to their web content. Readers are then directed from these sites to their main website. Share links, pictures and posts of these social networking sites so that people become aware of your website. As your friends and family to share these links so that word of your business spreads further.


About the Author

Hey everyone! My name is Naven Pillai. I help online marketers and business owners with online marketing efforts. Follow my blog at NavenPillai.com

MK Sam May 29, 2014

I’m already working on these things. it fun building up My social media, but I think not only social media can build traffic to your website.
BTW thanks for information.


Ryan Percy May 29, 2014

Hello Zac, As we know “content is king”, unique content plays vital role in making your blog better. This article was awesome which explained all aspects of good content strategy.

Thanks for sharing such valuable piece of information.

Pankaj May 29, 2014

Hi John,

I agreed with your points, sharing images and videos with your audiences can create good results as they’re more engaging and appealing than plain text.

Kostas May 30, 2014

A nice, comprehensive list John. No longer can businesses afford to ignore the benefits of business blogging. I am still amazed at how many people just have a basic webpage that hasn’t been updated in forever when they should be making use of a blog filled with the type of content you describe here.

Preeti Kaur May 30, 2014

Totally agreed Jon… Managing an up to date blog is almost inevitable now.. Content is definitely the King!

Ryan Percy May 31, 2014

This was amazingly written! Since google has starte drolling out panda and penguin upates, its becoming really hard to rank with help of backlinks, so ultimately Content is only thing remaining to rank our websites.

Thanks for sharing such useful piece of content John!

Zakir Hossain May 31, 2014

These really helpful concept for search ranking.
I want to share one thing that top ranking search engines is very smart, they have many robot to check your content whether it is copy from another website or not.


Lakhyajyoti June 2, 2014

Great tips. I never upload video and other interactive multimedia on my blog. And I think this is a big mistake I am doing. Thanks for the share. I’ll keep in mind all your points.

Saneesh NP June 7, 2014

Pretty nice post John.
All of these strategies are great for this year. Though we’ve heard of these strategies somewhere, it is so nice of you to put everything together, and yes, this will lead to fruition for sure.
Thanks for the awesome post.

Nathaniel Kidd June 7, 2014

A very good list. I am using all of these mediums with the exception of video. I need to start utilizing video as well. I see more and more websites and blogs moving toward this way of connecting with their audience.

I also wanted to comment that I totally agree if a reader visits your blog or website they should immediately know the objective of your website or blog without having to do a lot of research. There have been many sites that I have visited filled with ads and all types of stuff that totally confused me in regards to their intent. Thanks for sharing.

Prafull June 10, 2014

Content is the king and key to success for getting top position in search engines. In 2014, it is very necessary to think about content creation and submission. Those people who are still using duplicated contents are just trying to penalize their websites. Its time to give up all the old techniques and be natural and stay superior. Your five ways are pretty helpful to create quality contents which is the basic requirement of SEO in 2014.

Vivek Shukla June 17, 2014

it is really good information for all new bloggers who want to know how to blog. it is right way to rank your website in google search engine. as we know that “content is king” for every website or blog. if your content is high quality then your blog or website do better.

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