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Why You Should Do Guest Blogging with A Purpose

Posted by on 22nd May 2014 | 12 comments

By now, a lot of online marketers and website owners have heard about guest posting. Many webmasters usually incorporate blog posting into their SEO strategy primarily for link juice. These webmasters simply contact as many blogs as they can and introduce half-baked articles hoping it gets accepted. After all, they’re simply just looking for link juice, right? Wrong! Guest Blogging is much more than if you know how to use it.

Guest Posting Basics

Some people may be confused on what guest blogging is. Basically, guest blogging means writing content for other blog or websites.

There are many high-profile or authority websites that are always looking for good content for their readers. Also, there are plenty of writers who are looking for ways to increase their internet exposure. By linking the two parties together, a relationship can be form that is mutually beneficial.

When guest posting, it is normal for the original writer to ask for a link that points back to the writer’s blog or website. Because of this, blog posting is subject to abuse for search engine optimizers.

For example, a blog that is all about dog niche is interested for some additional content. A new writer can provide content about dog training or dog accessories. The blog owner frees his time by sourcing content writing and the writer can gain exposure and link juice.

Blog Posting to the Fullest

If you are utilizing the tactic to the fullest, then you are already considered as guest blogging with a purpose. So what are these benefits of guest blogging with a purpose? The rest of the article will enumerate some of the notable reasons.

 

Link Juice

There is an undeniable and hard truth about e-commerce or e-commerce-related websites – if it’s not making money, then the website is useless. Creating and managing a website will take time and/or money. So how does guest posting help you make a dime and much more?

Among the best way to get traffic is increasing your website’s ranking in the search engines. With guest posting, you can help your website achieve that.

Search engines incorporate the quality of links pointing toward your websites. The higher the quality, the better it is for the search engine’s rankings. Also, the number of links will count, but it only comes second to quality.

 

Authority

These days, with so many websites in the Internet, authority is more important than ever. More and more internet users are becoming more skeptical about the information they get from the Internet. It can be said that “Authority” equals to “Trust”. It is very difficult to sell a product or idea to someone without trust.

With guest posting in authority websites that are closely related to your niche, you will be associating yourself with an authority site and this increases your “Authority Level” in the eyes of readers.

 

Writing Skills

There are good writers and then there are writers that are considered great. However, one thing is for sure – no great writer has achieved such success without any practice.

With guest blogging with a purpose, you will be motivated to write articles that are of high-quality and provide great content as authority websites do not accept blog posts that are poorly composed.

 

Social Networking

These days, almost everybody knows what Facebook or Twitter is. These social networking sites are attracting eyeballs that count to millions on a single day.

What do people do when they are in a social networking site? They usually share content that they find interesting, funny or highly informative.

With guest posting, your high-quality articles that are posted on an authority sites have a higher chance of being shared within the “inner circle” of your target market. That’s free high-quality advertising!

 

Branding

Branding is a very important aspect of business or website. It’s the difference between setting yourself or your site from the competition or just another forgettable personality or website.

You may have a great idea or have a website that you want to position accordingly to your idea, but you have limited means of reaching your target market. With guest posting, you can position or offer your idea to your target market with ease. Consider it as tapping to the established traffic of the blog you want to post, with the association to authority to boot.

 

Reciprocal Writing

With guest blogging, it is possible to form a community of writers. If you offer high-quality content to a fellow blogger, then there is a good chance that you can ask him/her for good content for your readers also (that’s if you are interested about reciprocal writing). Providing and requesting content for multiple bloggers will result to a community of writers that may be very beneficial for your online endeavors.

Introducing guest bloggers for your readers will give them a fresh perspective. Some bloggers are wary about the idea of giving links to a guest blogger’s site. This is in not a concern if you are linking to an authority site. In fact, search engines will even reward your site by doing so.

 

Awareness

Not all bloggers or website owners are interested in making money. In fact, some would feel sour whenever “money” is mentioned. With guest blogging, there a reason for joy as it is a tactic that is not only focused on moneymaking. Guest posting is also a great vehicle to utilize for people who are interested in raising awareness of something that affects their everyday lives. To date, there are already a lot of Internet revolutions that have resulted from writers or bloggers with no intent of making money, but simply from their passion and desire to create awareness.

Guest blogging is more than just a tool for getting link juice. It is a vehicle that allows the communication between people with the right resources and the right reasons. Guest posting is a great method for budding writers to gain authority and exposure which would be very difficult to achieve without external connections. Furthermore, guest posting is a good way of voicing out the concerns of writers and jumpstart a discussion. Simply put, budding authority writers simply cannot ignore the power of guest blogging as the vehicle allows increased target market reach with minimal costs. For the authority blog owners, it is a chance to introduce a new perspective for their readers and save time and effort by writing content themselves.


Hey everyone! My name is John Conor. I help online marketers and business owners to learn the insight tips and techniques of blogging. I'm the owner of Learn Blogging Tips.com and providing high quality Internet Marketing Tools Review.Make sure to visit my wonderful blogs!

12 comments - Leave a reply
  • Posted by Karan Rawat on 22nd May 2014

    Hello John Conor,
    Nicely Composed Article, it inspired me a lot, and this is true that, there is no good writer without practise, “practice maketh man perfect”.

    Thanks
    Karan
    Karan Rawat recently posted..ForceFul- Stylish Magazine WordPress ThemeMy Profile

  • Posted by Pankaj on 22nd May 2014

    Hi John,

    Guest posting should be used to build your brand and trust. There are many bloggers who uses it solely for ranking purpose and won’t be able to achieve it as Google comes hard behind those bloggers.
    Pankaj recently posted..Network Marketing SoftwareMy Profile

  • Posted by Kaloyan Banev on 23rd May 2014

    That’s a fact. There are so many benefits of guest blogging. It is great strategy, when things are not overdone and when there is “real” business behind guest blog posting.
    Kaloyan Banev recently posted..Website Templates Update 22nd of MayMy Profile

  • Posted by Victoria on 23rd May 2014

    I fully agree that the right Guest blogging is a great strategy. From my own experience, it gives wonderful results in terms of both SEO and traffic when done right. Before writing to all blogs with PR, you need to thing about your topic and find the most popular and authority blogs in your industry. Check what the authors write about and think what content you can propose – your guest posts will have much more effect if your are an expert in what you write about.
    Victoria recently posted..Ukraine To Become IT Cloudsourcing Leader By 2016?My Profile

  • Posted by alexran on 25th May 2014

    Hi, John Conor . I really love this post. Love the way you write your posts. The information in this article is really unique and useful for me. After reading this article, I think I have some ideas for myself. I do follow your articles recently. Thanks for sharing this post. Hope to read more interesting information from you. Have a nice day.

  • Posted by Anshul Sharma on 27th May 2014

    Hey John Conor, I’m agree but I think guest blogging is still a credible form of SEO marketing. Don’t use spammy anchor text and nofollow links from low quality sites.

    Regards,
    Anshul Sharma
    Anshul Sharma recently posted..Famous Fathers Day 2014 Quotes, Poetry, Poems And Sayings CollectionMy Profile

  • Posted by Ravi Dogra on 27th May 2014

    Guest Blogging is good for you. But when any new thing is invented, people start spamming. You will have to check the website where you are going to post your content as a guest. Thanks for your article. Keep Posting like this.

    Regards,
    Ravi Dogra.
    Ravi Dogra recently posted..4th Of July 2014 – Independence Day United State 2014 | July 4, 2014My Profile

  • Posted by Rajkumar on 27th May 2014

    Ya i agree, as a blogger, i have explained the benefits & Importance of the “Guest Blogging” to our new blogger friends. Because it drives some quality traffic to the new blogs, so it is very essential for the newbies while runs a new blog.
    Rajkumar recently posted..Why WordPress is the Good Choice for the Small Business WebsitesMy Profile

  • Posted by Preeti Kaur on 27th May 2014

    Ever since Matt Cutts posted the article about Guest posting, it now seems very sketchy because of the lack of clarity on the issue. Your article puts light on the given topic and resolves a lot questions webmasters may have about guest posting. Good one mate!
    Preeti Kaur recently posted..Analyse Your Traffic to Get More TrafficMy Profile

  • Posted by Kostas on 28th May 2014

    Hi John, this is a great article. You have highlighted what so many people have forgotten about guest posting! It isn’t all about the links – for me the most valuable part of guest blogging is building authority and brand awareness.
    Kostas recently posted..The Ultimate Guest Blogging Guide For Small Business OwnersMy Profile

  • Posted by Rafaqat on 30th May 2014

    No doubt Guest Blogging is really a wonderful method to increase the rank but the most important part(in my view) is the communication with other niche fellow. The more you are in interaction the more you will have social impact as well as relation with other bloggers.
    BTW great words to describe the Guest blogging purpose.
    Rafaqat recently posted..Google Panda 4 update and Payday Loan 2 are rolling out to hit SEOMy Profile