5 Qualities of a Successful Blogger

By Chitraparna Sinha | Blogger

Mar 30
Become a Successful Blogger

Who is a successful blogger?

Generally, we consider bloggers like Pat Flynn, Darren Rowse and Zac Johnson as successful bloggers. What separates them from the rest? Or, what do they have which we don’t have? What makes them a successful blogger?

Let’s explore some reasons.

5 Qualities of a Successful Blogger

Here we go:

Become a Successful Blogger

1) Industry Expertise

A successful blogger isn’t a casual blogger. Successful bloggers are passionate in their chosen niches and have built industry expertise over the years. Take any of the three bloggers named above. They have spent a part of their lives as a blogger and there is barely anything they aren’t aware of in this day and age.

Successful bloggers are knowledgeable, experienced and have incomparable industrial expertise.

2) Industry Influencer

Pat, Darren and Zac are at a level where they can mould the blogging industry. They have strong influence and authority. A successful blogger is definitely an industry influencer. Such a blogger has strong personal relationships with other bloggers and have a huge networking circle.

Successful bloggers can leverage network power and industry reach to get massive content coverage, promotion benefits and build a strong income model.

3) Exemplary Content

Whether successful bloggers write themselves or hire a team to manage content development, the content does stand apart from the rest. The blog content isn’t run of the mill, regurgitated and repurposed content.

A successful blogger publishes exemplary content that is motivational, inspiring, informational and actionable.

4) Social Sharer

A successful blogger isn’t a recluse. Such a person loves to network and connect with other people. Of course, this visibility and exposure converts to more traffic and outreach but overall, successful bloggers are big advocates of social media.

5) Offline Visibility

A successful blogger doesn’t traverse the online world solely; they are pretty active in the offline space too.

They attend meets, conferences, product launches and participate in other offline networking activities. It helps them to collaborate with others and establish their authority in the offline world too. The offline visibility part isn’t global truly because it isn’t possible to be a part of every offline meet and conference all the time due to various constraints. Nevertheless, a successful blogger maintains a balanced online and offline visibility.


Blogging isn’t about having a blog. Alternately, having a blog doesn’t make you a blogger.

You have to work hard to earn the tag of a blogger, and spend years to become a successful blogger.

Do you have the mettle and commitment? You decide.



About the Author

Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.

William March 31, 2014

Thanks Chitraparna for sharing this enlightening piece on the qualities of successful blogger. Apart from the above five, I would like to add the quality of ‘Helpful Nature’ as one of the most desirable qualities of successful bloggers. All the three bloggers you mentioned above are extremely cooperative and helpful to their readers. Moreover, they often go at extra length to comply with the genuine requests for help. This quality makes they really great IMHO.

Ryan Biddulph March 31, 2014

Chitra, dead on tips. I dig the post!

Zac, Darren and Pat all gave freely before succeeding wildly. I emulate each blogger in many ways. I enjoy their success and wish to be successful too, so why not follow their lead by giving freely.

Publish frequently, aggressively promote others and most of all, make an impact wherever you show up.

Awesome tips here. Tweeted to my 27K followers!

Kaloyan Banev March 31, 2014

In my opinion, blogging should be looked at business. All strategies that can be applied as business strategies, can be applied for blogging. So everything that goes in terms of planning, financing, analysis, marketing and consistency are in full power.

Sam Woods March 31, 2014

Great points – I think there’s one more thing though:

#6 – Dedication & Consistency
You can’t get anywhere fast and without a lot of work.

Elspeth Misiaszek March 31, 2014

Zac always seems to be pushing the envelope with a new idea, interesting concept, or interview of someone taking a unique approach to online marketing – in my opinion, that makes him great too.

Bryan Fleming March 31, 2014

It really is hard to pin down exactly what makes one blog more successful that others. I think your point #5 is one most people do not think about. I met a lot of those guys at NMX in Jan. that was pretty cool.

– Bryan

Mohammed Saimon April 1, 2014

It’s really hard to be a blogger like Darren or Pat but yet it is not impossible.

hakim allaki April 1, 2014

Hello everyone, I think to be a successful blogger: you need strategy and have something to say that will be beneficial to the readers

Nikhil April 1, 2014

Hi Chitraparna,

All these points you have mentioned in this post is great and I agree with all those points. Starting a blog means you could not become a blogger in overnight you have to work hard to achieve this tag.

Ravi Chahar April 1, 2014

In my opinion to become a successful blogger people need to do hard work. All we need to devote our time to our blog. Always consider unique content for your blog. Being social is also a great method to reach up to the success in the field of blogging. Every blogger should try to build circle. You have explained such type of point which are helpful for many other blogger. Thanks for your post.

Ajay April 1, 2014

All the points mentioned here are straight.
I agree with your point that every casual blogger is not a successful one. A blogger who is industry expert, writes influencing content and with offline visibility is a successful one.

metz April 1, 2014

Patience, credibility, consistency is what popped up in my mind since it was usually the three things that I always read, however yours is different and I agree with your list. I couldn’t agree more. Consider too that successful bloggers have traits.

This comment was left in kingged.com where this post was already “kingged” and shared for Internet marketers.

Chery Schmidt April 2, 2014

Hello Chitraparna, I do agree with all of your 5 Qualities of a Successful Blogger that you shared with us. I have heard of the first 4 before but #5 really got me thinking, I never gave this much thought but it is true the people who attend these events and such usually become top leaders in this industry..

I also believe that you need to take consistent action to become a Successful blogger, you need to post valuable content, share as well as engage with others everywhere possible.. Thanks for sharing.. Chery :))

P.S. I did end up on your blog Via Kingged where I also commented and Kingged this post..

Amit Tripathi April 5, 2014

Hi Chitraparna, I read you article carefully. You wrote about successful bloggers and their qualities. I found 2 out of 5 points very nice to follow – every blogger must be social exposure. and networking circle. These two things are beneficial for every blogger. Mean while today I also write about professional bloggers and there top 5 qualities to follow. please check it out and give me your professional review on that – http://supportmag.com/1856/blogging-tips-how-to-blog-like-a-professional-blogger/

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