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5 Qualities of a Successful Blogger

Posted by on 30th Mar 2014 | 14 comments

Who is a successful blogger?

Generally, we consider bloggers like Pat Flynn, Darren Rowse and Zac Johnson as successful bloggers. What separates them from the rest? Or, what do they have which we don’t have? What makes them a successful blogger?

Let’s explore some reasons.

5 Qualities of a Successful Blogger

Here we go:

Become a Successful Blogger

1) Industry Expertise

A successful blogger isn’t a casual blogger. Successful bloggers are passionate in their chosen niches and have built industry expertise over the years. Take any of the three bloggers named above. They have spent a part of their lives as a blogger and there is barely anything they aren’t aware of in this day and age.

Successful bloggers are knowledgeable, experienced and have incomparable industrial expertise.

2) Industry Influencer

Pat, Darren and Zac are at a level where they can mould the blogging industry. They have strong influence and authority. A successful blogger is definitely an industry influencer. Such a blogger has strong personal relationships with other bloggers and have a huge networking circle.

Successful bloggers can leverage network power and industry reach to get massive content coverage, promotion benefits and build a strong income model.

3) Exemplary Content

Whether successful bloggers write themselves or hire a team to manage content development, the content does stand apart from the rest. The blog content isn’t run of the mill, regurgitated and repurposed content.

A successful blogger publishes exemplary content that is motivational, inspiring, informational and actionable.

4) Social Sharer

A successful blogger isn’t a recluse. Such a person loves to network and connect with other people. Of course, this visibility and exposure converts to more traffic and outreach but overall, successful bloggers are big advocates of social media.

5) Offline Visibility

A successful blogger doesn’t traverse the online world solely; they are pretty active in the offline space too.

They attend meets, conferences, product launches and participate in other offline networking activities. It helps them to collaborate with others and establish their authority in the offline world too. The offline visibility part isn’t global truly because it isn’t possible to be a part of every offline meet and conference all the time due to various constraints. Nevertheless, a successful blogger maintains a balanced online and offline visibility.


Blogging isn’t about having a blog. Alternately, having a blog doesn’t make you a blogger.

You have to work hard to earn the tag of a blogger, and spend years to become a successful blogger.

Do you have the mettle and commitment? You decide.


Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She is writing on BloggingTips since early 2012.

14 comments - Leave a reply
  • Posted by William on 31st Mar 2014

    Thanks Chitraparna for sharing this enlightening piece on the qualities of successful blogger. Apart from the above five, I would like to add the quality of ‘Helpful Nature’ as one of the most desirable qualities of successful bloggers. All the three bloggers you mentioned above are extremely cooperative and helpful to their readers. Moreover, they often go at extra length to comply with the genuine requests for help. This quality makes they really great IMHO.
    William recently posted..Which is the best dictionary app for Android?My Profile

  • Posted by Ryan Biddulph on 31st Mar 2014

    Chitra, dead on tips. I dig the post!

    Zac, Darren and Pat all gave freely before succeeding wildly. I emulate each blogger in many ways. I enjoy their success and wish to be successful too, so why not follow their lead by giving freely.

    Publish frequently, aggressively promote others and most of all, make an impact wherever you show up.

    Awesome tips here. Tweeted to my 27K followers!
    Ryan Biddulph recently posted..6 Proven Tips to Obliterate Home Business Self DoubtsMy Profile

  • Posted by Kaloyan Banev on 31st Mar 2014

    In my opinion, blogging should be looked at business. All strategies that can be applied as business strategies, can be applied for blogging. So everything that goes in terms of planning, financing, analysis, marketing and consistency are in full power.
    Kaloyan Banev recently posted..Joomla 3.3 Hands on PreviewMy Profile

  • Posted by Sam Woods on 31st Mar 2014

    Great points – I think there’s one more thing though:

    #6 – Dedication & Consistency
    You can’t get anywhere fast and without a lot of work.
    Sam Woods recently posted..How To Outrank @garyvee in the Wine NicheMy Profile

  • Posted by Elspeth on 31st Mar 2014

    Zac always seems to be pushing the envelope with a new idea, interesting concept, or interview of someone taking a unique approach to online marketing – in my opinion, that makes him great too.
    Elspeth recently posted..Need a Cheap Sales Boost? Hire Someone in Freelance MarketingMy Profile

  • Posted by Bryan Fleming on 31st Mar 2014

    It really is hard to pin down exactly what makes one blog more successful that others. I think your point #5 is one most people do not think about. I met a lot of those guys at NMX in Jan. that was pretty cool.

    – Bryan

  • Posted by Mohammed Saimon on 1st Apr 2014

    It’s really hard to be a blogger like Darren or Pat but yet it is not impossible.
    Mohammed Saimon recently posted..What should you do if you are new in bloggingMy Profile

  • Posted by hakim allaki on 1st Apr 2014

    Hello everyone, I think to be a successful blogger: you need strategy and have something to say that will be beneficial to the readers
    hakim allaki recently posted..Top 09 Proven Ways to Drive Targeted TrafficMy Profile

  • Posted by Nikhil on 1st Apr 2014

    Hi Chitraparna,

    All these points you have mentioned in this post is great and I agree with all those points. Starting a blog means you could not become a blogger in overnight you have to work hard to achieve this tag.

  • Posted by Ravi Chahar on 1st Apr 2014

    In my opinion to become a successful blogger people need to do hard work. All we need to devote our time to our blog. Always consider unique content for your blog. Being social is also a great method to reach up to the success in the field of blogging. Every blogger should try to build circle. You have explained such type of point which are helpful for many other blogger. Thanks for your post.
    Ravi Chahar recently posted..Reseller Hosting : What Is Reseller Hosting ?My Profile

  • Posted by Ajay on 1st Apr 2014

    All the points mentioned here are straight.
    I agree with your point that every casual blogger is not a successful one. A blogger who is industry expert, writes influencing content and with offline visibility is a successful one.
    Ajay recently posted..How to root Samsung Galaxy S4 on Android 4.4.2 ?My Profile

  • Posted by metz on 1st Apr 2014

    Patience, credibility, consistency is what popped up in my mind since it was usually the three things that I always read, however yours is different and I agree with your list. I couldn’t agree more. Consider too that successful bloggers have traits.

    This comment was left in kingged.com where this post was already “kingged” and shared for Internet marketers.

  • Posted by Chery Schmidt on 2nd Apr 2014

    Hello Chitraparna, I do agree with all of your 5 Qualities of a Successful Blogger that you shared with us. I have heard of the first 4 before but #5 really got me thinking, I never gave this much thought but it is true the people who attend these events and such usually become top leaders in this industry..

    I also believe that you need to take consistent action to become a Successful blogger, you need to post valuable content, share as well as engage with others everywhere possible.. Thanks for sharing.. Chery :))

    P.S. I did end up on your blog Via Kingged where I also commented and Kingged this post..
    Chery Schmidt recently posted..The Honest Truth About Building An Online Business Of Your DreamsMy Profile

  • Posted by Amit Tripathi on 5th Apr 2014

    Hi Chitraparna, I read you article carefully. You wrote about successful bloggers and their qualities. I found 2 out of 5 points very nice to follow – every blogger must be social exposure. and networking circle. These two things are beneficial for every blogger. Mean while today I also write about professional bloggers and there top 5 qualities to follow. please check it out and give me your professional review on that – http://supportmag.com/1856/blogging-tips-how-to-blog-like-a-professional-blogger/
    Amit Tripathi recently posted..Blogging Tips – Top 5 Ways to Convert Your Interest into Professional BlogMy Profile