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Top 10 Ways to Write an Engaging Blog Post

Posted by on 28th Feb 2014 | 12 comments

Top 10 ways to write an engaging blog post

top 10 ways to write engaging blog postReader engagement is very important. It is a measure of effective writing.

You can’t say your blog is successful if readers don’t like it. Posts that have zero comment, like, or share are worthless. People don’t think they’re relevant, useful, or even remotely entertaining.

That would also mean you’ve wasted all the time and energy writing the post.

So how do you write an engaging blog post?

Here are 10 very easy and useful tips.

 

1. Write like you’re talking to just one person

Readers are most likely to stay focused on something they feel is written specifically for them. It creates exclusivity. It will make them feel special.

Wouldn’t you? If someone you follow on Twitter or Facebook sends you a private message and shares something, wouldn’t it make you go crazy? That’s what happens when you ensure your posts are speaking directly to one person in particular.

How do you do it? Write as if you’re talking to a friend. Use words that you’d normally use in everyday conversations. Don’t try to sound smart and use terms that you can’t immediately define. Be natural. Be simple and brief.

2. Strive for a word count that’s less than 600

I think of blogs as newspapers. That’s because there are so many of them and people now rely on them for news and information about everything.

The thing is many blog readers are very busy and they barely have time to go through posts that run 1000 words. Or they could be subscribed to other blogs and they only have a limited time to check each one.

They are always in a hurry. Most read blogs they way they read newspapers: they check the headlines, read only the lead paragraph, and scan the rest of the article.

Keep your posts as short as possible. Brevity is an important quality of an engaging blog post. Use as few words as possible. You should be able to say what you want right away.

The only time you can go over 600 words is when you’ve got a lot of info to share.

3. Know who you’re writing for

A knowledge on who your market is will be extremely helpful in producing an engaging blog post. That’s because you will know what words, style, and tone to use. You can also use the right references to pop culture. You’ll know which issues appeal to them the most. You will know when they’re most likely to react and respond to your post.

You’ll be able to predict their behavior.

4. Use bullets and lists

Bullets and lists are great because they make information easily digestible. These are very useful when you’ have a lot of things to share. Plus, they make your post easier to go through.

5. Use statistics to scare the hell out of your readers

Statistics are awesome because they add credibility to your post. And these also pushes readers to take action. Imagine seeing this headline:

“98% of Bloggers Will Lose Income Because Of This One Common Mistake”

Of course you need to do research. You don’t want to mislead your readers, do you?

6. Make them realize how much pain they are feeling right now…

Pain is a great motivator. People who are in a difficult situation are easier to convince to buy something. That has worked for many marketers and it’s something you can use to your advantage as a blogger.

Find out what “hurts” your audience and write about that.

7. Don’t sound like everybody else

These days, anyone can claim to be an expert on something. The thing is, what they say is simply rehashed or taken from another blog. It’s alright to write about the same topic but make sure that you sound different. Be a louder and more interesting voice in a crowd full of people.

How do you do that? Research is one. Then hone your style and voice. Write differently. Make sure that you have a different but interesting and logical take on some issues. Provide useful information.

8. Tell your story

One of the simplest and most effective way to get people to listen is to tell your story. It’s innate in human beings to be curious about other people’s stories. That’s basically the reason stories about biblical characters and historical figures exist today. We love to hear about stories.

Do that and you can create an engaging blog post. Just make sure that it’s relevant and your readers can get something out of it.

9. Sleep on it

Your post will look a lot different several hours from now. You’ll be able to spot typos and words and sentences that need tweaking. To refine your work, sleep on it. Or simply take your focus elsewhere.

10. Spend at least one day to come up with the perfect headline

It’s tough to come up with the perfect headline. It takes a lot of skill and practice. That’s why many writers spend so much time to write a good headline. Want to learn tricks on writing effective headlines? Here’s one tool that you can use.

There you go, the top 10 ways to write an engaging blog post.

Try these the next time you blog and see the difference in your audience’s response to your post. Feel free to share more in the comments section below.


Irwin creates awesome content for various businesses online. He blogs about writing and other stuff, like Survivor. He also contributes for a lifestyle magazine. Follow him on Twitter and Google+.

12 comments - Leave a reply
  • Posted by olayinka on 1st Mar 2014

    I really enjoying telling a story and putting down bullets lists for my post..
    olayinka recently posted..Valentine’s Gifts Ideas For Men and WomenMy Profile

    • Posted by Olayinka on 5th Mar 2014

      The great thing about telling your story is that it’s easy to write. You won’t spend hours trying to figure out what to write. And it’s effective in getting people to listen.
      Olayinka recently posted..Ways to Promote Your Blog to Drive TrafficMy Profile

  • Posted by linda on 1st Mar 2014

    Thank you for a consistent article. To my mind is really a good opportunity for the young and promising starts up to enter the business world if they lack funding themselves

  • Posted by Himanshu on 1st Mar 2014

    Thanks bro for such a wonderful post. It’s really good and informative… I will surely your tips on my next blog post…
    Himanshu recently posted..15 Best Free & Premium Responsive FlipBook jQuery WordPress PluginsMy Profile

  • Posted by nikhil ganotra on 2nd Mar 2014

    Hey Irwin,
    OMG !! Amazing as always. Very ultimate article to write engaging blog post. Writing an attractive blog post works as icing on the cake. I am going to implement all the tips in my next blog post. Thanks for sharing these effective article

    Eagerly waiting for your next post. Have a great weekend :)
    nikhil ganotra recently posted..An Ultimate Guide To Make Money With Freelance WritingMy Profile

  • Posted by Jessica Parker on 2nd Mar 2014

    Great Read .. I have always found your blog interesting and now i know what tips you followed to bring it so.. Thank you for sharing it with us :)

  • Posted by Mathew on 3rd Mar 2014

    Perfect tips!
    I actually never thought some of these will affect to better post quality. Like the 6th spot, a little naughty but really true xD
    If you ask me it’s 90% what you mentioned in the 7th point. What makey HQ post is it’s originality and to be unique and different :)

    Great post, very educated!

    Best regards,
    Mathew

  • Posted by Dane Le on 3rd Mar 2014

    Thanks bro… good post. I love this article…
    I’m sure I learn more from you
    Dane Le recently posted..Best tablet PCs to buy in 2014My Profile

  • Posted by metz on 4th Mar 2014

    Creating engagement stories are the first thing that popped in my mind.

    Anyway, in my point of view, your headline and opening paragraph are your hook so pull them in with an engaging hook. Paint a setting and introduce characters we will care about. End with a climax and resolution that shows the choice your character made.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking and networking site, and I “kingged” it and left this comment.

    • Posted by Irwin on 5th Mar 2014

      You’re absolutely right. Headlines are the hook, so make sure that you do a great job in capturing the readers’ interest with that. Otherwise, all the hard work you did in writing the entire post will go down the drain.
      Irwin recently posted..Ways to Promote Your Blog to Drive TrafficMy Profile

  • Posted by Kostas on 5th Mar 2014

    Hi Irwin,
    This is a really useful guide and I think gust bloggers in particular can learn a great deal from it. Especially tip #3 ‘know who you are writing for’ – I find that before I even think of pitching a blog post idea I need to spend some time getting to now the blogger so that I know what they are looking for.
    Kostas recently posted..Connect with Bloggers Before Pitching Your Guest PostsMy Profile