Posting and guest blogging on other websites or blogs is without a doubt one of the most effective ways to build a bigger following on your websites and social media accounts, while also gaining credibility and serious networking opportunities.
However, with the recent influx of bloggers and webmasters trying to get their posts live, the barrier to entry on various leading sites is higher than ever. Everyday thousands of guest bloggers are trying to get their guest posts on the leading websites but they fail miserably due to a number of simple reasons.
If you have been struggling to get responses, here are the top reasons why your guest posts have so far failed.
1. Not focusing on what the blogger needs
One of the main reasons your guest posts failed is probably because you never take time to understand the blogger needs. Ask yourself: does the blog you want to write for really need your post? Does your post add value for their readers? To convince the owner to publish your content in their blog, you need to focus on what the blogger needs. Don’t just spam the owner email with irrelevant topic ideas and articles which are not only boring but also are not unique.
Remember a blog is the most valuable asset which the owner will do everything to protect its integrity, including ignoring crappy guest posts. To increase your odds of getting accepted, you must write an article which will be both perfect and unique for that particular blog. For creating such an article it’s imperative to choose an interesting topic.
2. Not personalizing your guest post pitch
Guest post pitching is the biggest section where guest bloggers and ghost writers fail. Most prospective guest bloggers often send poorly written and unformatted emails that lack pitching sense. Many of these emails usually end up in the owner’s trash folder. To get your guest post accepted, you need to come across as a friendly and helpful person who understands the needs of readers. Don’t write a cold, business-like pitch, but personalize the email to connect with the blog owner. You must also demonstrate that you can actually write.
Make sure you address the owner by name (you can check his/her name at the author bio section), and inform him/her about your article’s subject matter and how it would be beneficial to readers. Also, make an effort to show the owner you’re a regular reader of their blog and you constantly follow up on their posts. By demonstrating real interest in a blog and the topics thereof, there’s a good chance the owner will accept your guest post. Read previous posts, and find out if there are any unsolved queries of which you can provide answers. This is one of the easiest ways to come up with an interesting title. Don’t forget to mention some of your previous successful posts, and provide links to them.
3. Not having knowledge of the blog you want to write for
No blog owner will consider an article written by someone who doesn’t understand their blog. To increase your chances of having your post placed on an elite blog, you need to get inside knowledge of the blog and the blog owner. Study the author bio section and his/her blog articles, as well as his social media accounts. What is the owner interested in? What topics might be of interest to him/her? What is he currently passionate about? What is their writing style? What kind of readers does the blog have? Try becoming part of the blog’s community by writing interesting comments and contributing to various discussions before pitching to the owner. Bloggers love guests who appreciate the culture of their blog and actually read and enjoy it.
4. Poor grammar and spelling
Sending an email full of grammatical errors can only mean one thing: you cannot write. Remember you’re trying to convince an experienced blogger to publish your article on their reputable blog. If your initial email contains grammatical and spelling mistakes, don’t expect them to read your content, let alone giving you a positive response. So solicit for guest blogging opportunities like an expert writer that you ought to be. Check your email carefully before submitting it and ensure any mistakes are rectified.
5. Not following up on your pitch
Many guest posts fail simply because writers don’t follow up on their pitch. When you submit your initial email, don’t leave it at that. Try making sure you follow up on your pitch attempt at least three times. Bloggers and webmasters are busy people, and there’s a high probability that you caught the owner at the wrong time. Wait for approximately one week and chase up your initial enquiry.
6. Being extremely timid
Failure to demonstrate confidence, or not showing excellent grasp of the topics, often leads to failure of guest posts. Demonstrating confidence (while guest posting) reinforces the idea that you’re an expert in the field. On the other hand, being timid and hesitant shows you’re not well-versed with the topic or you even didn’t write the post you’re proposing. So ensure you show confidence in your pitch.
7. Being over confident or arrogant
As you try to sound confident, it’s quite possible to appear arrogant, which will definitely see your pitch email getting ignored. Taking up a superior stance in pitch emails usually turns bloggers against guests. To avoid this, you should take time to review the tone as well as the stance you’re taking up in your email. Don’t praise your post and assume that everyone will enjoy it. Just make sure your tone is confident, straightforward and respectful. Also, consider any changes that the owner might want you to make.
8. Too Much Flattery
Shameless flattery will make your guest post fail, just like arrogance. To increase your chances of getting published, you should avoid toadying and taking up a submissive stance on your pitch email. Even if you’re emailing a celebrity blogger, you should interact with the owner as an equal human being. You don’t have to feel inferior just because you don’t have experience. Everyone, including elite bloggers, starts small with no experience. If you have to complement the blogger, be honest and don’t compromise your integrity. Don’t say you love his posts, just to please. Focus on creating a connection instead.
9. Offering your guest post in Word or just in the body of your email
This is one of the simple reasons why bloggers ignore guests, as they don’t have the time to format the word document or email into html. So writing your post in html will certainly increase the odds of success for your guest post. Just write and format your guest post on your blog and then copy its html version and save it as a .txt file.
10. Demonstrating a complete lack of commitment to your guest post.
Even if your guest post gets published, you could still fail if you don’t take advantage of the new traffic that your post provides. Failure to reply to comments and promoting your post on social media could see your post fail. So respond to all comments and promote your post through all of your social media accounts. And lastly, never give up.