One of the best ways of monetizing your blog is by developing exclusive premium content for your visitors and email subscribers, and selling it for a nominal price.
In most cases, this premium content is in the form of an eBook that your users can purchase either from your own website or from any of the major eBook selling platforms.
Freelancers, creative professionals, industry experts and bloggers are increasingly using this technique to attain multiple benefits from their content (including a steady income stream).
There are 5 major benefits of selling eBooks on your website, which should make you seriously consider writing an eBook yourself.
1) eBooks Establish You as a Niche Expert
As a blogger, one of your greatest challenges is to gain the trust of your readers and establish your credibility in their eyes. Without a credible image, your content and blog posts would make very little impact on your readers.
Writing a comprehensive eBook, on the most complex topics of your niche, is one of the best ways to establish yourself as a niche expert.
No matter how valuable your free content is, people will not take you seriously unless you develop premium content.
The moment you put your eBook on sale, people will start noticing you as someone who has command over his niche and knows what he’s talking about.
Your image would skyrocket in front of your audience and your content will start getting much more respect and attention. As a result, you are likely to notice an increase in the engagement levels of your blog, including a greater number of comments and social shares on every post.
2) eBooks Are Cheap and Easy to Read
With the smartphone and tablet revolution in full swing, more people now prefer the convenience of reading eBooks on their mobile devices instead of carrying hard copies.
Not only are people reading much more content online these days, they are also prepared to spend money if there is something valuable on offer.
As a result, self-publishing is also growing. Producing an eBook is much easier now since you can quickly convert a Word document into a PDF, or cheaply get it converted into a Kindle or Epub format.
3) eBooks Generate Regular Passive Income
In most cases, writing and compiling an eBook requires substantial time and effort. However, this initial investment can give you long term rewards in the form of a steady passive income.
Once you complete your eBook and start promoting it for sale, you can cover your investment very quickly. In fact, if your marketing strategy is effective enough, your eBook can become a major source of revenue for you every month.
As your blog traffic grows, your eBook will gain more visibility and your chances of making sales will increase.
And if you continue to provide value through your blog content, your loyal readers will become your biggest marketers online.
4) eBooks Help You Build Your Email List
Email subscriber list is one of the biggest assets of any online business as it is an effective way to regularly engage your readers.
eBooks are subscriber magnets. Nothing helps you get subscribers as easily as an eBook. Even if your eBook has a price tag on it, you can use it to get subscribers by offering the first few pages of your eBook for free.
This strategy works really well as it not only gets you email subscribers, but also generates interest in your visitors to know more about your premium eBook.
5) eBooks Can Bring More Business Opportunities for You
Perhaps the biggest benefit of writing and selling an eBook is the number of business opportunities that it can potentially open up for you.
A well-researched and attractively designed eBook shows that you can develop in-depth content on a consistent basis. This is what many small businesses and entrepreneurs are also looking for.
Even a partially successful eBook can help you land bigger eBook writing offers from other blogs. You can also attract joint authorship offers from bloggers who are looking to create their own eBooks.
And this is just the tip of the iceberg.
There are literally countless other ways you can capitalize on the success of your eBook and achieve greater business success.
Selling an eBook – What Are Your Options?
There are a number of ways through which you can market and sell your eBook. Many bloggers publish eBooks for Amazon Kindle because it has thousands of buyers actively looking for eBooks all the time.
However, one major drawback of selling eBooks on Amazon is that you do not know who purchases your eBook. Which means you cannot promote additional services or eBooks to them later. Amazon also takes a significant share of your revenue, which reduces your overall earnings.
The alternative approach is to utilize the strength of your website visitors, your email list and your followers on famous social media websites like Facebook, Google+, LinkedIn etc.
Selling digital downloads like eBooks from a blog or site for non technical owners used to be a real challenge. It required the expense and hassle of hiring a web developer or spending hours trying to integrate ecommerce tools with PayPal accounts.
Fortunately, you can now sell digital downloads from any blog or website using simple plugins and third party services. There are new innovative platforms like Gumroad or Selz that have been designed to make life simple for solopreneurs.
They can be integrated seamlessly into your blog and social media websites in minutes and with no programming. The best part of such services, apart from making it simple for a visitor to purchase an eBook, is that they do all the hard work for you. From handling the credit card payments and hosting of the eBook, to automating the delivery when some purchases your eBook, everything is handled by these platforms.
Another option to increase your eBook sales is to go for an affiliate model and offer other influential bloggers to promote your eBook for a share in the final sales amount.
Whichever selling mode you choose, make sure you give your eBook maximum exposure and make purchasing extremely easy for your buyers.