Meet Lindsay Ostrom of PinchOfYum.com

Food blogging is one of the most popular niches on the internet, however it isn’t one of the easiest to master or even make money in. However Lindsay Ostrom has found mega success with her blog over at PinchofYum, which not only focuses on her food blogging passion, but also how to make money with blogging as well. Some of her monthly numbers might even blow you away! Her monthly earnings reports are now passing over $10,000 every month! Be sure to read the “Meet the Bloggers” interview below to find out how she does it!
Lindsay Pinch of Yum

1.) Please tell us about yourself and how you got into blogging?

My name is Lindsay and I run Pinch of Yum, which was totally by accident! One day I jokingly suggested that I should start a blog as a way to share recipes with friends and family. Even though I was joking, my husband Bjork took me seriously, and a few days later Pinch of Yum was alive and kickin.

2.) What is the focus of your blog and why did you choose that niche?

The focus is realistic, practical, mostly healthy and really delicious food. The secondary focus sort of became the Philippines because Bjork and I moved there to live and work last year. Even though I didn’t choose a specific niche within food, I’ve started to post more healthy recipes because I find that my readers really respond well to that.

3.) How are you currently monetizing your blog traffic?

We monetize mainly in four ways:

  • product sales
  • advertising
  • affiliate marketing
  • sponsored content

Pinch of Yum Blog

4.) What do you know now that you wish you knew when you first started blogging?

I wish I would have taken myself more seriously and realized that this could really be “a thing” someday. But then again, I had a great time back in the early days when I was just doing it for fun, so I’m not really sure I would trade that in. 🙂 In general, I’d tell myself to start things sooner. Start advertising sooner. Release a book sooner. Get on WordPress sooner.

5.) What are three blogs that you visit almost daily?

I love How Sweet Eats, Stone Soup, and Sprouted Kitchen.

6.) Can you give us three recommended tools/services that you use with your blogging?

  1. VaultPress for peace of mind
  2. Photoshop for photo editing
  3. Lynda.com for learning new programs

7.) What advice would you have for someone who is just starting with their first blog?

Do it because you love it, and plan to do it for free. At least for a while. I always feel bad when I see people wanting so badly to monetize their blogs or get thousands of followers within the first few months. That’s REALLY hard to do. Choose something you enjoy blogging about and then blog like crazy for free simply because you love it. Educate yourself, make intentional decisions, enlist the help of others. The rest will follow naturally.

8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Build a team. You can’t do it all yourself! We’ve recently started outsourcing some of the admin work to people who do a great job with the day-to-day stuff, like social media and behind the scenes site maintenance. This frees up more for us to be creating, which means more content, which is a good thing. 🙂

9.) If you only had $100 to start a new blog, how would you use it?

If I had nothing else? I’d buy a domain name, hosting for a self-hosted WordPress site, and a cheap camera.

10.) How can readers of the blog get in touch with you?

http://pinchofyum.com
http://foodbloggerpro.com
facebook.com/pinchofyum
twitter.com/pinchofyum
instagram.com/pinchofyum
pinterest.com/pinchofyum

Thanks again Lindsay for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.

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3 Comments

  1. Warren December 29, 2013
  2. Sunday December 30, 2013
  3. Warren December 30, 2013