An experiential traveler at heart, today’s featured “Meet the Blogger” Matt Long shares his adventures with thousands of readers every day through his travel blog, LandLopers.com. As someone who has a bad case of the travel bug, Matt travels the world in order to share tips on where to go, what to see and how to experience the best the world has to offer. Matt is a Washington, DC based travel blogger and has been featured on many other web sites and publications including BBC Travel, CNN GO, Huffington Post, AFAR Magazine and National Geographic Intelligent Travel. His work is also syndicated on Alltop and the Flipboard and Pulse apps… and now he can add BloggingTips.com to the list!
1.) Please tell us about yourself and how you got into blogging?
I started my web site as something to do. I wasn’t entirely happy in my job (I was a lobbyist for 12 years) and I needed a creative outlet of some sort. I was very lucky and for whatever reason my blog caught on. I soon developed a loyal readership and last year I quit my job and became a full-time, professional travel blogger.
2.) What is the focus of your blog and why did you choose that niche?
I’m a travel blogger, specifically I cover what I call luxury adventure travel. This doesn’t just mean nice hotels and business class seats; it means the type of adventure as well. I love to experience uncommon and amazing adventures, as well as countries that may not be as popular as other destinations. For me travel has always been a passion and my niche is just the way I prefer to travel.
3.) How are you currently monetizing your blog traffic?
The way I make a living, like most professional bloggers, is complicated. None of us have the same path. Part of what I do is advise destinations and companies how to work with bloggers and put together engaging and successful social media campaigns. I’m also the editor for a corporate blog and I do a considerable amount of work as an influencer.
4.) What do you know now that you wish you knew when you first started blogging?
Be everywhere all the time. Always look for additional ways to get the brand in front of new audiences.
5.) What are three blogs that you visit almost daily?
Not surprisingly, they’re all travel:
The Planet D
6.) Can you give us three recommended tools/services that you use with your blogging?
Sure, well Hootsuite is my go-to Twitter management tool. I use Tweetreach.com to quantify campaigns and hashtags. And Bufferapp.com is fantastic for overall social media management.
7.) What advice would you have for someone who is just starting with their first blog?
It has to be your passion. Successful bloggers don’t start for the perks and money, because those can be few and far between. This has to be something that is all consuming, a topic you love as much as you do loved ones or you won’t be successful. Blogging is easy, anyone can do it, blogging long-term though is hard and takes a lot of dedication.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
While it’s good to follow best practices, ultimately blogging rewards innovators. Don’t be afraid to stand out and do something different.
9.) If you only had $100 to start a new blog, how would you use it?
Design, if that could buy anything. How a blog looks and feels is so very important to the overall user experience. That or a few bottles of wine to keep me going.
10.) How can readers of the blog get in touch with you?
My website is: LandLopers.com
Twitter – Twitter.com/LandLopers
Facebook – Facebook.com/LandLopers
Pinterest – Pinterestcom/LandLopers
Instagram – Instagram.com/LandLopers
Basically anywhere you go I’m LandLopers.
Thanks again Matthew for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.