The internet is flooded with articles relating to the Google’s Hummingbird update and this blog would perhaps help you in understanding and hopefully educating you as to how the Hummingbird would be affecting bloggers particularly.
The Google’s Update
The Google’s Hummingbird update was launched on August 30, 2013 and this brand new algorithm from Google aims at making blogging more transparent and perfect. So basically all websites are sorted in a particular order and the company does it through an algorithm, from now on it shall be the Hummingbird algorithm. Google claims that this algorithm would return the best search queries and answers to all the searches. In some ways, you might think of it to be analogous to some spell. It has a combination of various elements which would be needed to be concocted in order to produce the results desired.
Again another algorithm!
Many people have been afraid of this and as you might already know, Google designs these new algorithms such as Hummingbird, Penguin and Panda so as to improve the quality that the search results return. Although Penguin and Panda might lead to the numerous changes for various bloggers and website owners, Google claims this Hummingbird to be possibly the best algorithm and their biggest since the early 2000s. One among the best analogies that Hummingbird has to have is to come across the comparison of the engine of a car. While the car engine might work just fine, it did not offer the output and the efficiency that some new engine out-of-the box could provide. If one believes that the old algorithm as the engine which is old being talked about and the new engine is the Hummingbird algorithm, one would get an insight into what this new algorithm is that we are talking about.
As a user, if you wonder what happened with the much talked Panda and Penguin algorithms, then you might be pleased to know that these are being use still as a part of the Hummingbird algorithm. Basically the Hummingbird would be making use of the parts of old algorithms that worked completely fine and replaced certain parts which Google thought as were imperfect and were built atop the earlier versions. So the parts from Panda and Penguin would be used in parts for the Hummingbird algorithm. Google aims that this new one would be capable of serving the ever growing demands of searching and cater to their daily queries. Naturally the number of queries that Google has to handle has grown a lot with time and has probably increased times over, with every passing year as compared to the scenario a decade ago.
Date of Launch
The company pretty well carries out this act of being a little sneaky and appeared to get away with the launch in August with one being wiser that it was until October.
Purpose of the Hummingbird algorithm
Google designed this algorithm for dealing with the various long-tail queries for searches and have become more widely used with time. These have become more and more usable with time and various other developments such as voice-activated technology have been more influential with the need for the search engine to be able to handle the queries that are more conversation-like. Whilst this early stages in handling the long tail search queries and other ones that are a lot more conversational type search queries. The aim that the Hummingbird should be able to do is return the search results of high quality which would have a relevance to the geographical location of the user too.
Benefits of the Hummingbird
The greatest benefit of the Hummingbird algorithm lies on its ability to handle the more conversational oriented queries. The rise in the usage of mobile internet over the last few years has majorly influenced greater number of people to do their searches conversationally instead of typing the phrases in the search box. Hummingbird has been specifically designed so as to focus on the meaning that these spoken words actually mean and matching the various pages to their meanings instead of simply matching these words by themselves. By considering these words in a particular search query instead of the single keywords, they should be able to produce a more accurate as well relevant result to these searches.
Changes with regard to SEO
This new algorithm would usually send content creators and website owners into state of panicking, have not been indulged in any report that would suggest that what is being done, could dramatically changed. Google’s guidelines for the creation of high quality, unique content have since remained similar. The social signals also turn out to be extremely relevant and important actually. So keeping this in mind while creating content for the blogs, would result in producing blogs that are both engaging and interesting as well. Such articles would captivate the attention of the readers and as well influence them in sharing the blogs with their peers through various social media.
Things for the bloggers to remember
With respect to the new algorithm as well as the improvements in the conversational search querying, bloggers must be aiming at tailoring the content for meeting the basic intentions and needs of the readers. In order for the writer to produce a unique content which addresses the needs of the users particularly, one needs to have a clear idea regarding the people whom they are targeting with the content and the set of things that they tend to require from the writer or blogger. If the content stands to have better chances of showing up among the search results that one needs to present oneself to showcase as an expert in the field. While the Google signals to have a role to play in this, they only help in creating content with depth on particular subjects that can also influence the authority as being a blogger.
Though many bloggers as well as content creators fear these new algorithms, they should equally embrace these newer techniques and methods since they only help in filtering the spam out of these terabytes of data across the entire web and help the users in accessing that is appropriate to the person’s search. So if the writer can actually write the content keeping in mind the right set of audience he wants to target and this content to be found out during their searches, with Hummingbird it shall be possible and will be easier than ever to be found out. Hence this new algorithm only ensures in receiving the quality answers to the various search queries. As bloggers, people should be looking more into adapting with the new technique since it shall aid them in finding out their blogs even when there is a conversational search and people with mobile phones are relying more on the speak button than the search button since typing is cumbersome on phones of any size.
Hence the keyword strategies should be conversational oriented too, focusing on the Hummingbird product more as an authoritative and relevant content shall help in keeping up with the requirements of not just Hummingbird, but the readers as well. Thus, adapting is the best change that can be made.