When you first get introduced to the world of social media it can be quite overwhelming. Knowing that you are now 1 of the BILLION users on Facebook or mixed in with another other several hundred million users on Twitter, Pinterest and LinkedIn can also be quite a lot to take in.
It’s not so much that social media is so big and complex, it’s that it comes with a lot of responsibility and knowledge when you are representing yourself or a company and the brand you want to portray.
In this post we are going to cover some of the most basic aspects of what makes social media branding work and how billions of people are logging into their accounts and who they are interacting with. Special thanks to SuretyBonds for the creation of their infographic and compiling a lot of this valuable data into graphic form for all of us to better understand.
Creating your personal and company accounts on the major social networks is just the first step to getting started. Knowing what you are going to be writing about, how you are going to represent your brand and who you are going to target is just the beginning of your adventures. Here are some important key stats and data points that will help you on your journey.
When you break down the consumption of social media users by age, it will look like the following:
Obviously social media is much bigger among the younger crowd, but these numbers are increasing across the board on a daily basis.
While the term “social media networks” seems to make all networks seem the same, they are all very much different. Even though Facebook seems to the be the social network of choice, there are still many others out there and they all act in different ways. Google+ is more targeted towards the tech crowd. LinkedIn is business focused. Twitter and Facebook and are for pretty much everyone, but they still work in very different ways on how data and updates are shared.
The way users of these social networks actually spend their time and what they do while on these sites also varies heavily. In a recent article from Mashable, this topic was discussed.
The average visitor to the social network spent 6 minutes 47 seconds on Google+’s site in March vs. 6 hours, 44 minutes on Facebook.com according to figures Nielsen supplied to Mashable. However, that number is down for Facebook. In March 2012, the average was 7 hours, 9 minutes per person. For Google, the figures are a substantial jump over the 3.3 minutes visitors spent on average on the site in February 2012, according to comScore.
Here’s a few more useful points of data on social network usage.
One of the biggest secrets to branding success through social networks is knowing when to post and when not to. Just like how the major social networks are different in who they cater to, they also have a wide range window of when users are most active. We have a broken down list for you in the graphic below.
After reading through our comprehensive list of social networks and how their networks cater to different audiences you probably have your head spinning right now. The good thing is that social media and new and progressing to uncharted territory every day and you are not alone. The important thing to remember (no matter what social network you prefer to use) is to always cater to your audience and provide value. Social network (when used for branding especially) is not a toy and should be treated the same way you would talk with your customers, clients and fans if you were talking with them in real life.
Now get out there and make the most of the social media and the ONE BILLION+ users that are currently waiting to hear your message and grow your brand!