Approx. 96% of visitors that come to your website are not ready to buy no matter how great your services/products are. Sad truth, right?
When it comes to online businesses the key factor to make it a success is this: treat your customers as people.
Know your why factor. Without knowing who your target audiences are you are not going anywhere.
What’s the best way to retain your website visitors?
Create epic content. We all know that!
So instead of talking the ways to retain your website visitors we’ll discuss about the worst ways to encourage your visitors to immediately leave your website. Ready?
Let’s jump in.
#1. Make your site loading time slower
“Every second counts.”
Did you know that upwards 40% people leave a website if it takes more than 3 seconds to load?
Hands down, website speed is the key to online success. If your website loads insanely fast (less than 3 seconds), you’re definitely ahead of your competition. If not, look for the ways to boost your loading times.
How to speed up your WordPress sites?
Use a Content Delivery Network (CDN).
Though there are many ways to make your site loading time faster but the surefire way to speed up your WordPress sites is this: use the best CDN providers like MaxCDN.
MaxCDN is one of the most affordable and fastest CDN services on the market and is used by many professional bloggers.
Why use a CDN (Content Delivery Network)?
Free resources to check your website loading time.
#2. Use a messy website design
“First impression is the
Always remember the 5 seconds rule.
If someone lands on your website for the first time, what do you want them to do?
They should easily figure out what your site is all about within the first 5 seconds of their visit. If not, they are gone FOREVER. They’ll never return.
Take 5 seconds test to understand people’s first impressions of your website design.
If your website is cluttered, your visitors immediately click on the X button – take it for granted.
So make sure you’re using an appealing website design either by hiring a skilled web designer or using premium themes like Genesis, Thesis etc.
#3. Never listen to your “potential customer”
“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” – Simon Sinek
Let me ask you a simple question – who is your key reader/customer?
If you don’t know who is your website for, you can never build a profitable online business. Sad truth!
Figure out your key reader, analyze their problems and frustrations and start creating solutions for them (via blog posts, videos or podcasts). It is the surefire way to become a success in your industry.
#4. Use long blocks of text
What do most online people do? They SKIM!
People are busy (read it lazy).
They don’t have time to read each and every word on your sites. If you can’t convey what you’re producing within seconds – they don’t spend time in analyzing what your site is all about.
Same applies to your blog posts too.
They don’t want to read long blocks of boring text. Don’t use long blocks of text – break it into small chunks. If you do, they will immediately leave your website.
A good paragraph doesn’t contain more than 4 to 5 lines. As a rule of thumb, use 3 to 4 lines in your paragraphs to make it easy to skim through your blog posts.
#5. Always write crappy headlines
“When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
Have your ever skimmed through Apple’s advertising headlines?
Their copywriters are damn good at writing captivating copy especially the headlines.
Observe any apple’s new product launch, their headlines all have one thing in common – “Short. Captivating. Message.”
Few Apple advertising headline samples:
iPad Air – The power of lightness.
iPhone 5S – Forward thinking.
MacBook Pro – More power behind every pixel.
How to create award winning headlines then?
- Steal from others (you can always tweak them to your choice!)
- Write how to posts and/or add numbers in your headlines.
- Use headline hacks (written by Jon Morrow)
The conclusion is simple. The longer your visitors stay on your site, the higher probability you have to make them buy your products or hire your services.
P.S: Avoid the above ways to retain visitors at your site longer. Do you have any more tips that will kill readership and conversion rates? Please do share them below, I’d love to hear from you!