How to Spin One Topic into Six Blog Posts

Consistently coming up with new ideas for blog posts can get old fast. But that doesn’t have to be the case if you know how to use connection hooks to spin one idea into six different blog posts. Here’s how.

Pick out a topic, which could be a keyword or an idea or a phrase. Then tie it into one of the following hooks to help steer you in a new direction.

Here are three blog genres and topic ideas to show how you can use connection hooks to spin one idea into it six unique blog posts.

  • Gardening Blog with Topic Idea: Fall/Autumn
  • Travel Blog with Topic Idea: Traveling with Kids
  • Budget Finance Blog with Topic Idea: Cell Phones

1. Teach Readers about It – Educational Hook

Look at your topic idea and figure out how you can frame it so that you can teach your audience something about it.

Give a tutorial or how to. Research the history of a topic and give the full details. Whatever you do, make sure that it isn’t a basic, top-level look at something. Make sure it is thorough and detailed enough to engage your audience.

  • Gardening Blog: How to Close Up Your Garden at Season’s End
  • Travel Blog: How to Pack for a Beach Vacation with Toddlers
  • Budget Finance Blog: A Step by Step Guide on How to Read the Fine Print of Your Phone Bill

2. Tell Readers How It Relates to the News – Topical Hook

Find a way to tie your topic to a trending topic in the news in order to peak the attention of your audience.

Audiences love this because when a trending topic is fresh in their mind, they like to see how it relates to something else they care about.

  • Gardening Blog: Do Professional Football Fields Have Gardeners?
  • Travel Blog: 12 Ways to Use the iPhone iOS7 to Educate Your Kids On Vacation
  • Budget Finance Blog: Does the iOS7 Mean It’s Time to Upgrade Your iPhone?

3. Tell Readers How It Relates to Something Totally Different – Fresh Spin Hook

We already know that topics get old fast, so find a way to revive your topic by connecting it to a concept that is completely unrelated.

Mash-up your topic with something that is novel or related to pop culture or nostalgic, and most audience will tune it just to see how you made your message work. You get added interest if you tie your topic to an unrelated topic that you know your audience also enjoys.

  • Gardening Blog: Garlic and 6 Other Things to Grow In Your Garden to Keep Our Ghouls
  • Travel Blog: 7 Ninja Skills That Will Help You Survive a Long Car Ride With Kids
  • Budget Finance Blog: 5 Small and Cheap Cell Phones Zack Morris Wish He Had

4. Tell Readers How It Relates DIRECTLY to Them – Self Interest Hook

Readers love to find content that leaves them saying, “that is SO me.” Think about the times that you share something on social networks. It is usually when you find something that you can deeply identify with.

So give your reader the same feeling. Connect your topic to something that they can relate to in order to interest them in your story.

  • Gardening Blog: What Your Favorite Fall Flower Says About You
  • Travel Blog: Which Fictional Family Vacation Looks the Most Like Yours?
  • Budget Finance Blog: What Type of Cell Phone User Are You? (And How It Affects Your Phone Bill)

5. Tell Readers a Story – Storytelling Hook

Storytelling is at the root of good content so take your topic and find a way to share it through a story. Share a situation that you or someone you know experienced. Or provide a case study that relates to your topic.

Whatever you do, just make sure that the story has more than a beginning, middle, and end. In blog writing, everything must have a message. So don’t share a story just for the sake of telling. Only share a story if it has messages, key takeaways, and tips that will give the reader something tangible to walk away with.

  • Gardening Blog: The First Time I Grew a Great Pumpkin
  • Travel Blog: The First Time I Flew with an Infant
  • Budget Finance Blog: How I Cut My Cell Phone Bill By 20% (and You Can Too)

6. Tell Readers Where They Can Learn More – Curation Hook

If you have already covered your topic in a variety of ways, it is likely that other publications have done the same. So let them do some of the heavy lifting for you.

Rather than create an entire new post, curate a post by collecting resources that other sites have posted and compile it into one list where readers can find everything they want in one simple location.

  • Gardening Blog: 21 of the Biggest Fall Gourds Ever Grown
  • Travel Blog: 16 Places Every Kid Must See Before 16
  • Budget Finance Blog: 10 of the Best (and Worst) Cell Phone Providers

So stop stressing when trying to come up with new blog post ideas. Settle on one topic and spin it into six posts and get the most out of your work.

Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.


  1. anastris October 11, 2013
    • Raubi Perilli October 14, 2013
  2. Ryan Biddulph October 11, 2013
    • Raubi Perilli October 14, 2013
  3. Joe Hart October 12, 2013
  4. Jr R Nahan October 12, 2013
  5. Ajit Tiwari October 12, 2013
  6. Joanne October 12, 2013
    • Raubi Perilli October 14, 2013
  7. Martin Messier October 12, 2013
    • Raubi Perilli October 18, 2013
  8. Arun Kallarackal October 13, 2013
  9. codeD incantation October 16, 2013
  10. Alicia October 16, 2013
    • Raubi Perilli October 18, 2013
  11. Sebastian October 27, 2013