Consistently coming up with new ideas for blog posts can get old fast. But that doesn’t have to be the case if you know how to use connection hooks to spin one idea into six different blog posts. Here’s how.
Pick out a topic, which could be a keyword or an idea or a phrase. Then tie it into one of the following hooks to help steer you in a new direction.
Here are three blog genres and topic ideas to show how you can use connection hooks to spin one idea into it six unique blog posts.
Look at your topic idea and figure out how you can frame it so that you can teach your audience something about it.
Give a tutorial or how to. Research the history of a topic and give the full details. Whatever you do, make sure that it isn’t a basic, top-level look at something. Make sure it is thorough and detailed enough to engage your audience.
Find a way to tie your topic to a trending topic in the news in order to peak the attention of your audience.
Audiences love this because when a trending topic is fresh in their mind, they like to see how it relates to something else they care about.
We already know that topics get old fast, so find a way to revive your topic by connecting it to a concept that is completely unrelated.
Mash-up your topic with something that is novel or related to pop culture or nostalgic, and most audience will tune it just to see how you made your message work. You get added interest if you tie your topic to an unrelated topic that you know your audience also enjoys.
Readers love to find content that leaves them saying, “that is SO me.” Think about the times that you share something on social networks. It is usually when you find something that you can deeply identify with.
So give your reader the same feeling. Connect your topic to something that they can relate to in order to interest them in your story.
Storytelling is at the root of good content so take your topic and find a way to share it through a story. Share a situation that you or someone you know experienced. Or provide a case study that relates to your topic.
Whatever you do, just make sure that the story has more than a beginning, middle, and end. In blog writing, everything must have a message. So don’t share a story just for the sake of telling. Only share a story if it has messages, key takeaways, and tips that will give the reader something tangible to walk away with.
If you have already covered your topic in a variety of ways, it is likely that other publications have done the same. So let them do some of the heavy lifting for you.
Rather than create an entire new post, curate a post by collecting resources that other sites have posted and compile it into one list where readers can find everything they want in one simple location.
So stop stressing when trying to come up with new blog post ideas. Settle on one topic and spin it into six posts and get the most out of your work.
Raubi Marie Perilli loves helping freelancers, small businesses, and entrepreneurs build platforms around their passions. She is the founder of Simply Stated Media and regularly writes about community building, writing, and marketing. Learn more by following her on Twitter or get free help on building or supporting your platform by joining the Simply Stated Workshop.