Top 5 Ways to Do Keyword Research

By Naven Pillai | Search Engine Optimisation

Sep 29

Providing quality and unique content for your website has to be coupled with the right keywords. Using the right keywords targetsTop 5 Ways to Do Keyword Research the right viewers. With keyword research, you can achieve maximum exposure on various search engines. This is primarily one of the reasons why keyword research is a must for SEO. To optimize your SEO efforts, you have to effectively use keyword research to your advantage. How do you go about that?


Identify the Search Term Length

The length of any search term can is one aspect that you have to consider in doing keyword research. Knowing the relevant number of words to be used affects traffic quality. For instance if you are using one or two keywords, these short search terms get more traffic but with lower quality unlike three or more keywords. Long search terms usually get lesser traffic but they can have higher quality. In fact, 70% of online searches can be attributed to long search terms. The rationale behind this is the fact that users know what exactly they are looking for. To achieve quality traffic, you need to work on long tail keyword research instead of having general keywords.


Actual Content of the Search Term

Now that you have some idea when it comes to the length of the terms, you now have to focus on the actual contentof the search term. In using certain words like cheap, deliver, prices, compare, review, best, etc., you get to improve traffic quality. When doing keyword research, always be in the position of your target audience.


Keyword Research Test

The next thing that you have to do is to test the keywords based on keyword metrics. Keep in mind that there are several scoring systems. But one important thing that you should keep in mind is that you have to run keyword tests based on the following criteria:  keyword ranks, rank position where there is opportunity for traffic growth, anchor links matches, etc.


Use of Keyword Research Tools

To make things easier, you can actually use a keyword tool to help you pertinent details when it comes to the specific keywords that are used in online searches. For instance, if you are going to use Google’s keyword tool, you get to see the average search volume per month. These data would include both local and global searches. By using keyword tools, you get to target the right keywords based on actual behavior and actual keywords used. Some of the best keyword tools include Keyword spy, SpyFu and a whole lot more.


The Importance of Analytics

Part of your keyword research is to assess and evaluate what specific keywords are working and what are not. The best way for you do that is through the use of Analytics  All content management system tools have their own modules/plugins that can enable you to view the data and other figures pertaining to your website’s ranking and performance. With the use of analytic  you can easily see if all of the keywords actually work.


About the Author

Hey everyone! My name is Naven Pillai. I help online marketers and business owners with online marketing efforts. Follow my blog at

Caleb September 29, 2013

This is one of the most boring IM tasks yet still something we cannot overlook because all of search stems from a user entering in KEYWORDS.

Ankur Upadhyay September 29, 2013

Long tail keywords are very important for every blog. It accounts for more than 70% of total search queries. Market Samurai is a great tool for finding keywords while Keyword planner does the job too.

Thanks for sharing this information John.

    Hafeez Khan September 30, 2013

    Yes Ankur You are right. long tail keywords are very very important for every blog. This will help in SERP if someone used proper keyword in his/her post. So every blogger must keep in mind and do research for rich keywords before going to write new post.

Jye September 30, 2013

Nice tips John.
I particularly like the mention you made on the “Content For The Search Term”. Not just identifying potential words to increase relevance or interest, but also looking further at what sort of content you may potentially need to write in order to actually rank for that keyword and whether it is relevant to your audience.

Adam Harding September 30, 2013

Another thumbs-up for the long-tail keyword approach from me.

I am pretty sure that I read somewhere that the majority of search engine traffic does not even come from keywords that any tool will show….but from completely random one-off long-tail keywords that are searched for the very first time, ever.

So I just aim to focus on getting more and more content out there around lots and lots of different long-tail keywords and the traffic seems to come through…largely from search terms that I did not intentionally target or even know that existed at the time!

Hafeez Khan September 30, 2013

Awesome tips buddy now we could easily do research for new post by using this technique…We hope to get good result by applying all these top pro tips. thanks.

    Denis D. October 8, 2013

    I read that someplace too and that is why I often ignore keyword research as it is better to just focus on producing a lot of quality content and then let the people find you.

Nancy Badillo September 30, 2013

Hi John,

Awesome list of Keyword Search! A lot of people forget the keyword you pick for that particular post is the very crucial for the traffic you will get in return. I will be applying these tips for my own blog 🙂

    Hafeez Khan September 30, 2013

    I totally agree with Nancy Mam, every blogger should must do keywords research before publish the post..we should not publish the post blindly….First doing proper keywords research for post to optimize it better for SERP and then publish. thanks.

Jamie Anderson September 30, 2013

I quite enjoy doing keyword research when starting a new project. In terms of keyword research tools, you mentioned a couple but the only keyword research tool I use is Market Samurai. Definitely the best of them all in my opinion.

Lovejeet October 1, 2013

Thanks for the informative post . this post has a lot of valuable information regarding Keyword research . But I have one doubt , Since Google is planning to encrypt all web searches , will this effect keyword research ?

Edson Hale October 1, 2013

Long tail keywords not only get more traffic but they can easily be adjusted within post and give some sense. Otherwise you need to coin an extra sentence just to adjust a short keyword.

Misha October 1, 2013

Hi John,
I have been using Word Tracker and Google Keyword tool, what are the hidden or undiscovered things about these so that I can fully utilize them??

Sugam Kumar October 1, 2013

Hey John,,
First time at this place and its worth to read your post. Writing a post after keyword research is best method to gain traffic. I will try will all these ways.

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