Ted Dhanik, a marketing guru, has taken a concept and used it to improve the way companies can interact with their customers! He’s created a company called engage:BDR (Brand + Direct Response). engage:BDR has changed with the times and taken direct response to a whole new level. Advertisers can create real-time scalable campaigns that zig and zag in step with real-time results from target demographics. Plus, it integrates several types of technologies into one network, so that one can combine the latest technology with their marketing campaigns. Think of engage:BDR as 3-dimensional marketing.
What is direct-response marketing? Direct-Response Marketing is a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services.
Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet. Why is there a need for this? There are challenges with traditional marketing. Technology, trends and such move so quickly that sometimes by the time a campaign has hit its audience, a new trend hits, which makes your current campaign outdated! Having to change it constantly can be expensive and time wasting.
Customers are far more advanced these days than before. How do people know if something is good to buy? They go to review sites like Angie’s List, Yelp, and etc and do research. People are more savvy and in tune with trends and more now than ever do more shopping online meaning they can be advertised to directly via social media and targeting ads.
The cool thing about engage:BDR is they really give the business owner more control over their ads than other marketing services. You can make your own ads and all depending on your budget, reach more or less people. Here’s the real differentiator that Ted Dhanik’s company has: you get to connect with your customers in real time! You want to be able to target the right ads to people right in the moment of whatever they’re doing. Speed is important in marketing of any kind, especially direct response as people are very indecisive.
When you’re trying to market internationally, it becomes challenging to reach customers the traditional way of marketing because the ads don’t load as fast and customers can leave before they see yours since most likely, the company is based in the US. Engage:BDR combats that because they can have a global ad serving on 9 date centers with hundreds of dedicated servers around the world with average load time of one millisecond.
Direct-response marketing is how companies are getting more sales and interacting with their customers more. Engage:BDR is making an impact in this industry!