Do you want to be number one in the search engines?
Do you want your content to rank higher than your competitors?
Are you working hard on developing the best content you can?
If the answer to these three questions is ‘yes’, then you should read and heed the following.
Tip No. 1 -The Title
You need to ensure that you have a title tag and that it is less than 70 characters long. You should have your keywords in the title and make it as interesting as possible. It can be really hard to keep an interesting title to 70 characters and it takes skill and practice. But once you get this mastered you’ll get more visitors and more conversions. This is probably the single most important part of each post because without a good title nobody will ever even open your post.
Tip No. 2 – The Description
Your description should sell your page as well as describing what’s on it. When you’re looking through search results, you’ll be struck by descriptions that contain the keyword and provide a solution to the problem you’re looking for. Ensure that you keep the description to less than 155 characters and catch the attention of the people browsing through the search engine results.
Tip No. 3 – The Page Hierarchy
You should ensure that you use h1, h2 and h3 tags in the correct way. H1 is for the main page title, subheadings should be h2, and sub subheadings should be in h3. When you are optimizing your site, you need to think about how search engines view your content and these tags are crucial to the process.
Tip No. 4 – Give Credit to the Author
Google is of course the biggest search engine out there with upwards of 60% of the market share. By linking your content to your Google Plus account you will get an image in the search results and you will get better exposure in Google. This will increase your visitors exponentially and enhance your brand image too.
Tip No. 5 – Use Internal Links
Every page on your website will have a certain amount of link juice that it can be pass to pages within your website. It’s not only external links that can increase your page rank and be a positive indicator in the search results. Therefore it’s crucial that you interlink your pages and funnel towards the key content that you want to promote.
Tip No. 6 – Use a Site Map
Site maps are XML files that tell the search engines exactly which pages are in your site. You could also prioritize certain pages and explain to the engines how often you’re updating so that they will come back and crawl when necessary.
On Google Webmaster Tools and Bing Webmaster Tools you can submit the site maps so that they are found by the search engines and used to increase the efficiency with which your website is indexed.
Top Tip No. 7 – Canonical Link and Duplicate Data
One of the worst things for search engine presence is to have duplicate content either within a website or on different websites. You should therefore ensure that you re-direct old web pages to the new ones and if necessary use a canonical link in the head of your web pages so that search engines understand which page is to be indexed.
Top Tip No. 8 – Use Webmaster Tools
Lots of the search engines have webmaster tools interfaces that enable you to find out more about how your website is performing and how it is viewed by the search engines. You should certainly use the services provided by Bing and Google. You can find out about links to your websites, broken links within your websites, keywords being searched and showing up in the search engines and even crawl stats from the search engine bots. By using these tools you can understand your business presence online much better and also fix issues that are coming up.
Top Tip No. 9 – Develop Superb Content
Everyone has heard the maxim that “content is king”. But in my opinion it’s much more important than that. You should have superb quality content with great titles that will entice people into your website. If your website is displayed in the search engines a hundred times a day but only one person clicks, and they ‘click and leave’ straight away, you’ve generated no business. If you are found ten times per day five click and two buy, you are on to a winning formula.
The content needs to be readable, interesting, flowing, and to the point. Using infographics and rich media can enhance your brand and your conversions too.
SEO has changed since the Panda and Penguin Google updates. It is important that Webmasters and Bloggers stay up to date with the trends online. It is equally important that content is developed with the future in mind. This means reading and understanding the search engine guidelines on content and link building. As a general rule you won’t go far wrong if you produce top quality interesting content that features your keywords and keyword synonyms.
Keep your finger on the pulse of SEO but following a few authority figures on Twitter. That way you will ensure your content always hits the search engine mark.