This is first of a series of posts on how you can build a blog easily.
So you’ve finally decided that you want to start a blog. That’s great. There are so many opportunities that can come out of it and if you are having doubts about your ability to create and maintain a blog, we’ve got a lot of resources that you can use.
First things first. You can’t have a successful blog without the right keyword. You have to know how to do keyword research the right way.
It may seem like a daunting task especially after reading all the how-to articles on keyword research. It can get complicated if you don’t know what you’re doing.
It was something I initially struggled with because there are lots of factors to consider like local searches, level of competition, Page Authority, etc. For someone who’s starting out, all these can be overwhelming.
So let me help make it easier for you. I’ll be sharing the things I learned on how to do keyword research the right way.
Some important guidelines for choosing keywords for your blog:
They must be highly targeted.
They must have low to medium competition.
They must be relevant to your niche.
They must be something people actually use in searches.
There are different keyword research tools that you can use like Moz, Keyword Spy, Raven Tools, and Wordtracker but these are premium tools and since you’re starting out, using free tools is better.
The most popular is Google Adwords Keyword Tool. It’s free. But in just a few months, it’ll no longer be available, so better start looking into other tools.
Anyway, Google’s keyword tool is really good. It can be a lot of work but it can be really good training for keyword research.
Here are the steps:
1. Open the keyword tool in your browser.
2. For best results, set the Match Type to Exact. You’ll find it on the left area. You can also change the options, like location and devices used in the Advanced Options and Filters section.
3. Type the search term. Let’s say you’re interested in photography and want to build a site about tips for photographers.
The most logical thing would be to type “photography tips and tricks.”
As you can see in the image above, photography technniques have low competition and quite decent searches. That makes it a good candidate for your blog.
When I look for keywords, I make sure that they have low competition because there’s no point in trying to rank for something that’s hard to beat in the search engines.
When it comes to searches, I try to go for something that has at least 1000 local search volume because that means a lot of people are using it when they search the web.
4. Check how many people are actually searching by running it through Google Trends. Click the arrow beside the keyword and you’ll see “Google Insights for Search.” Click on that.
Photography techniques, unfortunately, don’t have enough search volume. You can try other keywords. But you get the drift, right?
5. Do a competitor analysis. For some, the above steps are enough to decide on a keyword to use. But I want to make sure that it’s good to use so I run a search on Google.
This will help you assess how strong the competition is. You’ll see how many competing pages that search term has. And if you have the Moz Firefox tool installed on your browser, you’ll see how strong each site is. You’ll see what the page and domain authority
Take a look at the screenshot above. The colored bars below each site show how strong or weak the competition is. These are great basis for determining whether you can proceed with that keyword or not.
If most of the entries in the results page (SERP) have weak pages, then you’ve picked a good keyword. If not, move on and look for another one.
Once you’ve done it once, it gets easier. Remember, a successful blog largely depends on your ability on how to do keyword research the right way.
Always remember these 3 things:
- Keywords need to be relevant.
- Keywords must have enough searches.
- Keywords need to be actual terms users use, so think like someone who’s searching the web.
Hopefully, these tips will help you pick the best keywords for your blog.
Stay tuned for more posts on how to build your blog.