Want to Start a Blog? These Will Teach You How to Do Keyword Research the Right Way

By Irwin Lagman | Blogging

Aug 16
How to do keyword research Google keyword tool

This is first of a series of posts on how you can build a blog easily.

So you’ve finally decided that you want to start a blog. That’s great. There are so many opportunities that can come out of it and if you are having doubts about your ability to create and maintain a blog, we’ve got a lot of resources that you can use.

First things first. You can’t have a successful blog without  the right keyword. You have to know how to do keyword research the right way.

It may seem like a daunting task especially after reading all the how-to articles on keyword research. It can get complicated if you don’t know what you’re doing.

It was something I initially struggled with because there are lots of factors to consider like local searches, level of competition, Page Authority, etc. For someone who’s starting out, all these can be overwhelming.

So let me help make it easier for you. I’ll be sharing the things I learned on how to do keyword research the right way.

Some important guidelines for choosing keywords for your blog:

They must be highly targeted.

They must have low to medium competition.

They must be relevant to your niche.

They must be something people actually use in searches.

There are different keyword research tools that you can use like Moz, Keyword Spy, Raven Tools, and Wordtracker but these are premium tools and since you’re starting out, using free tools is better.

The most popular is Google Adwords Keyword Tool. It’s free. But in just a few months, it’ll no longer be available, so better start looking into other tools.

Anyway, Google’s keyword tool is really good. It can be a lot of work but it can be really good training for keyword research.

Here are the steps:

1. Open the keyword tool in your browser.

How to do keyword research Google keyword tool

2. For best results, set the Match Type to Exact. You’ll find it on the left area. You can also change the options, like location and devices used in the Advanced Options and Filters section.

3. Type the search term. Let’s say you’re interested in photography and want to build a site about tips for photographers.

The most logical thing would be to type “photography tips and tricks.”

How to do keyword research photography techniques

As you can see in the image above, photography technniques have low competition and quite decent searches. That makes it a good candidate for your blog.

When I look for keywords, I make sure that they have low competition because there’s no point in trying to rank for something that’s hard to beat in the search engines.

When  it comes to searches, I try to go for something that has at least 1000 local search volume because that means a lot of people are using it when they search the web.

4. Check how many people are actually searching by running it through Google Trends. Click the arrow beside the keyword and you’ll see “Google Insights for Search.” Click on that.

Photography techniques, unfortunately, don’t have enough search volume. You can try other keywords. But you get the drift, right?

5. Do a competitor analysis. For some, the above steps are enough to decide on a keyword to use. But I want to make sure that it’s good to use so I run a search on Google.

This will help you assess how strong the competition is. You’ll see how many competing pages that search term has. And if you have the Moz Firefox tool installed on your browser, you’ll see how strong each site is. You’ll see what the page and domain authority

How to do keyword research photography techniques competition

Take a look at the screenshot above. The colored bars below each site show how strong or weak the competition is. These are great basis for determining whether you can proceed with that keyword or not.

If most of the entries in the results page (SERP) have weak pages, then you’ve picked a good keyword. If not, move on and look for another one.

Once you’ve done it once, it gets easier. Remember, a successful blog largely depends on your ability on how to do keyword research the right way.

Always remember these 3 things:

– Keywords need to be relevant.

– Keywords must have enough searches.

– Keywords need to be actual terms users use, so think like someone who’s searching the web.

Hopefully, these tips will help you pick the best keywords for your blog.

Stay tuned for more posts on how to build your blog.



About the Author

Irwin creates awesome content for various businesses online. He blogs about writing and other stuff, like Survivor. He also contributes for a lifestyle magazine. Follow him on Twitter and Google+.

Muhammad Saleem August 17, 2013

Hi Irwin
I just start a blog and I am trying to find out best suited keywords for my blog. Your this article helped me a lot and now its easier for me to find the best keyword by the tips you describe in this post. Thanks a lot.

Himanshu August 17, 2013

Hello Irwin,

Awesome tips …Bro

I always used Google keyword tool for my keyword research and you gave me some good tips which help me to improve my research. I really appreciate your efforts.

Bradley Nordstrom August 17, 2013

Hey Irwin,

I really feel this will be a great new series for all bloggers because I even learned how to be more proficient with my keywords.

Bradley Nordstrom

Rohan Mod August 18, 2013

after building keyword research and building blog we must stick to those keywords throughout the blog and write posts on those keywords google loves it i have seen it for my blog using only 2 or 3 keywords and then blog gets nice traffic and PR.

Bilal Malik August 18, 2013

You have shared such a useful information for me. I’ve wasted my one blog because i didn’t know about this and i kept on working it. Now a days I’m using SEO Spy and from my point of view it is also good for researching on keywords. I’ve never used Google Keyword Tool because I didn’t know about this but your article has given me some inspirational stuff and I’ll try it.

Farhan Memon August 18, 2013

This is a great post for those who are facing difficulty with their keyword research.. I should follow these tips… 🙂

Hamza Butt August 19, 2013

Nice article but can you give me an idea that how much searchers a keyword should have with low competition to be used in our posts.????

Joe Hart August 23, 2013

Keyword research is undoubtedly the back bone of SEO. Keywords used for promotion can make or break a site.I think it’s a common trend now to choose less competitive keywords and sometimes to find the weakspots of a competitor to gain better rankings.It’s a fair game by all means.As far as competition analysis is concerned, it will be tedious task to run searches in Google and find the stats.So a full fledged software which can take care of it will be better option.

rajat September 5, 2013


I really feel this will be a great new series for all bloggers because I even learned how to be more proficient with my keywords.

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