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How To Name Your Blog

Posted by on 2nd Aug 2013 | 15 comments

Your blog’s name is an extremely important part of branding. The success of your blog depends on the name (domain). It has to be original, descriptive but concise, memorable, and easy to spell and pronounce. But coming up with one is only getting more difficult with more and more names getting taken by .com domains.

Name The Blog

Image Courtesy: Show My Result

Here are some tips to naming your blog:

What’s in a Name?

Like I said before, a name must be

  1. Unique – how many other people have a similar-meaning name?
  2. Targets Audience – can your target demographic know what you’re talking about with a short name?
  3. Catchy – will people be able to remember your name in the first place?
  4. Recallable - when people talk about your blog, will they be able to write down or say the name to others?

Basically, you need to find a creative, meaningful name that grabs the reader’s’ attention without confusing them or asking too much of their memory. Think Instagram, Facebook, Flickr, Freelancer, Linkedin. All these names are catchy and creative. They’re no longer than three syllables long, and they’re easily recallable.

Cliches, Cliches Everywhere!

Let me clarify/specify how you can be original with your domain name. There are certain words that would be considered generic and would get readers rolling their eyes. “Central,” “Blog,” “Idea,” “Thoughts.” Try to avoid those trap words. They’re not only overused but vague and undescriptive.

“Blog” may just be the worst of all of these. It has no SEO benefits, it’s the most generic and undescriptive of all the other keywords (a blog about what? well of course this is a blog!), and it’s a frequently misused and misunderstood word.

Think Audience

Audience

Image Courtesy: Show My Result

Think about why the audience would be reading your blog? Cooking tips? Writing guides? Are you writing to the young adults or to the middle-age group? Are you writing to fellow bloggers or to the general audience?

Your audience should be able to recognize and positively respond to your domain. Showmyresult.in  is a great example of this. Its target audience is students and job seekers.

“Google” It

Nowadays, Google has become a household name (alongside Wikipedia, Facebook, Youtube). Now, no one’s expecting your blog’s name to have the same effect that Google has. But it has to be easily memorable and recallable, kind of like Google. Hyperbole and a half has that sort of catchiness to it. It’s fun to say. People give puzzled looks when they first hear it, asking, “Hyperbole and a half? How do you have a hyperbole and then some?” But the name sticks like a charm.

I Loved that one Blog, but How do you Spell It?

Just because XKCD and IMDB can get away with obscure-ish names doesn’t mean you can do the same. What if no one knows how to spell your domain? Or even say it? michaeljacksonsthisisitmoviemerchandise.com is the best “worst example domain name” I can give you. It’s ridiculously long, and it’s also extremely difficult to type into the address bar. Please, please, please try not to do this.

Having Fun!

I hope you’re not biting your nails and sweating all over your shirt over this. In the end, your domain should be able to reflect the essence of your blog, what you love most of all. Have fun with it, make it an inside joke within your niche. Just make sure to use the joke to attract and not exclude.

Don’t fret too much over this process. It’s meant to turn those wheels and get your creative juices flowing, not make you lose sleep. Your name is a part of the personality, and though you should consider audience, the memorability of the name, etc, you should always put your passion for your blog’s content first when coming up with a name.


Amrik Virdi. Nothing more than a guy who cared enough to try... Visit my blog: My Blog.

15 comments - Leave a reply
  • Posted by Liton Biswas on 3rd Aug 2013

    My blog’s domain name is Acivilengineer.com. I think it’s perfect for my blog as per your blog post as I blog about civil engineering and construction topics.

    What do you think, Amrik?
    Liton Biswas recently posted..How to Fix Wooden Door Frame in Masonry Wall Opening?My Profile

  • Posted by Amit Sharma on 3rd Aug 2013

    Really useful post for newbies. Thanks for sharing.
    SEO Tips & Tricks
    Amit Sharma recently posted..Tips For SEO Friendly Web Designs To Rank WellMy Profile

  • Posted by Jay Brown on 3rd Aug 2013

    I totally Agree with you about making your domain names easy to spell, easy to remember & defiantly catchy. I have Many domains fitting those standards about 36 to be exact. I look forward to your future posts. I left my facebook url lets connect

    Jay Brown “Bulldog Marketer”

  • Posted by Abid Omar on 3rd Aug 2013

    Nice Post Bro..!!! Find a name for a blog is very difficult for me.
    Abid Omar recently posted..$400+ Guest Blogging Contest !!! Participate NowMy Profile

  • Posted by Simon Dodd on 3rd Aug 2013

    Hey Amrik,

    Great post here. What are your thoughts on using your name as your domain…? I have been blogging for a while now all on my own domain under my name rather than a brand. I know this has the effect of me pretty much being unable to sell it in the future unless I want to do a Prince and become “The Blogger Formerly Known As Simon Dodd” Not sure that would be a good domain name though ;)

    Would love to hear your thoughts on that.

    Speak soon

    Simon
    Simon Dodd recently posted..The Brutal Truth About The Solo Ad Industry…My Profile

  • Posted by Mohammad Reaz on 3rd Aug 2013

    It’s most important part for choosing a blog name. it must be short and easy to remember. Thanks a lot for share a useful post with us. Appreciate it…. :)
    Mohammad Reaz recently posted..Worthy steps to get quality backlinksMy Profile

  • Posted by bbrian017 on 3rd Aug 2013

    Hi Amrik, I’m not sure where I got the idea for the Blog Engage name but it seems I really did a great job picking it. The site’s name makes users understand the site is a place for bloggers to engage. Also on my SEO Marketing blog I picked seomkt which is also pretty awesome for that blog.
    bbrian017 recently posted..How to Find Guest Blogging OpportunitiesMy Profile

  • Posted by Enstine Muki on 3rd Aug 2013

    Interesting tips here Amrik
    You know it’s becoming very difficult to get a syllables domain name but I think your guide here on combining words can yield fruits.

    Thanks for the nice read this weekend
    Enstine Muki recently posted..Godaddy Coupon Codes for .Com domains, Hosting and all ordersMy Profile

  • Posted by Reginald on 3rd Aug 2013

    Nice writing Amrik.

    When it comes to choosing name for my blog, I would always take more than 2 weeks to decide. Moreover it is a brand name! :)

    Here you would need to decide if you are going with just your own name or a general brand name that fits your niche. Both has their pros and cons but building a domain with your name is harder than the other.

    So, decide wisely and just my 2 cents.

    Reginald
    Reginald recently posted..What Did BizSugar Taught Me About List Building?My Profile

  • Posted by Pooja Sehra on 3rd Aug 2013

    After Google started neglecting EMD sites.. It has become a must to come up with a domain name that reflects to what your blog is all about as well as it is short and easy to remember. Finding a good name is a very tough job today as many domains are either registered or went premium.

    Most of us are looking for a .com domain. But if your preferred domain is very catchy but not available in .com then going for .net, .org or may be country extension like .in is also a wise choice.

    What do you think Amrik?
    Pooja Sehra recently posted..Mood-Boosting Food You Must Include In Your Daily DietMy Profile

  • Posted by Reaz on 4th Aug 2013

    I always doing keyword research before finding a blog name and I spend more than 1 day to find a good name for blogs.
    :D
    You create really informative article. Have a great day.
    Reaz recently posted..Before start guest blogging – make a goalMy Profile

  • Posted by Lee on 4th Aug 2013

    I have set up 2 blogs now the first was easy to name and I had no problem. The 2 was much more tricky. So I think it all depends what category you are in to how hard it will be. Great info thanks . Lee
    Lee recently posted..10 Cheapest First Cars To Insure for Young DriversMy Profile

  • Posted by Angel Cuala on 5th Aug 2013

    Hi,

    I don’t want to sound rude but your claim that “the success of your blog depends on the name (domain)” seems to be not always true. While it is a fact that domain name can help, there are also other factors that constitute the success of a blog.

    But with regards to being unique, I totally agree with that. I remember DoshDosh.com being a classic example of a popular blog with a unique name. And I’m among his thousands of followers who are still wondering why Maki decided to “turn off” his blog.

    Thank you.
    Angel Cuala recently posted..How to Hire The Right Web Content Writer If You Hate Reading Long ArticlesMy Profile

  • Posted by Martin on 7th Aug 2013

    I do agree with your tips here. Names should be catchy and easy to remember. I try to make my domains tell the reader what the site is about before they even click the link. Not saying my domains are the best by no means as I am really bad at picking good domain names but those tips are decent to follow for a basis.
    Martin recently posted..Promotion forums – Good or useless?My Profile

  • Posted by Joe Hart on 8th Aug 2013

    Hi Amrik,
    Great post and lots of insightful advices here.Thanks for sharing.
    Joe Hart recently posted..Dental Implants on the NHSMy Profile