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5 Tips for Penguin-Friendly Link Building

Posted by on 18th Jul 2013 | 12 comments

Cloaking, link schemes, keyword stuffing – those days are finally over! Apart from focusing on the quality of content you feature on your website, the way you build links also needs immediate improvement. Google’s Penguin army continues to keep a close watch on the websites that indulge in link spam. If you use black-hat SEO techniques to build links for your website or blog, Google’s Penguin is never going to spare you.

So, the link building tactics are fast evolving. You can help your website do better in search engine results for the long term only by sticking to those link building strategies that are Penguin-friendly.

If you don’t know, given below are five important Penguin-friendly tips that you can use to build links for your site.

#1. Quit Obsessing Over Anchor Text
After being manipulated for so many years, anchor text has finally lost its weight as far as SEO is concerned. If you have an obsession for the money-keyword, you can get yourself into trouble quite easily.

In simple words, you can’t pressurize Google anymore to rank your website for a specific keyword like ‘best travel agent’. If you still try to manipulate the anchor text to rank for a specific money keyword, you are definitely inviting Google’s Penguin to bring its axe down upon you.

So, stop abusing anchor text right away.

#2. Stick to Your Niche
While building links in the post-Penguin world, you can’t cross your niche. In a bid to generate more and more backlinks for your site, you may try to reach out to those sites that are not relevant to your niche. Brace yourself, irrelevant link building will easily tear your site apart.

If your website belongs to the travel or tourism industry, you should never try to get links for career website.

#3. Think Authority
Before you start to build links for your website or blog, you should never forget the word ‘authoritative’. Even when you choose niche-relevant sites to acquire links from, you should make sure they are authoritative.

Key signals to measure site authority include –

Quality of content
Freshness of the content
Traffic stats
PageRank
Social sharing

Acquiring 10 backlinks from authoritative sites is far better than getting 100 or 1000 backlinks from low quality sites.

#4. Use More ‘Click Here’ or ‘Read More’ Links
There was a time when anchor text like ‘click here’ and ‘read more’ were considered to be useless. Thanks to the Penguin algorithm, such anchor texts are surfacing on the scene once again. It’s only because this is how most of the people usually link to content on the web.

Such anchor text (as opposed to exact-match anchor text) makes the backlinks profile of your website or blog look natural to search engines. So, you should use them more.

#5. Say ‘NO’ to Automated Link Building
Post-Penguin, Google leaves you no space for any kind of automated link building. Social bookmarking and directory links are out of the game. If you want to make your website Penguin-friendly, you should switch to manual link building once and for all. Create an entire team and have brainstorming sessions to come up with creative manual link building techniques.

Do you think your website is completely Penguin-friendly? Please feel free to let me know what you think.


Obaidul is a professional SEO, freelance writer, guest blogger and online marketer. Owner of HelloBloggerz.com, he works with a wide range of clients from all across the globe and helps them expand the online reach of their businesses. Music is like oxygen to him. He can be reached via Google+ or Twitter.

12 comments - Leave a reply
  • Posted by Lisa on 18th Jul 2013

    Obaidul – Glad to hear about the anchor text changes for SEO. Interesting on your take on the social bookmarking. I’ve done less of it and still read many who recommend it all the time. #2 is very interesting and I would agree with that one. How do you control who links to you though?
    Lisa recently posted..A Blogger Named Mayura – Who Is He And Where Is Sri Lanka?My Profile

  • Posted by Mohamed abdelwahab on 18th Jul 2013

    Thank you Obaidul for letting me know these 5 Tips.
    Mohamed abdelwahab recently posted..أفضل 6 مواقع لإدارة سمعة الموقع علي الانترنت (Online Reputation)My Profile

  • Posted by David McSweeney on 18th Jul 2013

    Hi Obaidul,

    These are all good tips, however, I would add that a large part (the majority in my opinion) of your focus should be on creating, high quality, link worthy content on your site and promoting it through social media and outreach. These are the high quality, editorial links that will stand the test of time and ensure your website is futureproofed against any further algorithm updates.
    David McSweeney recently posted..Link Building In 2013: Why You Must Focus On QualityMy Profile

  • Posted by Gajendra on 18th Jul 2013

    thanks for sharing haque ..good points mentioned

  • Posted by Aditya Dey on 18th Jul 2013

    Thanks mate for letting us know these methods…..I didn’t know that we shouldn’t use anchor text any more….it is a new thing for me…..
    Aditya Dey recently posted..BlackBerry Q5 Price and Key Specifications in IndiaMy Profile

  • Posted by Adam - Tropical Nomad on 18th Jul 2013

    So you are saying that using services like Unique Article Wizard is a bad idea?

    I understand that for personal blogs but what about when you are promoting niche websites?

    Manual submission is very time consuming and I do it for my personal blog, but would not have enough hours in the day to do it for all the sites I own!
    Adam – Tropical Nomad recently posted..The Tomorrowland Music Festival 2013My Profile

  • Posted by Joe Hart on 19th Jul 2013

    Hi Obaidul,
    With anchor text becoming irrelevant, SEO has become more difficult than ever.At times it is quite confusing.Articles like yours here really eases the pressure.Thanks for the tips.
    Joe Hart recently posted..Dental Implant SuppliersMy Profile

  • Posted by Gautham on 19th Jul 2013

    I completely agree with every point. Anchor text variation is the primary thing to considering while building links.
    Gautham recently posted..Top 3 Best Torrific AlternativesMy Profile

  • Posted by qasim on 20th Jul 2013

    Hi Obaidul,

    I do agree with you, what is important know is to build quality backlinks from authoritative and relative websites. Thanks for sharing this article and for letting us know about the anchor text like click here, I should start using it more on my blog.
    qasim recently posted..Gray Hat SEO TechniquesMy Profile

  • Posted by anischity9 on 21st Jul 2013

    now we should take care of DA more than PageRank :)

    thanks for sharing this informative post have an awesome day ahead :)
    anischity9 recently posted..Few known Secrets to get Free Traffic to Your BlogMy Profile

  • Posted by Himanshu on 21st Jul 2013

    Great tips for safe link building.I really all the points but specially think authority point.
    Himanshu recently posted..25+ Best Premium WordPress Wedding Theme For 2013My Profile

  • Posted by Ileane on 21st Jul 2013

    Hi there,

    I think it’s really interesting that using “click here” is acceptable now. I think Google is driving people crazy with all of these rule changes and updates.

    Thanks for the post.
    Ileane recently posted..Get the Call To Action Link You’ve Been Waiting for on Your YouTube VideosMy Profile