5 Tips for Penguin-Friendly Link Building

Cloaking, link schemes, keyword stuffing – those days are finally over! Apart from focusing on the quality of content you feature on your website, the way you build links also needs immediate improvement. Google’s Penguin army continues to keep a close watch on the websites that indulge in link spam. If you use black-hat SEO techniques to build links for your website or blog, Google’s Penguin is never going to spare you.

So, the link building tactics are fast evolving. You can help your website do better in search engine results for the long term only by sticking to those link building strategies that are Penguin-friendly.

If you don’t know, given below are five important Penguin-friendly tips that you can use to build links for your site.

#1. Quit Obsessing Over Anchor Text
After being manipulated for so many years, anchor text has finally lost its weight as far as SEO is concerned. If you have an obsession for the money-keyword, you can get yourself into trouble quite easily.

In simple words, you can’t pressurize Google anymore to rank your website for a specific keyword like ‘best travel agent’. If you still try to manipulate the anchor text to rank for a specific money keyword, you are definitely inviting Google’s Penguin to bring its axe down upon you.

So, stop abusing anchor text right away.

#2. Stick to Your Niche
While building links in the post-Penguin world, you can’t cross your niche. In a bid to generate more and more backlinks for your site, you may try to reach out to those sites that are not relevant to your niche. Brace yourself, irrelevant link building will easily tear your site apart.

If your website belongs to the travel or tourism industry, you should never try to get links for career website.

#3. Think Authority
Before you start to build links for your website or blog, you should never forget the word ‘authoritative’. Even when you choose niche-relevant sites to acquire links from, you should make sure they are authoritative.

Key signals to measure site authority include –

Quality of content
Freshness of the content
Traffic stats
PageRank
Social sharing

Acquiring 10 backlinks from authoritative sites is far better than getting 100 or 1000 backlinks from low quality sites.

#4. Use More ‘Click Here’ or ‘Read More’ Links
There was a time when anchor text like ‘click here’ and ‘read more’ were considered to be useless. Thanks to the Penguin algorithm, such anchor texts are surfacing on the scene once again. It’s only because this is how most of the people usually link to content on the web.

Such anchor text (as opposed to exact-match anchor text) makes the backlinks profile of your website or blog look natural to search engines. So, you should use them more.

#5. Say ‘NO’ to Automated Link Building
Post-Penguin, Google leaves you no space for any kind of automated link building. Social bookmarking and directory links are out of the game. If you want to make your website Penguin-friendly, you should switch to manual link building once and for all. Create an entire team and have brainstorming sessions to come up with creative manual link building techniques.

Do you think your website is completely Penguin-friendly? Please feel free to let me know what you think.

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