Useful Tips on Choosing Your Blog URL

By Irwin Lagman | Blogging

Jul 12

The one mistake new bloggers make is selecting the wrong URL for their blogs. If you want to be a successful and profitable blogger, this is something you have to do properly. Here are some useful tips on choosing your blog URL.

Blog name and blog URL are two different things

Your blog’s name should be the same as your URL. This is beneficial in 2 ways:

  • Helps readers have a strong recall for your blog
  • Makes it easier for search engines to crawl, index, and rank your blog

Many new bloggers make the mistake of having a different name from the URL. That’s fine because it’s always the blogger’s choice. But to get indexed quickly and enjoy a good ranking at the search engines, it’s better to have the same blog name and URL.

When starting your blog, think of the name first and then see if the domain is available.

Choosing your blog URL wiselyDetermine if you want to establish a strong brand name or just your blog

People blog for different reasons. Some just want to express their thoughts and don’t really care about appearing on the search results or monetizing from it. Most people, on the other hand, want to make money from their blogs. And if you’re the latter, consider this: do you want to build your personal brand or create a community blog?

This question is important in choosing your blog URL.

If you want to establish your personal brand and be considered an authority in your niche, then use your name as the blog’s URL. This is advantageous because it’s easy to reserve the domain and people can easily search for your blog.

Here are couple examples:

On the other hand, if you want to create a blog that fosters community, like this blog, then follow these 3 easy steps:

– Determine your niche (is it blogging, gardening, web design, or wellness?)
– Find relevant keywords that you can easily rank for
– Find domains that contain the keywords you’ve selected

Keyword research is always important

Don’t skip this step. Finding the right keywords can mean everything. Notice the name of this blog. Blogging Tips is a keyword in itself and I’m very certain that its creator has taken a lot of effort in selecting the right keyword(s) for this blog.

Ultimately, you want search engines to discover your blog and rank it well. That won’t happen if you don’t find the right keywords. There are many tools that you can use. Google’s Keyword Tool, for me, is the best because it’s free and easy to use. I’ve heard that Google will no longer be making it available in the next few months, though. So that means keep an eye on other keyword research tools.

Buy the domain

Serious bloggers need to claim their own piece of web real estate. That means buying a domain. Don’t just settle for a WordPress- or Blogger-hosted blogs. They may be free but they’ll have ownership, which means the control is theirs.

Having your own domain gives you more control. Don’t worry about costs because you can acquire a domain for less than $10.

What about you? Does your blog have the same name and URL? How’s it working for you?

Share your thoughts in the comments area below.


About the Author

Irwin creates awesome content for various businesses online. He blogs about writing and other stuff, like Survivor. He also contributes for a lifestyle magazine. Follow him on Twitter and Google+.

Lakhyajyoti July 13, 2013

Thanks for the tips. I think the domain that contains the main keyword can easily reach higher positions on search engines.

    Irwin Lagman July 14, 2013

    You’re right. And that’s why keyword research is an important skill bloggers need to learn, too. Thanks for reading. Please feel free to check out my other post here or my blog,

Achin Jain July 13, 2013

Thanks for the article, i feel that the domain name should be related to your niche rather than focusing on keyword directly.. as there will be so many domain names on that keyword which will not let you make presence felt in blogging space..

    Irwin Lagman July 14, 2013

    Of course. Thanks for pointing that out, Achin. It’s indeed important that the domain is highly relevant to the niche, otherwise it’s going to be a little confusing for readers.

Nithin Upendran July 13, 2013

Thanks for the tips . I have one doubt My blog’s url is and blog’s name is Blog Master.It contains almost 22 posts which are indexed by google. So if i change the blog name now would it affect my Blog’s traffic ?or will Google penalize me?Thanks

Ryan Biddulph July 13, 2013

Really smart post here Irwin!

I am in the process of buying a domain name for my blogger blog; by simply selecting an appropriate name you can grow your brand quickly. Nothing lie vibing with your audience by choosing a relevant domain.

Decide if you want to brand yourself or your niche, and STICK TO IT! Mistakes by bloggers are many; the promotional aspect of blogging, namely, if you are promoting yourself, or your niche, can hold back many talented but confused bloggers.

If the domain says you, make yourself the focal point of your brand, and sell you. Makes sense, right?

Thanks for sharing Irwin!


First of all thanks for sharing great thoughts about this topic. I saw many EMD domain got penalized by Google cause they having the main keyword in their domain. Have you ever get personal experience in it?

Pyaare July 13, 2013

Very useful tips for me, now i knew the importance of Keyword research..

Irwin Lagman July 14, 2013

You’re welcome, Ryan! And thanks for reading. You can check out my other posts here and in my blog, :)

Fauzul July 15, 2013

Good tip Irwin, having a domain name the same as the blogs name really does help visitors to remember easily.

Made the mistake of having different URL and blog name long ago when I was new to blogging.

Mia Taylor July 15, 2013

Hi Irwin,

Great post!!. I feel one should choose the domain after accessing the real purpose of their business. If they want to build more traffic then it is wise to choose keyword rich domain name according to the niche and if they want to build a brand, then go for the brand name domain.

    Irwin Lagman July 20, 2013

    Very well said, Mia. I’m glad that you liked my post.

Ankit Bansal July 15, 2013

This is highly important. What i have seen is that mostly people today prefer using a EMD for their websites that can get them traffic for certain keywords. This is useful in case you are not planning for a long term website.

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