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Useful Tips on Choosing Your Blog URL

Posted by on 12th Jul 2013 | 13 comments

The one mistake new bloggers make is selecting the wrong URL for their blogs. If you want to be a successful and profitable blogger, this is something you have to do properly. Here are some useful tips on choosing your blog URL.

Blog name and blog URL are two different things

Your blog’s name should be the same as your URL. This is beneficial in 2 ways:

  • Helps readers have a strong recall for your blog
  • Makes it easier for search engines to crawl, index, and rank your blog

Many new bloggers make the mistake of having a different name from the URL. That’s fine because it’s always the blogger’s choice. But to get indexed quickly and enjoy a good ranking at the search engines, it’s better to have the same blog name and URL.

When starting your blog, think of the name first and then see if the domain is available.

Choosing your blog URL wiselyDetermine if you want to establish a strong brand name or just your blog

People blog for different reasons. Some just want to express their thoughts and don’t really care about appearing on the search results or monetizing from it. Most people, on the other hand, want to make money from their blogs. And if you’re the latter, consider this: do you want to build your personal brand or create a community blog?

This question is important in choosing your blog URL.

If you want to establish your personal brand and be considered an authority in your niche, then use your name as the blog’s URL. This is advantageous because it’s easy to reserve the domain and people can easily search for your blog.

Here are couple examples:

http://www.stevepavlina.com/

http://www.chrisbrogan.com/

http://www.janefriedman.com/

On the other hand, if you want to create a blog that fosters community, like this blog, then follow these 3 easy steps:

- Determine your niche (is it blogging, gardening, web design, or wellness?)
- Find relevant keywords that you can easily rank for
- Find domains that contain the keywords you’ve selected

Keyword research is always important

Don’t skip this step. Finding the right keywords can mean everything. Notice the name of this blog. Blogging Tips is a keyword in itself and I’m very certain that its creator has taken a lot of effort in selecting the right keyword(s) for this blog.

Ultimately, you want search engines to discover your blog and rank it well. That won’t happen if you don’t find the right keywords. There are many tools that you can use. Google’s Keyword Tool, for me, is the best because it’s free and easy to use. I’ve heard that Google will no longer be making it available in the next few months, though. So that means keep an eye on other keyword research tools.

Buy the domain

Serious bloggers need to claim their own piece of web real estate. That means buying a domain. Don’t just settle for a WordPress- or Blogger-hosted blogs. They may be free but they’ll have ownership, which means the control is theirs.

Having your own domain gives you more control. Don’t worry about costs because you can acquire a domain for less than $10.

What about you? Does your blog have the same name and URL? How’s it working for you?

Share your thoughts in the comments area below.


Irwin creates awesome content for various businesses online. He blogs about writing and other stuff, like Survivor. He also contributes for a lifestyle magazine. Follow him on Twitter and Google+.

13 comments - Leave a reply
  • Posted by Lakhyajyoti on 13th Jul 2013

    Thanks for the tips. I think the domain that contains the main keyword can easily reach higher positions on search engines.
    Lakhyajyoti recently posted..Top 7 Affiliate Marketing ToolsMy Profile

    • Posted by Irwin on 14th Jul 2013

      You’re right. And that’s why keyword research is an important skill bloggers need to learn, too. Thanks for reading. Please feel free to check out my other post here or my blog, I-writes.com.
      Irwin recently posted..Why Writers Need to Overcome ShynessMy Profile

  • Posted by Achin Jain on 13th Jul 2013

    Thanks for the article, i feel that the domain name should be related to your niche rather than focusing on keyword directly.. as there will be so many domain names on that keyword which will not let you make presence felt in blogging space..
    Achin Jain recently posted..Technokarak Giveaway: Blaze Video Magic Ultimate Video ConverterMy Profile

    • Posted by Irwin on 14th Jul 2013

      Of course. Thanks for pointing that out, Achin. It’s indeed important that the domain is highly relevant to the niche, otherwise it’s going to be a little confusing for readers.
      Irwin recently posted..Why Writers Need to Overcome ShynessMy Profile

  • Posted by Nithin Upendran on 13th Jul 2013

    Thanks for the tips . I have one doubt My blog’s url is bloggingnik.com and blog’s name is Blog Master.It contains almost 22 posts which are indexed by google. So if i change the blog name now would it affect my Blog’s traffic ?or will Google penalize me?Thanks
    Nithin Upendran recently posted..Image Optimization Tips For Improving Blog TrafficMy Profile

  • Posted by Ryan Biddulph on 13th Jul 2013

    Really smart post here Irwin!

    I am in the process of buying a domain name for my blogger blog; by simply selecting an appropriate name you can grow your brand quickly. Nothing lie vibing with your audience by choosing a relevant domain.

    Decide if you want to brand yourself or your niche, and STICK TO IT! Mistakes by bloggers are many; the promotional aspect of blogging, namely, if you are promoting yourself, or your niche, can hold back many talented but confused bloggers.

    If the domain says you, make yourself the focal point of your brand, and sell you. Makes sense, right?

    Thanks for sharing Irwin!

    Ryan
    Ryan Biddulph recently posted..Online Business Tips: 1 Reason Why You StruggleMy Profile

  • Posted by Amol From ConnectAmol on 13th Jul 2013

    First of all thanks for sharing great thoughts about this topic. I saw many EMD domain got penalized by Google cause they having the main keyword in their domain. Have you ever get personal experience in it?
    Amol From ConnectAmol recently posted..Attractive Your WordPress Dashboard With Impressive PluginsMy Profile

  • Posted by Pyaare on 13th Jul 2013

    Very useful tips for me, now i knew the importance of Keyword research..
    Pyaare recently posted..Giveaway #1 : K7 Total Security Antivirus 2013 ~ Win 1 of 3 One Year LicensesMy Profile

  • Posted by Irwin on 14th Jul 2013

    You’re welcome, Ryan! And thanks for reading. You can check out my other posts here and in my blog, I-writes.com. :)
    Irwin recently posted..Why Writers Need to Overcome ShynessMy Profile

  • Posted by Fauzul on 15th Jul 2013

    Good tip Irwin, having a domain name the same as the blogs name really does help visitors to remember easily.

    Made the mistake of having different URL and blog name long ago when I was new to blogging.
    Fauzul recently posted..Shinjiru Dedicated Servers 50% Discount PromotionMy Profile

  • Posted by Mia Taylor on 15th Jul 2013

    Hi Irwin,

    Great post!!. I feel one should choose the domain after accessing the real purpose of their business. If they want to build more traffic then it is wise to choose keyword rich domain name according to the niche and if they want to build a brand, then go for the brand name domain.

  • Posted by Ankit Bansal on 15th Jul 2013

    This is highly important. What i have seen is that mostly people today prefer using a EMD for their websites that can get them traffic for certain keywords. This is useful in case you are not planning for a long term website.
    Ankit Bansal recently posted..NICL Assistant Exam Answer Key 2013My Profile