Google has taken the entire webmaster community by storm. The meaning of SEO seems to change (or may be ‘evolve’) with each passing day. As a result of more frequent search algorithmic updates, penalties have also become very common. After almost every search algorithmic update, you’ll hear news about websites or blogs that got penalized.
Surprisingly enough, there are hundreds of reasons due to which Google will penalize a website or a blog. Some of them are quite well-known to webmasters, SEO professionals and publishers.
Let’s have a quick look at five types of links that could easily put your website or blog into trouble.
#1. Hidden Links - It’s quite easy to get Google suspicious. For different reasons, you may sometimes want to hide some links on your site from the eyes of the visitors. But this is something Google doesn’t favor. In fact, you site can be penalized by doing something like this. If your site has links that have the same color as the its background, you should undo it right away.
#2. Purchased Links – In a bid to build a weighty backlink profile for their sites, many webmasters would go on to buy links. Sites that buy link to manipulate pagerank or blast their way to the top of search engine results will quickly get on to Google’s radar. There are plenty of examples where websites got penalized because they bought links for SEO benefits. Therefore, it’s wise to stop buying links before you get caught.
#3. Irrelevant Links – Today’s link building has evolved in many ways. Links that you build to strengthen the backlinks profile of your website should also be relevant to your niche. When you are trying to build links for your site, always target those top quality sites that belong to your own niche. Lots of irrelevant links could be one of the reasons for getting penalized by Google.
#4. Swapped Links – Gone are the days when you could easily reciprocate or swap lots of links with other website owners to improve your own site’s SEO. Since people started to abuse this SEO tactic more and more, reciprocal link building lost its weight completely. Today, reciprocal link building or swapping links can become a good reason for a Google search penalty. So, be careful!
#5. Footer Links – The footer of a website is actually a section that you can use to enhance the navigational structure for visitors. But there are a lot of guys who are using their site’s footer for passing link juice, the unnatural way. Sorry, Google doesn’t spare such activities. If you indulge in such spammy activities, you should stop before it’s really too late.
A single search algorithmic update by Google can send your entire website or blog crashing down overnight. If you own web properties, you should always stick to the Google webmaster guidelines, build links the natural way and keep yourself abreast of all the recent and upcoming algorithmic updates.
Does your site have these types of links? Please feel free to share your opinions and thoughts in comments.