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What is Conversion Optimization?

Posted by on 23rd Jun 2013 | 1 comment

In this post we are going to learn about the next step in seo which is called conversion rate optimization or CRO.Conversion optimization

Tell me – What good is traffic to your website if that website is not converting into sales or inquiry.

In online marketing, the process by which the more and more visitors to a website are converted into customers is called as conversion optimization. As normal analytics, conversion optimization includes analysing the data associated with a website. These data can be visits to a website, bounce rate of landing page, card abandonment rate, navigation behaviour of the visitors etc. In this article I am going to give few useful statistics associated with online marketing and few tips for conversion optimization. The whole article I have divided into two parts for ease of readers. The part 1 mainly deals with various conversion factors used worldwide. The data used in both the parts is from a case study carried out by http://www.redeye.com.

Marketing has always been an unpredictable experiment. Unless and until you have not run any campaign, you will never know the output that the campaign will generate. So conversion to a website can be increased by segmentation of data and testing.

The definition of conversion varies from company to company and marketer to marketer. Some popular ways to measure conversion are:

* Total number of sales divided by the total number of visits to a website.
* Total number of actions performed on a website (like subscription, clicks etc.) divided by the number of visits.
* Total number of sales divided by the total number of leads
* Total number of sales divided by the number of visitors coming to landing page

Out of these methods, the first one (number of sales/ number of visits) is the most popular formula for measuring conversion and is followed by 58% of the companies worldwide.

Most of the big companies have proper definition of conversion for their product / service. Still according to a survey, 5% of the total big companies worldwide do not use conversion optimization techniques.

Another factor which can play a major role in conversion is identifying the key-performance indicators. 38% of the market professionals feel that identifying KPIs can help a lot in optimizing a website. Similarly, 26% of them consider optimizing the call to action buttons for more conversion. In a nutshell, marketers around the globe mainly stress on five tactics to improve conversion


Hey everyone! My name is John Conor. I help online marketers and business owners to learn the insight tips and techniques of blogging. I'm the owner of Learn Blogging Tips.com and providing high quality guest posting service. with Pillai.G. Make sure to visit my wonderful blogs!

1 comment - Leave a reply
  • Posted by Vernon Roth on 25th Jun 2013

    I realize that internet marketers should focus more on website conversions more than traffic. Traffic is free and easy if you’re consistent everyday to driving the flow.
    Vernon Roth recently posted..30 Expository Essay Topics and Writing PromptsMy Profile