Success will kiss your feet only when you are able to get people to call you an expert in your niche. Definitely, you can’t force anyone to call you an expert. You need to find several ways to showcase your skills and prove your expertise, so that people are compelled to look up to and call you an expert. As soon as you become an authority in your niche, everything will fall into place itself. Whether you are looking to expand the presence of your business, attract more customers or generate more leads, you’ll achieve it all.
But how do you grow your niche authority? Well, there are several ways that you can use to grow your authority in a specific niche.
Let’s have a look.
#1. Join Q&A Sites
I’m sure you know about the popular question-answer sites. You can join these sites to showcase your expertise to the world. Once you have joined some of these sites, you can start searching for those questions that are associated with your chosen niche and provide expert answers.
#2. Start a Social Media Group
Social media websites like Facebook, Google Plus and LinkedIn offer features for creating your own niche-focused groups. Create a relevant group, invite other people to join the group and start a discussion. While you continue with your efforts to expand your own group, you should not forget to join other groups that relevant to your own group or niche. Make sure your groups look professional and follow the same colors and branding scheme of your main websites and brand. You can also see the latest social media sizes to match sure all of your images are as clear as possible.
#3. Create a Personal Website
Even if you already have a company website to represent your business online, it’s a good idea to start a personal website. You must have noticed a lot of professionals, business owners and CEOs who have their own personal website, in addition to having business websites. When you are looking to grow your niche authority, this is one of the most important tips.
#4. Make Videos
Again, this is one of the most powerful tactics you can use to establish yourself as an authority in your niche quickly. Use these videos to provide your target audience with tutorials or how-to guides. Share tips to help the audience to solve their day-to-day problems. If your videos are really useful, your target audience will soon start to look at you as a niche expert.
#5. Create a Personal Blog
Starting a blog isn’t hard. If you think you have enough content to feature on a consistent basis, you should set up a blog right away. Though it’s always advised to start a self-hosted personal blog, you can also start a personal blog on Tumblr for free if you lack resources or budget.
In any case, don’t forget to list your blog in relevant blog directories and use other ways of blog marketing or promotion.
#6. Conduct Interviews with Industry Leaders
This is one of my favorites. If you are planning to build or grow your niche authority quickly, it’s a good idea to start interviewing industry leaders and influencers. Remember, interviewing popular figures in your niche increases your popularity as well.
#7. Speak at Industry Events
No matter what industry or niche you belong to, you’ll always find many events and conferences being organized in different places. If you are able to grab such speaking opportunities, you’ll have a golden chance to showcase your talent to a large number of industry-related people.
#8. Send Out Press Releases
Submitting press releases is also a good idea to grow niche authority. However, you need to pick only news-worthy information to send out via press releases. Otherwise, the purpose won’t be achieved.
#9. Write Guest Posts
Guest blogging or guest posting is a proven way of attracting the attention of a new audience. Make a list of those blogs that allow guest posting, are relevant to your niche and have gained popularity as well. Go through their guest blogging guidelines and write them an email pitch. If you write top quality guest posts consistently, you’ll see huge benefits.
#10. Sponsor an Event or a Conference
Sponsoring events that would attract your target audience is also one of the most powerful ways to build authority. When you sponsor an industry event or conference, you don’t only receive good coverage but you also get an opportunity to network with prospects, industry leaders and influences. Sponsorship can be divided into two categories – monetary sponsorship and sponsorship in kind. Choose one that suits your requirements best.
Please feel free to share more tips or opinions, and check out the infographic below.