Guest blogging is when you post a write-up to someone else’s blog. Thus, you do not own the blog site yourself. You just write a post for that blog. Blogs are articles which writing style applies freedom of free-flowing. A blog is like an entry in a diary or personal journal. However, blogs are personal commentaries which are accompanied with researched facts. That is why blogs are versatile and updated as they are written to cater a broader range of appeal. In a blog, one can share a personal experience with an audience and there are possibilities of people meeting each other. This can expand and strengthen client and network database.
Advantages of Writing a Guest Blog Post
To be a guest blogger is a good way to build your presence on the net, give your blog the needed growth, establish yourself and further increase the readers traffic towards your site of organization and business. As expected, the blog you write should be filled with valuable content so readers can identify and utilize it to particular applications. Choose an appealing topic on which you know many things about. As usual, make your titles and first paragraphs attention-grabbing. Most importantly, you have to entice the readers at the end of the post to check on your website. That is creating a call of action.
You may also include images in the post to make it interesting and not dull. Be supportive, inspirational and helpful. Keep sentences simple and the paragraphs short. The entire post must be concise and direct to the point. Since you are writing on someone else’s blog, make the post really good and more worth visiting. You may make the following as a guide to writing your first blog post.
Avoid Disastrous Scenarios
First, you have to avoid the mistakes bloggers generally make in writing a guest post. These are speaking about yourself only, writing without the right strategy, writing about common topics and posting on an unpopular blog. Your post must talk about well-known people and beneficial topics. It should let the audience see themselves, realize their mistakes and give them an idea of the things they should and should not do. Unfortunately, readers are not keen about you. Write posts that would not only increase ranks but should be eye-catching because the latter would result to the former. Fresh or new topics would attract visitors more than the common topics which can already become boring. Make sure to guest post on websites which are frequented by many visitors.
Study the Blog
Skim the blog that you are about to have your guest posting to get an idea of its trending and the type of audience it has. Pick at least five to 10 posts to analyze. Check on the posts and the comments as well. You shall notice that most likely, about 40 to 60 percent of blog posts talk about the same topic. That topic should be the target of your blog post. When you feel like already knowing what you are writing and to whom, then you are ready to start the actual writing process.
Do it Right
Develop the proper strategy for guest writing. Make sure your headline is captivating, attention-grabbing, simple and easy to understand. Create a guest post that is presentable. Start with a small blog to start gaining authority in your write-ups. Thus, do not expect to land on some authority sites automatically such as Daily Blog Tips,Problogger.net, Smashing Magazine, etc. Communicate with some blog owners to whom you can share your writing style so they would have an idea. Your blog post would reflect you so make sure you really know what you are talking about. If you are a beginner and you talk about How to Become a Successful Blogger, then that would be quite absurd.
Make sure not to produce grammatical errors, spelling mistakes, inappropriate indentation and improper fonts. Correct use of fonts means picking up the one which will not make it difficult for the reader to read. The font size should not be either small or big. Make the article look good with the application of soothing font colors and proper indentations. Embed some images as they add zest to the post. Since you are “guesting” at somebody’s blog, make sure to give your best shot by producing a great article which is worth the audience’ attention.
Submit Your Post
When your first guest post is done and after proofreading, spell checks and editions, it is ready for submission. Submit your guest post to the blog owner and then wait. The blog owner may either reject it or approve it. If it is rejected, at least know the reason of the rejection by asking the author. Then, submit it to other blogs or to your very own blog. However, if your guest post is being accepted, then you are successful. You can promote it to your network of friends so it reaches to more audience and gain online visibility.