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What Can A Watch Teach You About SEO?

Posted by on 22nd Apr 2013 | 12 comments

Whether you realize it or not, SEO is more simple that you make it out to be. It sounds absurd, but the process of buying and customizing a watch can teach you how to do SEO.

I’m a watch junkie and while buying a watch the other day I noticed some similarities. Just like everything there is usually a process you have to learn and implement. In this post I will draw parallels between the two.

What are the steps to proper SEO?

  • identifying what your site is about and doing keyword research
  • creating the content and promoting it so it ranks well
  • monitoring your rankings

Step 1: What is your site about?

You need to find one or two keywords that you can optimize your home page and blog posts for. Google makes this process incredibly easy to do. Create a free AdWords account and begin using the Google Keyword Tool. This tool will allow you to begin the keyword research process.

Pay attention the data that is returned to you. On the left sidebar Google will provide you with 3 check boxes: broad, exact, or phrase. I suggest you optimize for exact searches. When your content ranks well for exact phrases, you’ll get traffic from the broad and phrase keywords.

Step 2: Create the content, optimize, and promote

You’re writing for people, but you want Google to index your stuff for the keywords your targeting. You’d be surprised to see what kind of blogs people come up with. After you’ve written a piece, ask yourself this valuable question, “Is this valuable?”

Go back to your website and fill out the Meta Information and include your desired keywords. With the exception of the home page, each blog post should be targeting one keyword phrase. This process is what helps both Google and people know what your site is about.

Simply writing the post isn’t the end of the journey. Your responsibility is to now promote your blog post. You can do that in three main ways: email your list about the new post, promote on your social media sites, and build backlinks to the post. Backlinks are the most important.

Google looks at backlinks like we look at a popular kid at school. The popular kid has friends. The best ranking websites have lots of backlinks. It’s what helps them see that your content is valuable and worthwhile.

Step 3: Monitor your rankings

Every week I suggest checking in to see where you stand in the rankings. Keep in mind that SEO does time. The reason being is that the GoogleBot scans the internet every 45 days. You may not see the results of your work for a while. It doesn’t hurt to check.

How do you check? Google Webmaster’s Tools can show you where you stand in the rankings. You can also browse via incognito window and manually enter your search terms and go through the pages until you find your site.

Buying and customizing your own watch

There are three simple steps: choose a face, choose a strap, visualize your creation. ModifyWatches is the place I go to customize my own watch. That way I can have more control over what I wear on my wrist.

After I’ve found the face I want, it’s now time to choose a strap. The straps are my favorite part of the whole process. Some days I want to match my shoes, pants, or shirt.

The next step is to visualize the creation. At this point, it’s not too late to go back and pick a different face or strap.

John Rampton is a PPC Entrepreneur, Full Time Computer Nerd, Founder at PPC.org & Blogging.org. Follow me on Twitter @JohnRampton

12 comments - Leave a reply
  • Posted by Kashif Minhaj on 23rd Apr 2013

    There isn’t any noticeable thing that a watch can teach you about seo. But I would love to get my own customized watch. :)

  • Posted by Sinbad Konick on 23rd Apr 2013

    Ha ha ha .. Liked the article that’s awesome & the way you put up everything about Clock with SEO that’s amazing :) Thanks again .
    Sinbad Konick recently posted..Timelapse Droid: Make Timelapses fully configurable with your AndroidMy Profile

  • Posted by Kumar Suhas on 23rd Apr 2013

    Hi John , I agree with you that SEO is really a simple thing than what it is considered as you just need the right approach . People generally confuse themselves or they even do not have some SEO strategy. However this post can make them see things properly.
    Kumar Suhas recently posted..Twitter #music is going to fill the music space in social media.My Profile

  • Posted by Alka Sonkar on 23rd Apr 2013

    hello Dear

    i read your post and this is great step really and SEO technology is great way of promotion in fact every one are using this way in fact i am seo, content and keyword is most important points of seo, so thanks for sharing me

  • Posted by abhinav jha on 23rd Apr 2013

    Alexa rank is one of the most important factor that affect your SEO , so learn ways to improve your alexa ranking here – http://www.spicytrolls.org/2013/04/how-to-make-your-alexa-rankings-high.html

  • Posted by sanyam jain on 23rd Apr 2013

    I’m impressed, I must say. Really not often do I encounter a weblog that’s both educative and entertaining, and let me tell you, you’ve got hit the nail on the head. Your thought is excellent; the problem is one thing that not enough persons are speaking intelligently about. I am very completely satisfied that I stumbled across this in my search for one thing regarding this.
    sanyam jain recently posted..Service Tax Return Filing date for Oct-2012 to March-2013 Extended to 31.08.2013My Profile

  • Posted by Clair on 24th Apr 2013

    In online earning we can say that time is money.If anyone wants to be successful that person should have the controlling power over his/her watch.Actually there is no alternative of proper use of time.Its really cool article,I can say it will teach you the art of SEO.

  • Posted by Barbara McKinney on 24th Apr 2013

    SEO is really important for businesses because this is the only way to make search engine pay attention to things you offer and they may be pretty close to the products wanted by your potential customers. And with the right strategies, there is no doubt that you could have a positive outcome in your marketing campaign.Thanks for sharing your thoughts John!

  • Posted by Eilidh MacRae on 24th Apr 2013

    Hi John! Great post with some great tips, thanks for this.

  • Posted by Chris Mayhew on 25th Apr 2013

    Was a bit bemused about the title of this article but after reading it the analogy seems to work. Thanks for sharing John.

  • Posted by santosh on 27th Apr 2013

    hey john awesome post we can say that if one who makes money online have good watch and SEO is really important for businesses because this is the only way to make search engine pay attention to things you offer and they may be pretty close to the products wanted by your potential customers. :-)
    santosh recently posted..The Hangover 3 Coming SoonMy Profile

  • Posted by siddharth on 3rd May 2013

    Hahaha ..I Liked your article that is awesome & the way you put up everything that’s amazing Thanks again .