What Can A Watch Teach You About SEO?

By John Rampton | Search Engine Optimisation

Apr 22

Whether you realize it or not, SEO is more simple that you make it out to be. It sounds absurd, but the process of buying and customizing a watch can teach you how to do SEO.

I’m a watch junkie and while buying a watch the other day I noticed some similarities. Just like everything there is usually a process you have to learn and implement. In this post I will draw parallels between the two.

What are the steps to proper SEO?

  • identifying what your site is about and doing keyword research
  • creating the content and promoting it so it ranks well
  • monitoring your rankings

Step 1: What is your site about?

You need to find one or two keywords that you can optimize your home page and blog posts for. Google makes this process incredibly easy to do. Create a free AdWords account and begin using the Google Keyword Tool. This tool will allow you to begin the keyword research process.

Pay attention the data that is returned to you. On the left sidebar Google will provide you with 3 check boxes: broad, exact, or phrase. I suggest you optimize for exact searches. When your content ranks well for exact phrases, you’ll get traffic from the broad and phrase keywords.

Step 2: Create the content, optimize, and promote

You’re writing for people, but you want Google to index your stuff for the keywords your targeting. You’d be surprised to see what kind of blogs people come up with. After you’ve written a piece, ask yourself this valuable question, “Is this valuable?”

Go back to your website and fill out the Meta Information and include your desired keywords. With the exception of the home page, each blog post should be targeting one keyword phrase. This process is what helps both Google and people know what your site is about.

Simply writing the post isn’t the end of the journey. Your responsibility is to now promote your blog post. You can do that in three main ways: email your list about the new post, promote on your social media sites, and build backlinks to the post. Backlinks are the most important.

Google looks at backlinks like we look at a popular kid at school. The popular kid has friends. The best ranking websites have lots of backlinks. It’s what helps them see that your content is valuable and worthwhile.

Step 3: Monitor your rankings

Every week I suggest checking in to see where you stand in the rankings. Keep in mind that SEO does time. The reason being is that the GoogleBot scans the internet every 45 days. You may not see the results of your work for a while. It doesn’t hurt to check.

How do you check? Google Webmaster’s Tools can show you where you stand in the rankings. You can also browse via incognito window and manually enter your search terms and go through the pages until you find your site.

Buying and customizing your own watch

There are three simple steps: choose a face, choose a strap, visualize your creation. ModifyWatches is the place I go to customize my own watch. That way I can have more control over what I wear on my wrist.

After I’ve found the face I want, it’s now time to choose a strap. The straps are my favorite part of the whole process. Some days I want to match my shoes, pants, or shirt.

The next step is to visualize the creation. At this point, it’s not too late to go back and pick a different face or strap.


About the Author

John Rampton is a PPC Entrepreneur, Full Time Computer Nerd, Founder at PPC.org & Blogging.org. Follow me on Twitter @JohnRampton

Kashif Minhaj April 23, 2013

There isn’t any noticeable thing that a watch can teach you about seo. But I would love to get my own customized watch. :)

Sinbad Konick April 23, 2013

Ha ha ha .. Liked the article that’s awesome & the way you put up everything about Clock with SEO that’s amazing :) Thanks again .

Kumar Suhas April 23, 2013

Hi John , I agree with you that SEO is really a simple thing than what it is considered as you just need the right approach . People generally confuse themselves or they even do not have some SEO strategy. However this post can make them see things properly.

Alka Sonkar April 23, 2013

hello Dear

i read your post and this is great step really and SEO technology is great way of promotion in fact every one are using this way in fact i am seo, content and keyword is most important points of seo, so thanks for sharing me

abhinav jha April 23, 2013

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sanyam jain April 23, 2013

I’m impressed, I must say. Really not often do I encounter a weblog that’s both educative and entertaining, and let me tell you, you’ve got hit the nail on the head. Your thought is excellent; the problem is one thing that not enough persons are speaking intelligently about. I am very completely satisfied that I stumbled across this in my search for one thing regarding this.

Clair April 24, 2013

In online earning we can say that time is money.If anyone wants to be successful that person should have the controlling power over his/her watch.Actually there is no alternative of proper use of time.Its really cool article,I can say it will teach you the art of SEO.

Barbara McKinney April 24, 2013

SEO is really important for businesses because this is the only way to make search engine pay attention to things you offer and they may be pretty close to the products wanted by your potential customers. And with the right strategies, there is no doubt that you could have a positive outcome in your marketing campaign.Thanks for sharing your thoughts John!

Eilidh MacRae April 24, 2013

Hi John! Great post with some great tips, thanks for this.

Chris Mayhew April 25, 2013

Was a bit bemused about the title of this article but after reading it the analogy seems to work. Thanks for sharing John.

santosh April 27, 2013

hey john awesome post we can say that if one who makes money online have good watch and SEO is really important for businesses because this is the only way to make search engine pay attention to things you offer and they may be pretty close to the products wanted by your potential customers. :-)

siddharth May 3, 2013

Hahaha ..I Liked your article that is awesome & the way you put up everything that’s amazing Thanks again .

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