It’s not just great content that makes a blog great. There are so many other things that you need to take into consideration. One of these is readability, which makes great content easy to read. Poor readability can create problems even when you invest adequately in creating top quality content for your blog. But how can you increase the readability of your blog?
Let’s call it review time.
Have a closer look at your blog. Check out the following vital elements to know whether the content on your blog is readable enough.
#1. Color Contrast
What colors have you chosen for the foreground and the background of your blog? This is the very first thing that you need to check out. If the colors don’t have sufficient contrast, the content on your blog becomes tough to read. If you don’t know, there are several free tools that you can use to find out whether you have chosen an appropriate combination for colors.
Some of these tools include –
Use one of these tools to evaluate your color choices, test them and tweak them according to specific requirements.
#2. Padding or Margin
The next important thing is the padding or the margin space that divides the content of a blog post from the edges of the content area. Also check out the amount of spacing around the images. Insufficient padding results in poor readability, thus driving away a lot of readers.
#3. Lines Spacing and Length
Have a closer look at your blog posts. See if the line height or spacing is sufficient to provide easy reading. In longer posts, where the line height is less than normal, it results in squinting, as readers read it. Likewise, the length of lines also plays an important role, as far as readability is concerned.
The line spacing varies according to the font-size you are using. Plus, it also depends on the length of the line.
According to experts, the length of a line shouldn’t exceed 75 characters. The optimal length, however, is between 50 and 60 characters. Even if the length is shorter than what’s optimal, it breaks the readers’ rhythm and stress them as the eye then travels back too often.
#4. Font Style and Size
Font style or typeface and the size of fonts have got to play a crucial role in terms of readability. Sans serif and Arial are two of the most recommended fonts to be used for web pages. If you are using Sans Serif, a size 14 is just the way to go for to enhance the readability of your blog’s content.
Many bloggers prefer using a size 12. But you also need to choose the font size taking the font style into consideration.
#5. Content Format or Structure
If you want your blog visitors to scan content without any difficulty, you should also structure or format the content really well.
Here are a few key things to abide by –
Create clear, concise titles
Use headings, subheadings
Highlight important points or phrases
Use bold and italics (don’t overdo it though)
Write short, punchy paragraphs
Use images liberally
Well, I hope that’s plenty of talk. Get back to your blogs right away and check it for each of the above mentioned elements. Tweak as required.
And don’t forget to share your thoughts.