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How To Manage The Online Reputation Of A Business Effectively

Posted by on 17th Apr 2013 | 5 comments

Today, businesses have to invest a lot of time and money in online reputation management simply because the majority of consumers use the Internet to find information about products and services. According to a study carried out by GroupM, 58% of consumers rely on information gathered online to make purchase decisions. As a result, any negative information on a business that consumers come across on the Internet is likely to lead to loss of sales leads. Consequently, by managing the reputation of your business, you would avoid losing loyal consumers. Tips that you can use to achieve this goal include:

Diversify your Online Presence

Granted, no matter how hard you work to please your consumers, some of them will always feel that your products orBlogging and Split Testing services are substandard. In today’s digital world, “disgruntled” customers often vent on the Internet, mostly be writing negative reviews on brands that they do not like. One way of countering such customers is by diversifying your web presence. Start by creating positive articles using keywords that consumers use to search for your business and publish them on your website as well as on your blog. This will ensure that web users come across a lot of positive information, too. In addition, create accounts on popular social media sites such as Facebook, LinkedIn, Twitter, YouTube, and Google+.

Monitor Search Results Related to your Business Regularly

Besides diversifying your web presence, you should also monitor search results related to your business. To start with, browse the web regularly to see the kind of information users see when they search for your business. However, do not just look at the first page of search engine results and then stop there. Instead, go up to the third or fourth page. What’s more, make use of free but very important tools such as Google Alerts that will alert if any new information related to your business appears online. Keep record of this information and the sentiment it elicits from web users.

Do not get into Arguments Online

Obviously, never get into arguments with disaffected consumers online because comments generated in such a confrontation will show up in search engine results for a long period of time. Instead, try to contact the unhappy consumers and settle their problems amicably.

Promote Consumer Reviews

While blowing your own horn is something that you might not be able to resist, you should encourage your customers to submit their reviews and testimonials submitted to various forums as well as social media sites. If your customers agree to do it, your business is likely to benefit dramatically.

Leverage the Power of Anchor Text to Link to Other Sites

Anchor text consists of phrases or words that are hyperlinked. For example, you could use the title of a blog post to direct site visitors to another web page. It is important to note that search engines also use anchor text when determining the relevancy of web pages that use the link. To achieve the best results, link your web pages to authoritative sites. This will improve the visibility of that web page on search engine results. Never use link farms as this approach will only harm your online reputation.

Running a business involves more than generating stellar results every quarter. One has to take into consideration the perception consumers may have about the business. This is where reputation management comes in handy. Since most businesses have a web presence, this is where managing the business brand should start. Some of the tips that you can use to succeed on this front include using anchor text to link to authoritative sites, promoting consumer reviews, diversifying your online presence, and monitoring relevant search results regularly.


Hey everyone! My name is John Conor. I help online marketers and business owners to learn the insight tips and techniques of blogging. I'm the owner of Learn Blogging Tips.com and providing high quality Internet Marketing Tools Review.Make sure to visit my wonderful blogs!

5 comments - Leave a reply
  • Posted by Jane on 17th Apr 2013

    Diversifying online presence is a sure thing that works. I concentrate on the major social media sites like Facebook, Google Plus and LinedIn (Twitter doesn’t work so well for me). Apart from that I also hangout at the blogging communities. Commenting and guest blogging also helps in this direction!

    Thanks for the nice post John.
    Jane recently posted..Aweber Review >>> Is It Really The Best Autoresponder In The Market?My Profile

  • Posted by Senorita on 18th Apr 2013

    Well, I think that developing new content always helps in promoting the company in a fresh approach. This procedure can be very effective to reach potential customers spread across the world. And,after the content has been developed, the next step I will focus in promoting the content on several blogs, forums, and social media platforms for diversifying my online presence. Thanks John, for sharing your expertise.

  • Posted by vishal sharma on 18th Apr 2013

    Great post man!!
    Really liked it :)
    Yeah these all points are true and works nicely
    vishal sharma recently posted..Tips To Increase Your Page Rank: Great TipsMy Profile

  • Posted by jones wilson on 22nd Apr 2013

    Nice Post, I think, to develop new content always helps to promote your company to a new approach. This process can be very effective in reaching potential customers all over the world. And when the content has been developed, the next step will focus on strengthening the content of various blogs, forums and social media platforms to spread my online presence. Thanks John, for sharing your experience.

  • Posted by BlackWoods on 25th Apr 2013

    Nice post, to make sure the reputation you gain is positive and not negative, make sure you did some goodwill and not criticizing on everything you personally hate.