Having a company website is just the first step that you take towards building the online presence of your small business. By saying this, I want to stress upon the significance of having a small business blog. If you are a small business owner, you must understand what starting a blog can do for you. With the level of industry competition rising continuously, not having a small business blog can easily leave you far behind your adversaries.
Whether your small business is a few years old or brand new, starting a blog is something you can’t simply afford to ignore.
According to a recent study by HubSpot, a small business blog can –
Bring 55% more visitors to your company website
Generate around 97% more inbound links
Increase your company website page indexing by 434%
I’m sure you like these stats.
By attaching a blog to your small business website, you can quickly generate more traffic and more backlinks. A blog can improve the overall SE score of your company website, thereby improving the SEO. In addition, a small business blog helps you create trust among the target audience.
So, why doesn’t your website have a blog attached to it?
Since I work with several small businesses (belonging to a variety of niches), what I have come to identify is that most of them think they have little or nothing to blog about. They have a fear that they won’t be able to consistently come up with blog topics that are relevant to their audience.
This is, in fact, the biggest misconception among many small business bloggers. Recently, I got a new client that runs an e-commerce store for police shoes, military shoes, fire shoes and navy shoes among others. He didn’t want to start a blog (attached to his company website) because he thought he wouldn’t be able to come up with blog topics on a consistent basis.
I suggested him five topics just to start with –
How to Clean Your Military Boots so They Last Longer
7 Tips to Get Rid of Blisters while Wearing Police Shoes
Top 10 Military Boot Brands in the US
5 Tips to Choose Police Shoes that Suit You Best
Stylish Combat Boots – The Perfect Addition to a Casual Wardrobe
Guess what? The client was motivated. Since he already knew what starting a blog could do for the growth of his small business, he told me to start working on the blog. And, I went on to create an editorial calendar for them. I’m already working on their blog, and it will be lunched very soon.
If you are truly a niche expert, you’ll always find lots and lots of topics to write about on your business blog.
I guarantee it!
Here are some cool topic ideas to get started –
Talk about an industry problem, offer a good solution
Interview an industry expert
Share a list of useful resources
Put together a list of top books in your niche
Highlight a happy customer
Predict the upcoming trends in the industry
Announce a contest, offer rewards for readers
Tell the story of your company
These topics aren’t restricted to one specific niche, as you can see. There are lots of other blog topic ideas like these. If you were delaying your small business blog project only due to lack of topics, I hope you won’t anymore. Just make sure you are educating, informing and entertaining the audience.
If you have any questions, doubts or concerns, please feel free to talk about it in the comment section below.