Almost every blogger thinks that making money from their blog would be nice – even if it isn’t an enormous amount of money.
Have you monetized your blog? Does it work for you?
It didn’t work for me, not for a long time.
I think I made about $150 in my first year of affiliate marketing. And when I set up an online store selling my own low-end digital products, I never made a single sale!
Now I’ve got to grips with it all, though, there are several reliable income streams coming in to my bank account from my new blog.
I know what stopped me from making money with my first blog. Do you know what’s stopping you? Here are some of the most common obstacles on the road to blogging income…
If you don’t make an effort to apply monetization effectively, don’t expect to see huge rewards. The principle may be one of passive income, but to get this type of project off the ground you have to be active. Very active, and well informed.
That unimpressive $150 year when I first dabbled in affiliate marketing looked something like this: once a month or so, I went and looked at the products I could market. I chose one or two, mentioned them on my blog, and shared a link on Facebook. I added a couple of sidebar ads and one in my blog footer. That was it.
Most of the time, nobody bought anything. Around Valentine’s Day and Christmas, I made a few affiliate sales. In all, I made $150 for one hour’s work a month over 12 months.
That’s $12.50 per hour. Not great, but not a total loss. I hope you’re earning more money from your blog than I did at first!
Whatever methods of monetization you explore, take the time to learn about best practice before you begin. It’ll save you a lot of wasted effort, and you may even decide (like I did) that your blog’s readership isn’t big enough right now to make affiliate marketing worthwhile.
There are other ways to make money from your blog, like selling a product or service of your own. But you might run smack into the second big roadblock to blogging income…
It’s this simple: if you don’t know who you’re talking to, then you don’t really know what to say. You can make small talk in your blog posts, like a polite stranger at a bus stop, but you can’t forge a deeper connection until you get to know your audience.
If you’re blogging for yourself, then there’s little point trying to monetize unless you have an audience of thousands who think just like you.
If you’re blogging for readers outside of your own family and friends, then you need to understand them as deeply as you understand your family and friends. Maybe even deeper. Otherwise, how will you know what to offer them?
Take some time to learn what you can about your blog’s demographic, and find out more about how your readers think and feel. With that background information in mind, put together a description of your ideal reader, who’s happy to spend money on something you sell. This is who you’re talking to every time you blog or share a link.
I thought I knew enough about writing to be a good blogger. I was wrong.
I thought I’d learned enough from reading free resources on the topic to go it alone. I was wrong.
I thought the more I could do myself for free, the better. I was so wrong!
As soon as I started to view my blogging business as something worth investing in, my “luck” changed. Even before I’d spent any money, the decision that I had a business to build changed my perspective, and I found new opportunities opening up in front of me.
After paying more than $10,000 for training, mentoring and memberships in one year, I was equipped with expert insights I had never appreciated before. I knew what to do and how to do it. And of course, I had ten thousand good reasons to make that investment worth every dollar!
You probably don’t want to spend as much as I did. But believe me, you do want to spend money on some wisely chosen help to make your blogging business every bit the success you deserve.
Look at the experts in your blogging field. Do they offer a relevant course, one-to-one consulting, or a membership site where you can connect with them and with new peers? If it’s affordable for you, then it could be worth giving it a try. Just one hour with an insightful, experienced mentor can make a HUGE difference to your income!
To avoid getting stung by spammy infomarketers, get independent recommendations from friends and acquaintances if you can. If that isn’t possible, check out any testimonials or endorsements and see if you can confirm that they come from real people.
When you’ve found the right place to get advice and support for your growing business, you’ll notice the difference that expert input makes!
It’s all down to you: make an effort, know your audience, and invest in your business if you want to earn more from your blog.
Now, you tell me: what else is stopping you from making money blogging?
Sophie Lizard is a successful freelance blogger on a mission to help bloggers increase their income by blogging for hire. Grab a free copy of her freelance blogger's cheat sheet, The Ultimate List of Better-Paid Blogging Gigs: 45 Blogs That Will Pay You $50 or More, and take a look at the free "How to Make A Living Blogging" Expert Interview Sessions!