I first met Kevin many years ago when he was running BloggingTips.com. We became good friends through email and then I saw he was putting the blog up for sale on Flippa. It was quite an exciting auction and ended up going for more than I was originally intending to spend, but it was all worth it in the end. Kevin has become very well known in the blogging space and I’m excited to share his interview with you today.
1.) Please tell us about yourself and how you got into blogging?
My name is Kevin Muldoon. I am a Scottish blogger who has been working online for around 13 years.
I first got into blogging in 2006. My first blog was a travel blog that I updated regularly for friends and family. Having tried out several blogging platforms, I started using blogging software to publish content on the internet. They were much easier to install and use that many of the content management systems that I had used previously.
After building a few small content mini-sites, I started my first serious blog.
2.) What is the focus of your blog and why did you choose that niche?
I sold my last major blog WPMods.com last May for $80,000. At the moment, my sole blog is my personal blog KevinMuldoon.com. It focuses on topics such as internet marketing, WordPress, blogging, social media and productivity.This year, my personal blog is going to be my main focus.
However, longer term,I have plans of developing another commercial blog which is updated daily by staff.
3.) How are you currently monetizing your blog traffic?
I’m not currently monetizing my personal blog. My main concern just now is building a readership. Within the next few months I will review the situation. I am releasing books and other products this year, through my blog. So I need to decide whether to push traffic to the websites of advertisers, or to my own products.
I’m not ruling out selling advertisements on my blog, though if I am to place advertisements on my blog for 3rd party services, I’d prefer to only do so for services I use personally.
4.) What do you know now that you wish you knew when you first started blogging?
One thing I do strongly believe, is that it’s good to make some mistakes. Blogging is an easy thing to do. It’s possible to show someone what a blog is and have them launch their own blog within an hour. Becoming a good blogger is something that takes time. And making mistakes is without doubt the best way to learn. The important thing is to remember the lesson and not make the same mistake again.
So what would I do differently? I could give you many different answers, however in hindsight, I think mistake I made the first year or so was to focus on quantity rather than quality. I do enjoy posting short news type posts from time to time, but it’s the articles that I spent a lot of time writing and researching that stand the test of time. Those of the types of articles that convince someone to stop being a visitor and start becoming a subscriber.
5.) What are three blogs that you visit almost daily?
I mentioned previously that I’d love to start another commercial blog in the future. I’d love to start a professional tech blog. I’m a bit of a tech geek so would love to start a blog which focused on gaming, phones, laptops and tech news.
My reading habits reflects this, as I read the tech blogs Engadget.com and TheVerge.com all the time. I’m also a big fan of TheOatmeal.com too. I don’t think I’ve ever visiting TheOatmeal and not started laughing my head off.
6.) Can you give us three recommended tools/services that you use with your blogging?
- Google Docs – I’m constantly taking notes for future articles. I do carry a notepad and pen with me at all times, however when I get back online, I make sure I save it on Google Docs so that I can access my notes anywhere.
- NetVibes – Compared to 5 years ago, very few people are subscribing to blogs using RSS. It’s much more common for people to subscribe to updates via Twitter or Facebook. I still think that newsreaders are the most practical way to view the latest articles from blogs.
- Gmail – Gmail is the first tab I open every day. It would be very difficult for me to network with other bloggers without it.
7.) What advice would you have for someone who is just starting with their first blog?
It doesn’t matter how smart you are or how much you know about blogging just now. There are successful bloggers who are pretty clueless when it comes to technology, and others who have succeeded despite not being experts within their niche.
However, they didn’t become successful by luck. They worked hard to get to where they are. It’s the trait that stands them apart from those who don’t make it.
8.) What’s the best advice or tip you’ve discovered about blogging since getting started?
Only write about subjects you are passionate about. I’ve launched blogs on topics I really didn’t have any interest in, and it wasn’t long before I was looking for an exit strategy. The most successful bloggers love the subject they write about.
9.) If you only had $100 to start a new blog, how would you use it?
You can write good content yourself. You can network with other bloggers for free. The one thing that holds many bloggers back at the start is the design of their blog. So if I only had $100 to spend, I’d get a good premium blog design for between $30-$50. I’d then spend the rest on buying a good stock logo.
That would help my blog stand out against the competition. I could then purchase a unique blog design and logo once my blog was making good money.
10.) How can readers of the blog get in touch with you?
Thanks again Kevin for taking the time to share your advice and story with the Blogging Tips community. If you would like to learn about other bloggers and how they are finding success online, be sure to read through our blogger interview series.