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What’s the POINT of Your Blog?

Posted by on 6th Mar 2013 | 14 comments

You’ve got a blog? Awesome!

But, um, what’s the point?

Please don’t be offended; I’m not suggesting that your blog is pointless.

It’s just that if you can’t tell me what the point of your blog is, right this minute, then maybe you shouldn’t be blogging until you’ve got that all figured out.

You probably already know what your blogging niche is. You probably have a good idea of who your audience is, too. But seriously, a niche and an audience are useless if you haven’t defined the point of your blog in the first place.

The worst thing of all is, nobody else can tell you the point of your blog. People can make suggestions, sure, but only you know if one of those suggestions is right. So if you’re not certain, let me break this down and try to help you get some clarity…

Start With Your Reason for Blogging

There are about a googolplex of reasons people start blogging. Some of the most common are:

  • You want to make money online.
  • You want to be famous.
  • You want to get free stuff and preferential treatment from brands.
  • You want to build a career in media.
  • You want to help people.

Does your reason for blogging sound something like one of those? Totally cool, whichever one it is – they’re all good reasons to blog. Even cooler if you’ve got a more unique reason of your own.

The thing is, your reason for blogging isn’t quite the same thing as the POINT of your blog.

This is kinda difficult to explain unless I give you a couple of examples, OK? Here we go:

Let’s Get to the Point

What is the Point of Your Blog?The point of it all is how you ultimately use your blog to fulfil your reason for blogging.

Example 1: Imagine that you want to be famous, and you’ve chosen to blog about career development for a Gen Y audience.

The point of your blog could be to grow an online following until you’re famous in the career development blogosphere. Or, it could be to promote your public speaking career. Or maybe the point of your blog is to get a book publishing deal and become a famous author instead.

Example 2: This time, you want to make money online and you’ve chosen to blog about parenting for young, first-time mothers.

The point of your blog could be to sell an ebook of parenting tips. Or, it could be to earn affiliate payments through links in your review posts. Or maybe the point of your blog is to funnel a percentage of your audience into your real-world baby massage classes.

Now, what’s the point of your blog? How will it help you to achieve your blogging purpose?

If you’re not sure yet, try this quick exercise: say to yourself, “I want to XXXXX and I could get there by YYYYY.”

OK, you don’t need to say it out loud. And you don’t need to say “XXXXX”, either. Just replace XXXXX with your reason for blogging, and YYYYY with any sane method of fulfilling your reason.

Do that a few times, and you’ll soon see how many potential points there are. But you need to pick one to focus on. Keep trying out ideas until one hits you that seems perfectly suited to your personality, lifestyle, and capabilities. That’s the one.

How Do You Know?

Believe me, you’ll know it when you see it.

You go from “huh?” to “hell yeah!” as soon as you understand the point of your blog.

And funnily enough, after that, it all gets easier.

Your whole approach to your blog is more focused, and more fun.

Your blog posts flow from you like honey. [I'm exaggerating, and that does sound kinda disgusting anyway now that I think about it, but you get the picture, right?]

Your audience picks up on your hell-yeah attitude and renewed sense of purpose, and they love you for it.

So, one last time:

What’s the point of your blog?


Sophie Lizard is a successful freelance blogger on a mission to help bloggers increase their income by blogging for hire. Grab a free copy of her freelance blogger's cheat sheet, The Ultimate List of Better-Paid Blogging Gigs: 45 Blogs That Will Pay You $50 or More, and take a look at the free "How to Make A Living Blogging" Expert Interview Sessions!

14 comments - Leave a reply
  • Posted by Rinkesh on 7th Mar 2013

    Absolutely right. When I started my blog, I chose the niche in which I had huge interest. The reason why I dived into blogging was that I wanted to earn some passive income from blog apart from 9 to 5 job and also to earn some reputation online.

    I believe money is one the factor that creates interest among newbies to start a blog and start earning online.
    Rinkesh recently posted..Pollution, Causes and EffectsMy Profile

  • Posted by Asha on 7th Mar 2013

    Thanks for the article. I noticed that your web page takes longer than usual to load in Chrome. You may want to investigate it with your web host.
    Asha recently posted..New HTC One SV (4G LTE) – First LookMy Profile

  • Posted by Ammar Ali on 7th Mar 2013

    The point of my blog is to help new bloggers. Taking their blog to next level and helping them to make money blogging. :D
    Ammar Ali recently posted..Giveaway: Win 3 Premium WordPress Themes from ThemeFuseMy Profile

  • Posted by Mubi Rana on 7th Mar 2013

    Now it’s Almost Six Months Being here (in Bloging World).
    When I Started I didn’t think that i would come so far…
    Niche i choose for my blog was Pictures/Wallpapers.
    I know there is lot of Competetors out there with this niche.I picked up this niche Because I Love Pictures/Wallpaper I Just Can’t get Bored With them and May be this is the reason Why i’m still here in this (Bloging World) :)
    My Suggetion To People is That Go with a niche that you love.
    Mubi Rana recently posted..Her Father Will See UsMy Profile

  • Posted by Lee on 7th Mar 2013

    Hi Sophie
    I started my blog as a bit of fun I picked something random and started it. The problem is now I want to see it succeed. It has started ranking in google and the hard work is now on. The reason now for my blog is to see it be succesful. May come back and bite me though because the subject wasn’t thought through before I started. thinking of doing another one this time on something I really like doing.

    Thanks lee
    Lee recently posted..New, Tummy Control UnderwearMy Profile

    • Posted by Sophie Lizard on 10th Mar 2013

      Ow, that’s a tough spot to be in. Often when you start a blog without really thinking, you find later on that it isn’t set up for success. You might be right about starting a new one – much easier when you plan everything from the ground up with success in mind!
      Sophie Lizard recently posted..Prevent Blogging Burnout With These 7 Great Writing TipsMy Profile

  • Posted by Amal Rafeeq on 9th Mar 2013

    Well put Sophie.
    I think the point of my blog is to Write almost everything I studied from my Experience from Blogging and Internet Marketing. It’s like turning my knowledge into output meat.
    Amal Rafeeq recently posted..Incredible Similarities Between Your Blog and Girlfriend Which Might Confuse YouMy Profile

  • Posted by Binh Le on 10th Mar 2013

    I read in one blog before about people who don’t use or believe in Social Media and blogging and how to turn them around. It may be difficult to some but like what you said we can communicate with others through blogging.
    Binh Le recently posted..Free Traffic Boom Coming SoonMy Profile

  • Posted by Willi Morris on 10th Mar 2013

    I honestly forget the point of my blog, because I always have so much to say. Definitely going to focus in being a better freelancer – whether it be a writer, artist, whatever. That will be my point! Thanks Sophie!
    Willi Morris recently posted..Staying Busy, Feeling BetterMy Profile

  • Posted by Sarah on 12th Mar 2013

    This post hit home for me. I’ve been struggling with HOW to start my blog for the longest time now, even though I don’t know what the helk the point is. I know I have great energy, a vision, and pretty good writing skills – but it’s too unfocused and all over the place whenever it comes to my blog.
    I’m going to take a break and figure out my WHY.

  • Posted by MaryBeth on 16th Mar 2013

    This is a really great post. My answer for why I have a blog? I just love to write and it gives me a way to do that — to share my opinions, write about topics I care about, etc. I don’t know where that fits in. It would be awesome if it brought in some extra money or helped me land more more jobs. Not too sure where to go with it right now. Maybe I should figure that out before I keep going.
    MaryBeth recently posted..Figuring out that balancing actMy Profile

  • Posted by Holly Bowne on 18th Mar 2013

    Good stuff, Sophie! I’ve been floundering around on my blog for a long time now. I’m almost embarrassed to admit this, but the only reason I started my blog was because I attended a writing seminar several years ago and was told “if you want to be a freelance writer, you need to have a blog.” So I started a blog. But got no real info on what I was supposed to be doing with it. Thanks for your great advice on how to develop a focus!
    Holly Bowne recently posted..Quote of the WeekMy Profile