If you’re looking for an alchemy that will make you a better blog writer and have spent time experimenting and throwing different elements into the mix hoping for some accidentally stumbled upon elixir, stop now. All writing is hard work and the ingredients that go into a good voice require persistence and a dedication where you’ll need to write everyday.
That said, there are a few techniques you can perfect to help you along and preparation should be at the top of everyone’s priority list. Granted you need to produce volume to make a living and you’re not getting paid when you take the time to do a little research before you start on a draft, but, guaranteed, you’ll be less anxious when you know what you’ll be writing about next and more productive by proxy.
Time To Understand
Start by taking the time to understand who it is you’re writing for. It happens every once in a while that I dive into a project I’m familiar with from past experiences (plumbing say) without looking at what makes the firm I’m writing about unique. The results are often so generic that I need to add a few sentences or even a paragraph to add a little flavor. The point here is simple—taking the time to understand what you need to do means you won’t need to do it over.
Proof Your Blogs
Learn the art of self editing. Better if you can get someone to proof your blogs for you, but that’s not usually the case so you need to know how to polish up your own copy. There’s a good and bad side to this practice. First the advantage. Who better than you to spot the weak areas in your writing, like knowing how you use entirely too many adjectives and hunt them down before the blog goes live? Now the downside. Fresh eyes are often just the thing to catch mistakes and you don’t get those unless you let someone else read your copy. Try reading out loud and slowly. That’s a proven method to catch a lot of mistakes when you’re editing by yourself.
Finally, remember to write the first draft all the way through without worrying about grammar, spelling and other mistakes on the first pass. The idea on the first run through is to get the idea written down intact. Polishing up the copy after that will make the point you’re trying to make more clear.