Do you have a Facebook fan page? I guess you have one.
I’m not here to coach you on what you already know; but what you know but have failed to apply.
Before I go into the main subject of this post, I’ll like you to know the following:
People like to do things the old way. When you tell them,” this is the new way to spur likes and comments on Facebook’’, they’d reply, ”No. I learnt a method 3 months ago and I’m not ready to learn another”.
If you know deep down in yourself that you’re not going to apply the tips I’ll be sharing soon with you, don’t read this content.
This post is only meant for serious digital marketing strategists and marketers who’re ready to learn.
Oh! It seems like I’m preaching; sorry.
Now, back to the main subject of this post: How can you translate your fans into actively engaged readers?
How can you increase comments, likes, and shares on your Facebook fan page?
Hmm… I’ll be demystifying this myth in this post.
1. K.I.S.S their eyes
Pro tip: according to Facebook, posts with conceptual images, photo album and videos tend to generate over 100% engagement.
Take away tip: Make use of pictures and videos in your posts.
2. K.I.S.S (keep it short and simple)
Keep your posts short and informative.
Stick to short comments but don’t be afraid to post longer comments from time to time.
When I mean short comments, I don’t mean the, ” I just hired a web content writer” type of comment. I mean an insightful and informative post.
Pro tip: choose your topic wisely. Present it in a unique way; keep it short, and try to encourage debate and discussion.
3. Timing matters
It’s absurd to post in the mornings when young people are preparing to go to school and the rest of us just settling into our work for the day.
Pro tip: Afternoons and Evenings are the best time to post. Mornings are busy times but as the day progresses (at 4 to 5 pm), people start to engage more on Facebook.
Take away tip: This is the PRIME TIME to post on Facebook.
Note: Don’t also forget weekends. People tend to stay more on Facebook during weekends to make comments and spark up conversations.
4. Don’t use a short link
Facebook users are more likely to click on a whole link rather than a short link like, bit.ly
Pro tip: Facebook users nowadays are inquisitive. They like to know what they’re clicking on so don’t try to save space by using abbreviated URLS.
I don’t know about you, I love using emoticons. Posts with emoticons tend to spur more likes and comments.
Pro tip: don’t hide your feelings. Show it out by frowning, winking, and laughing. Catch your reader’s eyes by telling them how you feel (with the use of emoticons).
6. Ask and you shall receive
Asking questions is a great way to spur comments and increase engagement on Facebook.
If you’d tell your Facebook fans how you’d like them to engage, many will feel happy to get involved.
7. Tell a fairy tale story
He he! I love stories and I believe you do too.
Share the story of how you started your firm, the challenges you encountered, and how you became an over-night success. Tell them about your company’s success and success stories of your clients.
Share EVERGREEN stories and you’d convert them into loyal fans.
Do me a Favor: Share this post to at least, one person. I’d appreciate your LIKES AND TWEETS.
Were you inspired reading this post? Let me know what you think in the comments section.
If you want to build your online business with written words, HIRE HIM