To make links do-follow or no-follow is the ultimate link building dilemma!
No blogger escapes this!
You are no different!
By default, all links are do-follow, which means that search engines will consider those links as well while ranking your blog in search engines. On the other hand, you have no-follow links which are also necessary, as per recent Google algorithm changes. You make a link no-follow by adding the rel=”nofollow” attribute.
Here’s a quick guide:
The comments section in WordPress is by default no-followed. This has been done to dissuade spam comments. Nevertheless, we know that it doesn’t really dissuade spammers. If you want to keep all the comments as no-follow, no need to make any changes. However, if you want to make commenting do-follow, follow this guide. Alternatively, you can also install the ComLuv plugin and decide what to make do-follow and no-follow.
Sometimes we reference other articles in our post. We are always in a fix whether to make it do-follow or no-follow. If you want to pass link juice, let it be do-follow, otherwise make it no-follow. How?
A normal link = <a href=”http://bloggingtips.com”>Blogging Tips</a>
A no-followed link = <a href=”http://bloggingtips.com” rel=”nofollow”>Blogging Tips</a>
It is an accepted format to make guest blogging links on your blog a do-follow. It is up to you to decide how many links you want to give the guest author via the author bio. Alternatively, you can offer a mixture of do-follow and no-follow links.
If you want to start a guest blogging campaign to establish your blog as an authority, consider both do-follow and no-follow blogs. Both kinds of links help.
ALWAYS make affiliate link no-follow.
If you have any doubts regarding the relevance of no-follow links, check out this video from Google’s ‘devil in disguise’, Matt Cutts.
It’s good to have a mixture of do-follow and no-follow links. You can use various back link checker tools to know this ratio and analyze blog performance.
Lastly, blog for the reader. Readers are not concerned whether your links are do-follow or no-follow. Perhaps they don’t even know these terms exist. Therefore, focus on your blogging efforts and see results.
Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.