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Do-Follow or No-Follow: Which One to Follow?

Posted by on 27th Feb 2013 | 6 comments

To make links do-follow or no-follow is the ultimate link building dilemma!

No blogger escapes this!

You are no different!

Do-Follow vs. No-Follow

By default, all links are do-follow, which means that search engines will consider those links as well while ranking your blog in search engines. On the other hand, you have no-follow links which are also necessary, as per recent Google algorithm changes. You make a link no-follow by adding the rel=”nofollow” attribute.

Which Attribute to Follow?

Here’s a quick guide:

  • For Commenting:

The comments section in WordPress is by default no-followed. This has been done to dissuade spam comments. Nevertheless, we know that it doesn’t really dissuade spammers. If you want to keep all the comments as no-follow, no need to make any changes. However, if you want to make commenting do-follow, follow this guide. Alternatively, you can also install the ComLuv plugin and decide what to make do-follow and no-follow.

  • For Links In-Content

Sometimes we reference other articles in our post. We are always in a fix whether to make it do-follow or no-follow. If you want to pass link juice, let it be do-follow, otherwise make it no-follow. How?

Do Follow or No Follow

A normal link = <a href=”http://bloggingtips.com”>Blogging Tips</a>

A no-followed link = <a href=”http://bloggingtips.com” rel=”nofollow”>Blogging Tips</a>

  • For Guest Posts on Your Blog

It is an accepted format to make guest blogging links on your blog a do-follow. It is up to you to decide how many links you want to give the guest author via the author bio. Alternatively, you can offer a mixture of do-follow and no-follow links.

  • For Guest Posting on Other Blogs

If you want to start a guest blogging campaign to establish your blog as an authority, consider both do-follow and no-follow blogs. Both kinds of links help.

  • For Affiliate Products

ALWAYS make affiliate link no-follow.

If you have any doubts regarding the relevance of no-follow links, check out this video from Google’s ‘devil in disguise’, Matt Cutts.

Takeaway

It’s good to have a mixture of do-follow and no-follow links. You can use various back link checker tools to know this ratio and analyze blog performance.

Lastly, blog for the reader. Readers are not concerned whether your links are do-follow or no-follow. Perhaps they don’t even know these terms exist. Therefore, focus on your blogging efforts and see results.


Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She is writing on BloggingTips since early 2012.

6 comments - Leave a reply
  • Posted by Maz Eko on 28th Feb 2013

    Dofollow or No-Follow?

    depent on purpose, if want to SEO link building, dofollow is better.

    But if we focus on content, they are not importance.
    Maz Eko recently posted..Harga Samsung Galaxy TerbaruMy Profile

  • Posted by Garner on 28th Feb 2013

    A point I would make is that when commenting and creating links that although do-follow is vital, a mix of no-follow is required for a natural looking link profile.
    Garner recently posted..How to Twitter For Business & Grow a FollowingMy Profile

  • Posted by Angela Lea on 28th Feb 2013

    Thanks for sharing, infact its a great and different post on it, it usually comes in mind that what to FOLLOW …. hehe.
    Thanks for sharing the knowledge

  • Posted by Tim Potter on 28th Feb 2013

    What I found it depends on the subject matter. Some subject matter seems to hit the spammers and they will just start spamming that blog. So I have both depending on the subject.

    Thanks for sharing.
    Tim Potter recently posted..Good Eats in Cebu PhilippinesMy Profile

  • Posted by Mridula on 1st Mar 2013

    Follow or no-follow both have their own relevance. When you want to attract traffic it doesn’t matter if the link is do-follow or not. But in linkbuilding do-follow counts. So a mix of both helps in growing.