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Things to Include in Your Blog’s Privacy Policy

Posted by on 25th Feb 2013 | 2 comments

A blog’s privacy policy is a written document stating what you will and you will not do with the information collected via the website. If your blog doesn’t have a privacy policy yet, add it before publishing your next blog post. If you’re selling affiliate products, conducting surveys, giving away free goodies, collecting email ids, add a privacy policy NOW and make sure its visible at all times.

A privacy policy is an important unavoidable security measure.

7 Things to Include in the Privacy Policy

Here you go:

1. Browsing Habits

Do write about whether you will collect users’ browsing information or not and what you will be doing with this information. For instance, you can mention than the browsing information might be shared with advertisers.

2. Using Cookies

Mention that the site will install cookies on the browsers’ computer for a particular period of time. Explain cookies and its use. Don’t forget to mention that you will also collect IP address, operating system, browser and location of the visitors too.

3. Email ID Protection

Mention in clear works that you won’t misuse their email ids. You won’t sell it to third-party websites nor use it to spam the visitors.

Blog Privacy Policy

Image Credit: SPJVCO.com

4. Give Email ID

The privacy policy should contain an email id with which people can contact the webmaster. Usually, visitors with doubts or questions regarding your policies will contact you and demand explanation. Don’t link the contact form here. Give an email id instead.

5. Mention Audience

Your blog may not be in the adult niche but it is good to mention the kind of content readers can expect there. For instance, if the content of your blog contains language suitable not every viewer, mention that the content is only for 18+ viewers.

6. Subscription

Mention whether you will want to contact your visitors in the near future. This clause should be mentioned if you want to sell affiliate products and building an email list.

7. Third Party Linking

Mention that your blog will contain links to third-party sites but that you are not responsible for the content the third-party sites publishes and that you won’t be held responsible for the same.

It is not necessary that the privacy policy follows a legal jargon or than you hire a lawyer to do so. You can auto-generate privacy policies. If you do, make sure to read it first and then publish. Otherwise, you can draft your own privacy policy.

Lastly, give the disclaimer that you have the right to change / alter the privacy policy anytime.


Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She is writing on BloggingTips since early 2012.

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