PS: Please note that I don’t approve of this method as of now (why?) but it doesn’t mean you won’t too. Do read, understand and decide.
Content locking is a method via which you get to earn from visitors even before they view your blog content. Content locking is usually associated with CPA offers. In other words, you use CPA codes on your blog. When anyone visits the blog, they see the CPA offer first. For instance, it could be a survey, free downloads or anything else. Once you complete any of the CPA offers, you get to see the content. Thus, you are earning off your visitors even before they see the blog content!
You can check out this video to learn more.
Here are some often used content locking ideas:
If you have any product or service, you could lock your content and ask visitors to sign up first for free trials. You can do the same with any other merchant product account but it is more recommended for your own products. After the free trial period is over, you can pitch them for paid full version.
If you are teaching any course, you can opt for content locking to gain memberships. If you are offering free memberships, you can combine it with any CPA offer so that you still get to earn while offering free memberships. Later, you can monetize the memberships as well.
Image Credit: NathanLile.BlogSpot.com
You can offer a free eBook for visitors to access after they complete a content locking gateway. First, they have to complete the CPA offer and you can use automated emailing to send the eBook after successful CPA offer completion.
If you have a technology site, you can offer free software downloads to visitors. However, lock the free download with a CPA gateway.
Lately, you will see YouTube asking visitors to view ads one time or at regular intervals while watching movies, mostly. This is their idea of content locking, that is, giving their advertisers more eyeballs. You can do something similar. Create a video on a topic which has demand and lock it!
There are many more but start with these and experiment.
Below are some popular content locking CPA networks. Do check them out before signing up, especially their TOS.
Whether you should use content locking systems or not is completely your decision. People are earning via this method so you can try as well!
Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.