After the Google’s Penguin update, have your web site got affected? Is this attributable to the spammy links that you have on your website, which you are not able to take off? If yes, then you need not to worry any more, because Google has made it attainable to dig out those spammy links that are affecting the reputation of your site, with the help of their “Disavow Links Tool“. This great tool has been launched by the Google’s web spam team Matt Cutts in October 2012.
In order to fight against various link spammers, Google is constantly updating its algorithms. As many of us have noticed that after the Penguin update, countless websites have been caught up in link spam, and several webmasters have received the messages in Webmaster Tools regarding “unnatural links” pointing to their site. This tool is especially created for those who were encountered by the Penguin Update as a result of purchased or spamming links. Before using this tool, one should be clear about a few things such as:
Who all required to Disavow links?
Those who have suffered from the unethical SEO back linking tricks can use this disavow tool to clean up spammy back links. Especially the folks, who have purchased links by violating the Google’s policies and can be suffered a penalty if links not get removed, need this tool. Moreover, the people who have gained the links from participating in bad link networks may require this to disavow.
How Google designed its endemic Disavow Links Tool?
Google’s disavow links tool is created with an aim to clean up and improve the link profile of a particular website. As soon as, Google started considering the bad links, a kind of a negative vote, it introduced this tool. This is created in order to prevent the spammers from being able to harm your ranking.
How to determine if you are having spammy links to your website’s link profile?
There are mainly two methods using which you’ll be able to determine the spammy links to your site:
Download Your Link Profile in Google Webmaster Tools
Make use of SEOMoz’s Open Site Explorer to download your link profile.
No matter, whatever method you are choosing from the above methods, the result that you’ll get after reviewing your downloaded CSV link profile will make you able to identify the spammy links if any. After receiving the result, you can start contacting those websites directly and try to make them take down the link. Because, even after using the Google’s disavow link tool, the actual link will still be there on your website and can be clickable by the users.
Proper System to yield for enduring links to the Disavow Links Tool:
The process is quite simple:
Develop a “.txt”, document that you will be acknowledging to the tool
Copy the spammy links from your exported CSV file that you couldn’t get extirpate
Paste them inside your “.txt”, file, one link for each line. You can avail distinguished language to disavow links from whole domains a lot like you do with the “robot. txt”, file
Once you have a saved “.txt”, file, check again all the links in this file that you want to clear
Go to the Google disavow link page and select the site you’d like to disavow links from
Flip through Google’s small cautionary message and click “Disavow Links”
Choose the “.txt”, file of the links you’d like to remove and upload.
In this way, you can choose to opt for using this tool. If you like to make some changes in the submitted links, you can do so as Google keeps the “.txt”, file available for download. You can download the file, add another link to ignore and then re-upload the “.txt”, file for Google to process.
Some important deliberations to comprehend formerly using this tool:
Before opting for this tool and submitting the links, there are some important things to be kept in mind such as:
a) It should be used only when you are engaged in SEO efforts and have spammy link profiles that you need to clean up.
b) This tool should be used as a last option when you are not able to clean these links manually.
c) Be very cautious while using this tool, first have a careful research of all the spammy links.
How does this tool operate?
If you are bothered that due to some backlinks, the reputation of your site may get affected, you can go for the disavow links tool. You can submit those links to this tool. It will be like an indication to the Google that these links should not be considered while ranking a site. Using this tool is very simple, you just have to be logged in your Google Webmaster Tools. Now, you can enter the particular URL that you want to disavow in the disavow links page. After entering the URL, you are required to upload the particular pages or whole web site for which you would like to disavow links. It is advisable to the average users who haven’t used or been hit by the aggressive SEO tactics, shouldn’t use this tool.
How much competent this Disavow Links Tool is?
Although, submitting links to disavow links page is considered as a strong suggestion by the Google to ignore these links, but it doesn’t give a guarantee that these links will be ignored fully. Therefore, there is a need to pay a great attention while using this tool as your one wrong step can have, devastating consequences on your Google page rank. This is because, you may by mistake disavow links that were working in favor of your website and by disavowing them, you could end up lowering your ranking.
Why it is worth to employ Disavow Links Tool?
It is better to try to remove bad links manually, if your site has not been penalized yet by the Google. Furthermore, if the ranking of your site has already suffered from the bad links, Disavowing these links could be a good option. It may take some time to see the significant changes in your ranking after using this tool, but after re-crawling and re-indexing all the pages, Google will surely let you notice the boost in the ranking of your site.
Sanket Patel is the Founder of Blurbpoint.com, a leading Digital Marketing Company since 2006. He is a good researcher of Internet Marketing, Brand Development, Online Reputation Management & Search Engine Optimization.