Create a Blog – Month 1 Report

By Zac Johnson | Create a Blog

Feb 19

It’s been almost a month since I first launched the “Create a Blog” case study and went live with the test site at

The first few weeks of setting up a new web site or blog are the most exciting… then things tend to slow down as you continue to focus your efforts on content generation, link building and monitoring your site stats.

So what have we accomplished since going live with the case study?

  1. Found a quality niche
  2. Went live with blog and theme design
  3. Installed the top wordpress plugins
  4. Created a logo and brand for the site
  5. Established social networking pages
  6. Published 12 live blog posts on the site
  7. Ranking and receiving search traffic
  8. Went live with 8 guest posts on various sites

That’s quite a list for just the first month of the case study and I’m quite thrilled with the results so far.

But let’s take a deeper look at the traffic and search engine rankings we have been seeing.

First Month Google Analytics

The blog actually went live on January 24th, so we are running our monthly report a few days earlier, but it’s all good.

As you can see, there is a steady flow of traffic coming to the site, even though it’s not a significant amount.

First Month of Google Analytics Stats

More importantly than the volume of traffic coming to the site, is where it’s coming from.

When we first started the case study and looking for keywords for the site, I mentioned that I wanted to focus heavily on the use of long tail keywords.

So far it looks like it’s working out pretty well, and we can see that the site is currently ranking for at least 22 different long tail keywords that are sending in traffic.

Niche Case Study Keywords

With only 12 articles live on the site and 8 guest posts live on other sites, this great to see.

Should the blog update during the next page rank and I keep up with content creation and guest blogging, I’m excited to see how the site continues to grow over time.

As I’m looking at some keyword ranking reports it’s ranked fairly well for some high traffic keywords (page 2-10) for just going live less than a month ago.

First Infographic Created for the Site

In the beginning of the case study I mentioned that there are some creative and out of the box methods to bring viral traffic and news to your site.

I had a “Top Work at Home Jobs” infographic created for the site and will probably have a nice 700 word article written to go along with the post and send it out as a press release.

TSJS Infographic

I will keep everyone updated in the next monthly update on how well infographic and press release works out.

Monetization is Still Down the Road

Until we start to see at least a few hundred clicks to the site per month from the search engines, I still won’t even think about placing ads on the site.

Monetization methods worth testing are likely Google Adsense, school/tech related affiliate programs and connecting with job listing sites.

*** Join in on the create a blog case study –> Click here to start your blog!


About the Author

Zac Johnson is a online marketer with 15 years of experience and also a blogger at, as well as the founder of You can also follow me on Twitter and Facebook

Sheyi | February 19, 2013

What ways were you expecting to earn from the site before choosing the KW? I guess you should have had tha tin mind first.

Nice way to follow up a case study. Wish you well man.

Kapil February 19, 2013

Enjoying this journey Zac – quick question, where did you get the infographic designed?

    Zac Johnson February 20, 2013 – They are a good group I have just started working with. I will probably do a blog review on them soon too.

Rinkesh February 20, 2013

Hey Zac,

I was doing keyword research on ‘eating disorder’ for one of niche blog and found that top competitors are all authority sites like,,,,, and etc.

Is it safe to build a niche blog against these competitors who hold top prominent position in Google as it is not easy to replace them or should I look for some other keywords.

Please suggest.


Sergey Alx February 20, 2013

Hi Zac,
Will follow your case study. Actually will be doing the same experiment with new Russian site.
Cfn you suggest any good tool to analyse keywords on existing pages?

    Zac Johnson February 20, 2013

    I would use Long Tail Pro or Google Keyword Tool and insert the URL to pull out the recommended keywords, then look through the lists to see what stands out.

mohd akbar February 20, 2013

Hiiiii Zac, You have given nice info, This post is definitely useful for new bloggers and Thanks for providing the detailed information, keep reviewing.

Andrew Richard February 20, 2013

Hi really like your case study,but I want you to clear me onething.How to build backlinks for a newly created blog,i am so much confused about link building.

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